Curated Content: Tips, Strategies And Practices

We live in a world of information. Our screens are bombarded with various articles, videos, and social media updates every minute.

But how can we identify what is helpful amidst all this content?

Enter content curation, the skill of filtering through the noise to find jewels of knowledge and insight.

Whether you’re a marketer, an instructor, or just someone who wants to keep informed, mastering content curation may be revolutionary. It helps to deliver huge benefits to those who listen while establishing itself as a respected authority in the area of expertise.

But excellent curation is more than simply sharing random links; it is an art that demands strategy, elegance, and practice.

In this article, we will discuss what is content curation. and the best practices for content curation strategies.

What is Content Curation?

Content curation is a planned method of discovering, choosing, and distributing useful content from multiple sources to engage and enlighten the audience.

It includes combing through an immense quantity of web content to find relevant, high-quality articles that correspond to the interests of those who matter and your brand’s message.

Instead of creating each social media post from the start, you may curate information from other sources, such as business blogs, exciting graphics, or news pieces, and publish it on your sites.

By collecting material from many sources, you may save time and avoid becoming burned out trying to create new content daily. When you curate content, you hunt for credible sources who discuss important ideas with your audience and then share what they say.

Benefits of Content Curation

Here are some of the key benefits of content curation:

1. Saves Time & Money

Content curation is a cost-effective technique for creating consistent content. You rely on existing content and won’t have to develop every concept yourself.

This reduces the cost of content development, which is fantastic for teams with tight budgets and time restrictions. 

To be seen as an expert, share content that educates and inspires. This builds your brand’s credibility and trust.”
– Sumit Gupta, Servo Stabilizer India

2. Position Your Brand as an Expert

Sharing relevant and exciting material from reliable sources can help authorize your brand and demonstrate your expertise in your field.

3. Expand Your Content Strategy

Businesses often struggle to keep up their content strategy, brainstorm ideas, generate content, publish, and repeat.

Also, they may exclusively publish about their products and services.

However, curated content allows you to present a variety of viewpoints, thoughts, and ideas on issues important to your organization without relying heavily on brainstorming.

These diverse opinions may encourage debate and promote audience engagement. Which is precisely what you want when your objective is to increase engagement.

4. Optimises SEO

Search engines like webpages that contain links to high-quality sources. Curating content and linking back to the original creators might help your website’s search rankings.

5. Promote Links

Curated content also helps your organization create a more effective linking structure in your postings.

When your audience is used to seeing and clicking on links in your posts, they are likelier to do the same for your original and curated content.

When other companies see linking becoming more widespread in your market, you may set an example by sharing your content on their pages.

6. More Opportunities for Community Engagement

Sharing different (respectful) viewpoints and new ideas from other industry professionals brings variety to your platform. It has the potential to spark interesting conversations and establish significant connections with your audience. This is especially true if the issues are relevant and current.

UGC (user-generated content) is a one-two punch of curated material and community interaction. By sharing content created by your audience that features your business, you will make the creator feel recognized, offer thanks to your dedicated followers, and create a simple post.

As with other high-quality material, publish what your audience will find useful or interesting. By sharing your business’s most valuable material, you provide your audience with diverse points of view.

7. Collaborates with other Companies

Content curation may help you establish relationships and networks. Curated content may be an excellent public relations strategy, allowing you to combine a publication’s piece with your opinions and tag them in the post.

After you’ve shared an article, you may contact the publisher to let them know you shared their story and start building relationships with other journalists who cover your field.

Process for Content Curation

Content curation is the process of gathering, evaluating, and organizing content from various sources such as blogs, articles, videos, and social media. The selected information is then shared via social media, newsletters, or a dedicated website.

1.  Finding Relevant Content

When curating content, the goal is to discover high-quality material that speaks directly to your target audience. It all comes down to selecting articles, videos, or posts relevant to your followers’ interests, whether related to your field or expertise.

Assume you’re in the electric vehicle industry. You’d want to distribute content from periodicals that average people read, covering themes such as government regulations, interesting new technology, and other current issues. As your target audience is likely consumers, you should focus on consumer magazines.

2. Getting it Sorted

Once you’ve found the stuff you wish to distribute, it’s time to organize it. Some items are more time-sensitive than others. If there is an article on anything currently taking place, you should submit it as soon as possible to keep things fresh.

So, prioritize your curated content based on relevance, and remember to provide excellent content yourself. While curated content may improve your approach, do not rely solely on it.

3. Timing is Everything

After you’ve organized your selected goodies by relevancy, you can begin scheduling your posts using your CRM or social media platforms.

So, the next time you go through social media and come across an interesting post published by someone you follow, that’s a perfect example of curated content.

Content Curation Best Practices

Creating a successful content marketing strategy takes time. However, by building a content calendar with a clear strategy for the content you’ll post, you’ll never experience a posting crisis. To achieve the most significant outcomes, model your strategy after these best practices. 

1. Identify Your Content Mix

Make a detailed content plan ahead of time. If you start publishing selected material at random, you risk creating a haphazard flow, something your mother most likely warned you about.

Planning your content mix on a calendar can also highlight any gaps in your timetable. Do not be concerned that curated content will take over your unique stuff. You should be sharing more posts than you make.

Aim for 40% original and 60% curated content.

2. Know Your Audience

A well-defined audience makes it easier to find the most relevant information.

When curating content, consider its alignment with your target audience just as much as when creating from scratch.

Before you plan curated content, ask yourself this:

  • How does this piece of information serve my intended audience?
  • How does it relate to the problem(s) they are facing?
  • Does this match my target clients’ opinion of my brand?
  • Is it worth it?
  • Can I work with it?
  • Can I save this link, flip it, and insert it into my social media feed?

Understanding your audience allows you to create content that connects with people on a deeper level, increases engagement, and develops brand loyalty.

3. Find High-Quality Sources

It is important to create a solid network of reputable suppliers. Look for credible websites, journals, influencers, and social media accounts that provide high-quality information in your field.

To keep up with new news, subscribe to RSS feeds or use tools such as social media listening platforms.

4. Find Right Content

Search your social feeds for content providers that share high-quality blog posts, videos, photographs, memes, and general wisdom relevant to your target audience. You may know several company owners who write fantastic blogs.

Be imaginative while brainstorming whose messages you want to convey and making a list of persons you want to connect with.

The process becomes much easier and faster when you have a list of reliable sources for your curated content.

5. Curate Variety of Content Forms

Be cautious of the structure of the content you provide in curated posts. One meme may be adorable and relevant, but five memes in a series might get boring. Keep your prospects interested by offering a range of content forms.  

When building your content schedule, vary the kinds of content you use. These different types include:

  • Blogs and articles
  • Images and videos
  • Live videos
  • Infographics
  • Links to web pages
  • Testimonials
  • Countdowns
  • Contests
  • Challenges

When you are conscious of changing up the structure, your content curation approach will undoubtedly become more strong.

6. Add Your Value

Simply sharing links isn’t sufficient. Make the selected content your own by including your thoughts, opinions, or analysis. This shows your knowledge and improves your audience’s understanding of the topic. You must conduct further research to add your touch to the information; it will only be considered curated; otherwise, it will be duplicated.

7. Ensure Consistency and Frequency

The primary cause why a calendar is such an essential aspect of any content curation strategy is that you must update it regularly and frequently to maintain the attention of today’s fickle clients. When you have a strategy, connecting every day and even during the day is simpler because you know beforehand what material you want to provide.

8. Integrate Content Curation Tools and Platforms

In addition to following social media accounts with high-quality, unique posts and stories, you can use content curation tools to identify important material. Some require a paid subscription, while others are free. These tools include the following:

  • Feedly
  • Pinterest
  • Post Planner
  • Bundle Post
  • Klout
  • Pocket Social
  • Belatrix
  • Hootsuite Syndicator

Subscribe to RSS feeds using these tools, which will automatically provide you and your followers with blogs on themes of interest. Contact the content author to see if you can feature their work on your website or email list.

Then, you can use tools to schedule Facebook postings. This job can be completed in about an hour, and you’ll be ready for the week on many platforms.

9. Schedule and Promote

The most important thing is consistency!

Create a content calendar and carefully schedule your selected posts. To reach your target audience, promote your handpicked content on the channels of your choice.

10. Measure and Analyze Performance

You must constantly monitor the performance of your curated content. Don’t simply dump material into the digital ocean and hope for the best.

If you don’t know what works, you’re probably wasting your time and energy curating material for crickets. You should become familiar with your social sites’ native analytics tools.

Conclusion

Content curation is truly about connection. It is about bridging the gap between the vast sea of knowledge available and your audience’s inquiring minds.

This practice is more than simply a way to save time, build trust with your audience, and position yourself as an expert. 

Content curation may be an effective marketing technique, but it must be used properly. When used appropriately, curated content may help you reach more people, gain trust, and boost your SEO.

FAQs

1. Why is Content Curation Important?

 Content curation is essential because it allows you to deliver excellent information to the audience without investing the time and effort necessary to develop 100% original content. It establishes you as a thought leader, keeps your audience interested in new information, and may help you develop ties with other content makers.

2. How Much Content Should You Curate?

While there is no clear consensus on how much-curated content to publish, an appropriate rule of thumb is to aim for curated content to account for 30%- 60% of your overall social media content, with your original posts taking up the remainder of your content calendar. 

3. Can Content Curation Improve SEO?

Yes, content curation may help with SEO if done right. Sharing high-quality, relevant content will help you attract more visitors, enhance engagement, and create backlinks. To improve SEO, ensure your collected material contains relevant keywords and links to the source.

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