The last decade has seen an exponential boom of emerging start-ups, making the business universe even more competitive. As they say, to stay in business you have to become the business, modern age requires special techniques which will let you and your business stand out from the noise.
Generating Leads is one of those magic spells that will give your business an edge over those of the “Muggles”. Lead Generation is done to attract significant customer interest for your business’s productivity.
So should you follow the usual abused path of businesses that are on verge of extinction or save your dream by giving it a chance to rise to great heights?
Lead Generation Process
Now that we understand what lead generation entails, let’s walk through the steps of the lead generation process.
- It starts with a prospect discovering your business through one of your marketing channels, such as your website, blog, or social media page.
- The prospect then clicks on an image, button, or message that encourages website visitors to take some sort of action often referred to as your call-to-action (CTA).
- The visitor then reaches a landing page, which is a web page that is designed to capture lead information in exchange for an offer. This offer can be regarded as The high Value Content which is there to gather the personal info of the visitor in place of access.
- Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site.) Voila! You have a new lead. That is, as long as you’re following lead-capture form best practices.
See how it all comes together?
In a nutshell: A target becomes a lead after they fill out a form to receive the high-value content through a well-defined path of CTAs and landing pages.
Now for starters, I give you 6 ideas to generate leads for your Business. These ideas can be applied by the general run of businesses and industries:
1. Optimize your web pages
As in football, you must convert the created chances, similarly if the generated traffic on a website is no good unless most of the subjects take the required action. You need to optimize your website persuasively. Typically lead generation involves capturing the email address, name, phone number of a prospect, these attributes can be your fishing line.
2. Facebook ads
Facebook has taken the industry by storm from influence to reach, firms to people, and Facebook is everywhere. It’s one of the efficient ways to drive leads. Obviously, everything comes at a price but the question is whether it’s worth investing. I can tell you; it is!
You can approach customise targets based on age, interests and even location. You will know when, how and where to strike the iron.
Making successful ads can be a bit of a complex task for first-timers, But you can nail it by keeping in mind a few tricks of the trade. Below are a few of the golden rules:
- The Ad should be relatable to the subject. This is very effective in terms of attracting the attention of the target, any confusion can work against your interests.
- Instead of using whites and blues, try using more vibrant and eye-catching colours as the former tends to blend in with Facebook’s branding.
- By using your list of imported customers, run your first ad based on a “lookalike audience,” to find similar Facebook users.
3. Freebies and Vouchers
Everyone loves discounts and coupons. They are like magnets, always attractive. Under the New customer coupon tagline, you can generate significant new leads. Especially when integrating a generated dynamic QR code on coupons comes in. It made it easier to track and generate leads. Who would resist avail deals when all it takes is just one scan to grab the offers?
In a 2016 CouponBox survey, 75 percent of retailers polled said this was the best coupon/discount for increasing long-term revenue. Once created sooner or later they give you the results. Obviously, you can’t be Santa and throw them down the chimney, you will need to share them using online platforms, emails or even social media. For that banners or pop-up ads work the best, keeping the marketing budget always in mind. A study by Experian found that personalized emails generated up to six times higher revenue than non-personalized emails and campaigns. This small touch can help you drive more leads while building brand loyalty with potential customers. Tracking success is also important so that you can improve, modify and drive more leads with each email.
4. High-Value Content
Have you ever come across an ebook that you need for your project but can only get it by signing into the website?
You need to attach a picture to your presentation or report, but downloading it costs you your personal info. Well, we regard that as High-Value Content. This content is gated so that the potential prospect gives the needed information in exchange for access. To make it more effective, look for trending content or an important piece of information that you can use to your advantage.
5. Advanced Technology
We cannot fight wars with an outdated arsenal. New technology is the difference between you controlling trade and you being dependent on the market trend. Investing in advanced technological options will always aid in reaching maximum targets. For instance, smartphones can be referred to as on-the-go marketing channels, creating compatible ads, pop-ups and websites. This way you can make them see your business at any place and at any time.
6. Asking for referrals
Getting referrals from your existing customers is one of the oldest and most promising lead generation strategies.
Once you’ve satisfied an existing customer, you can ask them to share their experience with colleagues, family, and friends who could be potential customers for your business. If you have an online coaching business and happy customers who achieved their goals thanks to you, ask them to recommend you to anyone who might be interested in your services. This way, you will be able to grow your business and attract more clients.
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Excellent customer service is key to customer retention and subsequently gaining referrals from them. If the quality of your offers is good enough, customers will be willing to do it for free. You can even create a catchy incentive system that entices them to refer others to your business. These referrals can be then tracked through coupon codes, bulk QR codes or affiliate links.
Whether a large or a micro-business, Lead Generation is the quintessential requirement. The reason is simple: Revenue. The main goal is always to generate greater revenue. Every business needs investment and the greater the investment the better the opportunities. The more you understand your buyers, the more you will be able to target them with the right tools, at the right time. Lead generation is the fundamental point in an individual’s journey to become a customer of your business.
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Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.