A landing page is a single web page that loads after selecting an online advertisement, marketing campaign, or search engine-optimized search result. Online marketing terms for it include “lead capture page,” “single property page,” “static page,” “squeeze page,” and “destination page.” Typically, the landing page will have targeted sales content that follows logically from the advertising, search result, or link. Lead generation is the main purpose of landing pages. An advertiser’s conversion rate is based on the activities a visitor performs on a landing page. A landing page might be a single page on an organization’s main website, a microsite, or both.
To increase the efficiency of the ads, landing pages are frequently connected to social media, email campaigns, search engine marketing campaigns, high-quality articles, or “affiliate accounts.” A landing page’s primary objective is to turn site visitors into leads or customers.
The landing page will provide a mechanism for the visitor to get in touch with the company, such as a phone number or an inquiry form if generating leads is the goal. The landing page often has a link that, when clicked, directs the visitor to a shopping cart or a payment page if a transaction is required. Marketers may assess the effectiveness of an ad by looking at the activity created by the linked URL, using metrics like click-through rates and conversion rates.
What Size Should A Landing Page Be?
Even for an experienced designer, picking the right landing page size may be a challenge. All site designers struggle with it, but developing landing pages puts a special emphasis on it. What size landing page is ideal, then? Unfortunately, there isn’t really a single, conclusive response.
What size landing page is ideal for your audience is the true query.
Prior to selecting the ideal landing page size, you must comprehend your target market. To create a baseline, collect user information from your analytics. Join Facebook and Twitter to communicate with your target audience.
What should the pixel size of my standard landing page be?
Size of a desktop landing page:
When scaling your landing page, it is simpler to target the lowest common denominator because of the wide variety of sizes and resolutions available for desktop and laptop monitors. Although typical screen sizes are increasing, most monitors have a resolution of at least 1024 by 768. On practically every computer monitor, desktop landing pages with a 960-pixel width will display properly. Upon page load, any landing page content that fits within the 720-pixel height will safely appear on the screen. Because desktop visitors may scroll down the screen to read more material, the width of a desktop landing page is far more significant than the height. You may always reduce the size of the page and give up screen space.
Making Designs for Mobile Devices:
A huge desktop landing page won’t display properly on a mobile device since the material will either flow over the side or get too small to read. Mobile devices have “small” screens that fall inside the 320-pixel safe resolution width range. Even while some mobile devices have bigger displays, most mobile devices can display landing pages that are intended for a 320-pixel width. Similar to desktops, the height of mobile landing pages is less important, but you may fit 426 vertical pixels’ worth of material on the screen at once.
Make Tablet Devices Specific:
Custom landing pages can be created for tablet websites, however bigger tablet devices will accommodate desktop landing pages with a 960-pixel width. Landing pages intended for 960-pixel-wide displays will scale down by around one-third to fit on the smaller screen on tablets with screens that are typically in the 7-inch to 10-inch range. Designing tablet landing pages with a 640-pixel width and 480-pixel height will work on all devices since you can fit smaller material on a bigger screen without compromising quality and readability. The 640-pixel width may handle both screen sizes since smaller tablet users may choose to hold the device in landscape mode while bigger tablet users may want to use the device in portrait mode.
Consider using responsive design:
By using media queries and the notion of responsive design, you may create a website that dynamically rearranges information to fit the size of the visitor’s screen rather than creating separate landing pages for each type of device. Landing pages with responsive designs may be set up to shift and resize content according to the resolution range being used, enabling content to look good on any screen.
Why is choosing the right website image size for the landing page so crucial?
You may be asking at this point why it is so important to give the picture sizes for the websites you use such careful consideration. Simply told, the size of your website’s images has a huge impact on how people perceive you professionally and how credible you are. Any first-time visitor will immediately click away from a website if any element, especially the landing page, appears out of place or is structured improperly. Scam websites are widespread, and establishing confidence online is already challenging. It will be much harder for you to do so if the site picture size is incorrect.
On the other hand, if you select the appropriate picture size for your website, it will instantly provide any new viewers with a favourable impression of your brand. It will encourage them to come back or at least help your brand’s reputation expand through word of mouth. Therefore, it is crucial to take into account the picture sizes for websites while developing the entire website, particularly the website landing page.
Landing Page of Marketing Lad:
The below screenshot shows the landing page of Marketing Lad.
Create Best Landing Page Images:
Below we have shared some tips to get the best landing page images and increase your conversions:
Images and Page Performance:
The size of the landing page photos is one of the most important aspects that affect them. This can significantly slow down how quickly the landing page loads in the prospect’s browser. The greater the chance that the prospect will leave before seeing your offer and thus never convert, the slower it loads.
Google’s Free PageSpeed Insights Tool allows you to test all of your previous landing pages (as well as all of the graphics on those pages).
Choosing the Image Dimensions:
The size of the image will be the main hindrance to page performance. A common practice is for users to submit very huge images (say 2,000 by 2,000 pixels) and then use HTML to ‘size’ them down to 200 by 200 pixels. The issue here is that the browser is still downloading a 2,000×2,000 pixel picture, which is ten times more than it needs to.
To avoid needing to resize in HTML. You should make sure your picture more closely resembles the proportions you’ll see on screen. Remember that most desktop pages are only 900–1200 pixels wide, so you should avoid seeing images with dimensions above 1,000.
Resize the image on your landing page:
There are several online and offline tools available for this. The free Online Photo Editor from Pixlr.com is one of our favorites.
Use the “File” option at the top of the screen to open an image file or URL first. Next, pick “Image size” under “Image” in the top menu. A popup asking for your preferred measurements will open. Keep “Constrain proportions” selected to prevent the image from appearing squashed. Once you’ve selected the ideal picture size, just click “Save” in the “File” option to save the image to your computer.
Image Dimensions for Social Networks:
When resizing your photographs, you should check to see whether they are ready for social sharing. There are certain requirements for picture dimensions on each social networking site.
- Facebook advises that photos be at least 600 by 315 pixels.
- Only images that are larger than 60 × 60 pixels are advised by Twitter.
- Images for LinkedIn should be no larger than 180 x 110 pixels.
When someone shares your landing page on social media, these are the photos that will be used. You can perceive their significance. Depending on the social sites you wish to optimize for, this may include making numerous copies of your image in various sizes.
Your photos should be further compressed to speed up the loading of your page. Now that they are the proper size and style.
Create Image Alts:
You must set the alt tag after you have an image on your landing page. For readers who cannot see the picture, the image alt tag provides descriptive text about the image.
Additionally, alt tags improve SEO. Scanning the keywords from your alt tags enables search engines to better understand the substance of your photographs. When you modify or choose an image on the majority of content management systems, you may specify your alt tags.
We have given a detailed outline of how you can optimize the size of your landing page. It is one of the most important factors for improving your conversion rates. You can follow this guide to increase your conversions.
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Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.