To most people, email newsletters are something in the background. They receive them and either never open or praise the company they are loyal to.
It depends!
Email marketing is not the only thing that warms the potential and current customers.
Does it mean it is worth doing?
Definitely, yes. And there are many inspirational cases, according to Statista.
Imagine receiving an email with tips, offers, or reminders for your shopping. There may be some creative writing to switch readers from their routine. It is much more pleasant to choose a gift, more convenient and creates a feeling of care.
Newsletters are a bridge to readers like quality support teams or good sales personnel are. Thus, google the best practices or hire a new email marketer to get in touch with people. Here, we want to dive into software options for your endeavors!
Signs of Good Newsletter Software
There are so many devoted teams, software, and feedback on the Internet. How can one know if you pay not too much and get the best quality?
No one says you should stick to one platform. Instead, you should start with something and test it. It is possible to change software afterward.
Below, for your convenience, we write what email newsletter software should include.
Small tip: you may check YouTube reviews about software and consider bottlenecks. Thus, you can get acquainted with interfaces, features, options, and common issues.
So, what do you look for when you need an email newsletter?
- Convenient email builder
It is easy with a drag-and-drop builder and ready-made templates. Also, the builder should provide you with an option to customize the design.
- Automation
The trend makes sense. Prepare as many letters as you need and schedule their sending. Set triggers (time, reply, action), and do not devote time to things that can be running without you.
- Audience segmentation
When you upload the list of emails, it is necessary to have filtering options. Use all the information, for example, age, gender, location, position, or previous actions. Then, send personalized emails to your different subscribers.
- Analytics
It should go without saying. Those are metrics to set smart goals, check achievements, and evaluate the quality of ideas. The number of openings and clicks says a lot and measures the campaign’s effectiveness. You may find best practices to improve the metrics here.
- Integrations
For beginners, it may sound too much. However, with plans to grow, you might need to integrate your service with other software you have. Support for CRM, social networks, and e-commerce platforms is convenient to get all the information with a few clicks.
How Does One Select Newsletter Software?
The market shows various email newsletter applications, each focusing on its audiences and tasks. There is no universal leader. Thus, it is necessary to assess your needs.
What to pay attention to:
- Budget – determine whether the program cost matches your tasks.
- Functionality. It is less or more the same, but if you use a free demo or talk with a representative, you will learn the specifics of the software.
- Subscriber limits – the number of contacts you plan to reach and the limits on their number in different tariffs.
Then, compare available options and pick the software that best suits your goals.
8 Email Newsletter Tools
Here is the email marketing software to start with. Check the options, read reviews, and check their websites before shopping.
1. Selzy
Price: Starting at $0 on the starter plan.
Best for small businesses and beginners.
Selzy is the option for solo entrepreneurs and small companies because of its convenient conditions and fair price. It lets you quickly create professional emails without any design skills.
The intuitive interface makes it easy to use. It offers a library of ready templates, which saves you time. You don’t have to create everything from scratch.
Then, use placeholders and variables to personalize emails and send them to the audience. By the way, the segmentation feature works there.
Analytical tools allow you to track opens and clicks. Integrations with popular CRMs simplify working with your customer base. Selzy supports A/B testing to improve campaign performance. There’s also access to a database of free templates for various topics and events.
2. Mailchimp
Price: The standard plan starts at $20 per month.
However, you can try it for free for two weeks.
It is best for any business.
Mailchimp is a popular enterprise with advanced plans and a good support team. It has many things to offer. CRM features and simple email creation with its drag-and-drop editor.
The system supports automated scripts, any that you need, including welcome emails and re-sales. You can segment your audience and integrate the tools you have previously used.
Integration with e-commerce platforms like Shopify makes it convenient for online stores. Thus, you will save valid information on your previous communication and ideas.
3. Kit (Former ConvertKit)
Price: The newsletter is free for one user for up to 10K subscribers.
Check the prices.
It is best for content creators, bloggers, and freelancers.
Kit specializes in building personalized emails. It supports creating an unlimited number of landing pages. Thus, you can create marketing funnels and drive more traffic to your main website. The visual editor helps you better organize and see the sequence of emails.
You may set scripts for email communication. Save your time by sending prepared messages depending on the reply. Still, you or your managers should keep an eye. However, at least you exclude the answers you give to everyone.
For example, a user subscribes to your newsletter but never reads it. You can remind him with a pleasant letter with a discount code or an invitation to an online event.
4. Brevo (Former Sendinblue)
Price: 300 emails per day for free.
It is best for integrated marketing for small businesses.
Brevo combines mailings, SMS, and CRM. It offers a great free plan to start with and learn more about the platform. It has everything one may need: a drag-and-drop editor, customizable templates, segmentation, and automation.
The free plan helps you to reach people, draw their attention, and master the skills. In case you need to upgrade, for example, get advanced stats or the option to reach more people.
Besides, it has integrations with WordPress, WooCommerce, and other platforms.
5. ActiveCampaign
Price: from $29 per month.
It is best for large companies that need complex automation.
ActiveCampaign is perfect for any business. Craft personalized email campaigns and flexible automation. The platform collects all the necessary information, uses it for filters, and builds user behavior scripts.
Advanced analytics helps to track the success and set new goals for your email marketing team. So, the tool is great for reaching new heights and strengthening customer relationships.
6. GetResponse
Price: The cost depends on the subscribers and the required features
Best for digital marketing campaigns with advanced marketing funnels.
The platform is an all-in-one solution and suggests advanced features. Invite people to webinars and communicate in your e-commerce systems. That is why it is a perfect choice for online stores. Its built-in webinar tools attract new customers and boost engagement.
With powerful automation, you can customize email series for different stages of communication. Real-time analytics allow you to track campaign effectiveness in detail.
7. HubSpot
Price: from $0 per month and depending on your query.
Best for businesses focusing on inbound marketing.
HubSpot has a convenient plan for any type of user and queries. It works for those who handle email marketing alone and in big companies. It is perfect for people who need to send emails and those who need advanced features like CRM and analytics. Thus, communication is effective and gives a lot of personalization options.
Managers will know all the details from previous communication and can use it for further campaigns. With integrations to other HubSpot tools, you get a one-stop system for managing contacts, sales, and campaigns.
It is a perfect fit for businesses looking to streamline their marketing efforts.
8. Benchmark Email
Price: Starting at $13 per month.
It is best for small businesses looking for simplicity.
Benchmark Email is suitable for creating simple and effective email campaigns. It is ideal for small businesses looking for convenience and speed. Benchmark Email lets you craft professional newsletters with ready-made templates, making it easy to start.
Its audience segmentation helps you send more targeted, personalized messages. Plus, track key metrics like clicks, openings, and unsubscribes. The latter also happens. Follow your plan and create new writing. Thus, new readers will be happy to read your newsletter.
Conclusion
Emails are a powerful tool. They are like good stories and have their magic. Imagine you are in line for coffee at your favorite coffee shop. Suddenly, your phone notifies you that a new email has arrived.
You open it and find an interesting article that contains tips on the right gift for the New Year or a story about the latest achievements of your favorite company. It’s like talking to a friend.
Don’t miss out on the chance to strengthen your connection with customers.
Start using email newsletters today – it’s a smart move for your success!
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