Any link from the website of a media news outlet is a PR backlink. They are a crucial component of a digital PR plan since they demonstrate to search engines that the web information your company publishes is reliable and originates from a credible source. One of the most important things to obtain when using B2B SEO services is PR backlinks.
Press release publications and news sites can be the source of effective backlinks when used properly. These kinds of websites have high domain authority, so SEO needs to gain beneficial PR backlinks from their publications. Your domain authority increases simply by being mentioned on their website, which signals to Google that your brand is a reliable source of information.
Backlinks are a mechanism that search engines use to assess how relevant your website is. Search engines will rank your site higher if many other websites point to it as a reliable source of information.
While improving the content on your website is quite simple, building high-quality backlinks is harder and takes much more work. Implementing public relations becomes essential for success in this area of key connection building.
6 major advantages of combining SEO and PR
1. Your Message Gains Popularity
PR and communications can reach more people thanks to SEO. It enables you to connect with people who interact with your shoppers in addition to actual customers. You are adding value in the eyes of numerous bloggers, journalists, and customers by concentrating on pertinent keywords and providing meaningful and distinctive material.
2. Buzzy Journalists and Bloggers
The impact of the buzz journalists and bloggers create is more than you may imagine. You can turn that business around or become a tremendous success with a small marketing spend. Online writers and bloggers are continuously looking for resources that could be useful to their readers. By combining SEO and PR, you increased your company’s brand recognition, increased website traffic, increased sales chances, and built a long-lasting, highly efficient marketing strategy.
3. The Context
Who says you can’t use this SEO and PR setup again if you can do it once? With the proper SEO and PR, you’ve just established your brand. It’s possible that it won’t work the first time. This kind of success does not come quickly. Even on a smaller scale, it can be quite effective. Many still only pay attention to SEO when they should also consider the value of combining SEO and PR.
4. Create rankings
Your search engine results improve when you receive relevant incoming links from reputable websites and blogs. Simply having press releases point to your website is beneficial, but having the release picked up by 10 of the most popular blogs and select newspapers improve your search engine rating significantly.
5. Boost Interest
You might receive a call from a journalist or blogger you didn’t approach asking for further details about your offering. This could result in a blog post or article about your company and product that is generally more pertinent. Additionally, you can build more trust if people are aware of your brand. You may do it the same way that Coca-Cola, Amazon, and other well-known firms built their brands on reliable items to spread.
6. Safeguard Your Brand
Finally, it is important to remember that what journalists and bloggers write is sometimes taken as fact. Unfortunately, many people who read criticism believe it to be true. You may convey to your audience relevant, uplifting, and brand-building messages about why you stand behind your product or service by creating optimized press releases.
How PR and content can be used to enhance link building campaigns?
Generation of content
Since PR professionals make their job by producing a variety of material, including news pieces, features, research studies, and whitepapers, it seems to be the reason that they should be able to produce effective outcomes when it comes to link building.
Link building and PR still significantly rely on establishing connections with journalists and publications, even though much of SEO is still shifting toward a Paid Media model. In the case of media relations, building these relationships takes time and effort, which SEO specialists lack. However, PRs often interact with journalists and as a result, are familiar with their needs and the kind of content they are more inclined to link to.
SEO has become a more important component of PR, even if PR is a useful asset to SEO, particularly when it comes to reporting and demonstrating value and ROI. Many SEO agencies lack the relationships and content expertise to engage in link-building, but as PR becomes more digital and agencies understand the importance of SEO, PR will play a significant role in effective link-building efforts.
Why do PR Backlinks Outperform Other Link Building Methods?
- Scalable relevant high-quality links:
It can be extremely time-consuming to build links one at a time, thus scalability is essential. However, achieving more with less effort frequently means sacrificing quality.
In the post-Penguin era, not all backlinks are created equal, and quality is more important than ever. Google will now punish your website for having low-quality backlinks because it has developed.
How can scalability be achieved while maintaining good quality?
This is the situation where PR backlinks excel. The only scalable link-building strategy to acquire relevant, high-quality backlinks is digital PR.
- The advantage over rivals
The problem with employing standard link-building techniques is that your rivals can always try to seize the same possibilities.
Let’s say that one of the high authority websites links to your material.
Great! What then is the issue?
Your rival, who is keeping an eye on your link-building efforts, may attempt to duplicate your efforts or even try to steal your links.
Because of this, backlinks obtained through PR are far more valuable. Your competitors cannot duplicate or take advantage of the media attention you receive.
- Greater ROI
When you can have it all, why would you settle for less?
With PR, you can genuinely connect with your target audience in addition to improving your backlink profile and domain authority.
Because the backlink is receiving clicks, Google will not only raise your ranking but it will also generate worthwhile referral traffic.
In exchange, referral traffic will raise awareness of your brand and provide additional prospective leads to your sales and marketing pipeline.
Therefore, PR link-building provides a substantially greater ROI than any other link-building technique thanks to increased traffic and sales as well as high-quality backlinks.
- Considered leadership
Establishing thought leadership and being a renowned industry authority are two more things that PR link-building achieves better than anything else.
Top-tier magazines’ PR backlinks raise your credibility in the eyes of your audience and investors alike.
Take, for instance, the authoritative opinion we were able to secure for one of our cybersecurity clients in Forbes. Not only did it help them create cybersecurity thought leadership and boost their domain authority with a high-quality backlink, but it also made them eligible to contribute every month to Forbes.
How Can You Get Backlinks With High PR?
Get High PR Backlinks from Wikipedia
When you use a specific link-building technique, you can obtain backlinks from Wikipedia, a site with a PR of 9. Check out this manual on obtaining backlinks. If you follow the proper procedures, you can obtain a permanent backlink from Wikipedia.
A free service that connects journalists and authors with sources is called Help a Report Out (HARO). Following registration, you will receive daily emails from websites asking for quotations and viewpoints on subjects that could result in your brand being mentioned along with a backlink.
Analyze your competitors
You can evaluate the backlink profile of your competitors to identify high PR backlink prospects by using an SEO tool like Ahrefs, Semrush, or LinkMiner. And if you locate a website with high authority, you can attempt to obtain the same backlink for your website.
Depending on whatever SEO metrics the program employs, the ideal method to use these tools is to scan the backlink profiles of your competitors, then order the results from highest to lowest in the areas of Domain Authority, Domain Rating, Trust Flow, or Citation Flow.
Pages with high PageRank scores also often have high values in those SEO measures.
Acquire backlinks from governmental and educational websites
Universities and government organizations have some of the highest-quality, most authoritative backlinks available. .gov or.edu is the most common domain extension for these websites.
Even though the main page on one of these websites is unlikely to provide you with a high PR backlink, you might be able to find a link on an internal page or resources page. So keep an eye out for these kinds of websites and get in touch with the creator to see if you can get your site included there.
Reaching out to academics who oversee the departmental material on the main university domain or who have their subdomain with complete control over the links listed is excellent advice for educational websites. Then you can ask them to link to your website as a related resource by making a pitch to them.
Websites run by municipal governments can also benefit from this tactic. Simply locate the appropriate person and email them to request that your website be added as a public resource.
Make a Press Release Public
A high PR website might use your material and link after you publish a press release. Websites for distributing press releases, like Newswire.
Create Links From Free High PR Websites
Making content for high authority, free websites like Blogger, Flickr, WordPress, SoundCloud, etc. might help you obtain high PR backlinks. You can establish your profiles and/or websites on these websites, and you can connect to any other websites you like from the content.
When you’re just starting with off-page search engine optimization, these backlinks may not be the strongest because they don’t come directly from a web page that is published on the primary domain, but they can still help balance out your backlink profile.
Therefore, consider the context of these free high-PR backlinks. They are not outstanding, but neither are they useless.
Therefore, consider the context of these free high-PR backlinks. They are not outstanding, but neither are they useless. However, adding links to these pages will also increase the value you gain from them. Tiered link building is an SEO strategy that uses backlinks for your backlinks to raise the PageRank value of your current links.
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Getting high PR backlinks is a wonderful technique to improve your rating in Google’s search engine results. Fortunately, you can achieve high-quality backlinks through a variety of methods. But bear in mind that building a website or blog that is helpful and valuable to your target audience should be your main priority. Your website will start to naturally draw high PR backlinks once it becomes the go-to resource for those who are trying to find an answer to a question or learn more about a subject.
Frequently Asked Questions
What Are High PR Backlinks?
Backlinks from websites with high page ranks or authority are known as high PR backlinks. They are regarded as the strongest kind of backlink you can obtain.
What is PR SEO?
Integrating your Public Relations (PR) and SEO activities is one strategy in particular. Given that PR is all about maintaining your image and SEO is about rankings, this may initially seem confusing. However, take into account what they can accomplish when combined. Their combined internet impact can grow.
What is PR in digital marketing?
To improve a brand’s online visibility, marketing experts use digital PR as a promotional tactic. It is a way for increasing sales, social following, engagement, website traffic, and links that increase organic rankings.
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Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.