How to Turn Infographics Into Link-Magnets for Your Startup?

Infographics are like a secret weapon for startups looking to grow online. They grab attention, explain tricky ideas quickly, and can even encourage people to link back to your site.

The magic is in creating something so valuable that others will share it. 

Let’s start by learning how to turn infographics into link magnets without sweating.

Why Infographics Work?

Infographics simplify information. Instead of reading a long article, people can get the idea by looking at a good graphic.

According to research, people remember 65% of visual content 3 days later compared to 10% of written content.

This makes infographics perfect for data-heavy or complex topics. Plus, visuals are shared three times more on social media than plain text.

How to Create Link-Worthy Infographics?

Before starting, understand that good infographics are informative and shareable. Here’s how to make yours stand out.

1. Pick Trending Topic
   Choose something your audience cares about. For inspiration, look at forums, social media, or even your competitors. For example, a startup offering VPN promotion services could create an infographic showing how a VPN protects online privacy when you download Surfshark VPN.
2. Back It Up
   Use real data sources. People will share and link to infographics with credible stats. Add sources so people can trust you.
3. Design for Simplicity
   Don’t clutter. Use contrasting colors, readable fonts and minimal text. Tools like Canva or Piktochart can help you design easily. Remember, less is more.
4. Add Your Brand
   Subtly include your logo and website link at the bottom so your startup gets credit when sharing the infographic.
5. Make It Embeddable
   Add an HTML embed code below the infographic so bloggers or websites can post it and link to you.

Pro Tips for Link Magnet Success

Infographics that attract links are more than just good design. They’re about strategy, relevance, and maximizing your content. Here are some tried-and-true methods to make your infographic an actual link magnet:

A. Evergreen Topics

Evergreen topics are timeless. Trends fade, and evergreen content generates interest and backlinks years after publication.

For example, if your startup focuses on cybersecurity or VPN promotion, you could create an infographic titled “How VPNs Work.”

This type of content appeals to a broad audience, from tech nerds to privacy enthusiasts, so it has long-term value.

To find evergreen topics:

• Research what your audience asks.
• Look at competitor content for inspiration.
• Stick to evergreen themes, like tips, guides, or timelines.

Evergreen infographics work because they don’t need to be updated, making them a cost-effective way to build long-term links.

B. Offer Practical Takeaways

People love content that gives them clear, actionable advice they can use right away.

Infographics that educate or solve problems tend to perform better because they’re not just pretty but useful.

For example, if your business is about online security, an infographic like “How to Spot Phishing Scams” could walk the viewer through standard email or website red flags.

Why practical advice matters:

• They position your brand as an expert in your niche.
• They give users a reason to share the content with others.
• They drive engagement, which means more clicks and links.

To add value to your infographic, include simple steps, comparisons, or quick tips that the reader can immediately use.

C. Repurpose Your Infographic

An infographic is more than just a one off piece of content – it’s a resource you can reuse across multiple platforms.

Repurposing gets you more mileage out of your investment. Here are some ways to repurpose your infographic:

1. Social Media Posts: Break your infographic into sections and post them as carousel slides or images on Instagram and LinkedIn.
2. Blog Banners: To make your content more interesting, use parts of your infographic as visuals within your blog posts.
3. Videos: Turn your infographic into a short explainer video. With a simple voiceover of the key points, you can turn it into a YouTube or TikTok video.
4. Email Campaigns: Include parts of your infographic in your emails to keep subscribers engaged.

By reformatting the content, you can target different audiences and platforms and get noticed – and linked.

Conclusion 

When done well, infographics become a way to build authority. They show your expertise, make your brand more visible, and help you build relationships with other websites.

Stats show infographics can increase website traffic by up to 12%. For a startup, that’s more leads, customers, and sales.