What is H1 tag? Why It Matters in SEO?

Simply stated, H1 header tags are vital.

But it isn’t simply ensuring sure we utilize H1s on webpages or even how we use them.

It is truly knowing what an H1 is (according to contemporary definition) and how it fits into the organization of a webpage.

More significantly, understanding the importance of h1 tag in SEO, and how an H1 and other header tags like H2, H3, H4, etc. contribute to the overall user experience of that page and the website as a whole.

What is H1 Tag?

H1 tags are used to identify the principal topic of your webpage to users and search engines. HTML heading elements, H1 to H6, are used to format the content on a page with H1 designating the most essential and visually prominent heading on the page. In HTML coding, H1 tags occur within angle brackets as demonstrated in this example:

h1 tags

H1 tags are an important aspect of on-page SEO and a crucial means of structuring information so it can be readily digested by search engines and people.

H1 Tags Aren’t Anymore What They Used To Be

H1s were once systematic and standardized; however, this is no longer the case, as search is smarter than ever and becoming smarter by the day.

The concept of using an H1 as a main category – or headline, if you will – has not changed.

But the job of that header is based more around the entire user experience of the page – and how it serves to improve that experience – than the keyword variants included in it and the order in which an H1 comes up in the header hierarchy.

So, while the primary headline does not have to be an H1, the fundamentals for behaving as an H1 remain. The primary header of a website, which might easily be an H1, should be a broad, concise description of the page’s content. And the remainder of the page’s content should fit nicely beneath it, most likely in the form of subheaders.

To better grasp the significance of an H1 and how to create the best ones for your content, consider where H1s originated and how they evolved. Because their goal is now significant, its formality is no longer limited by rules or criteria.

Importance of H1 Tag in SEO

H1 tags are not a validated ranking element. However, they are still vital for SEO. Here are the top three reasons why H1 tags are important for SEO:

a. H1 Improves User-Experience

H1 tags enhance the user-experience by helping visitors understand your website at a look. Especially since most websites show the H1 as the biggest text on the page. Enhancing UX is critical. Google has underlined that it leads to higher ranks.

Not to mention:

Before delving in, readers may get a sense of what they’ll be learning by scanning the headers. This allows them to estimate the worth of your material in advance. 

If you’ve done a decent job, your H1 will establish a hierarchy and reassure visitors that you have the information they want. 

b. H1 Helps Search Engines Understand Content

Search engines use H1 tags to learn about your pages and their content. The more specific your headline, the better.

The H1 in Chewy’s blog post is an excellent example of a detailed H1. 

It informs search engines exactly what they’ll find: the finest cat-friendly coffee establishments in the United States. To help them understand what’s on the page.

h1 tag

c. H1 Improves Accessibility

H1 tags (and other heads in general) can assist screen readers grasp the page’s content. Screen readers are applications that transmit computer text via a voice synthesizer or Braille display.

Below is an example of how the headlines of The Penn State University’s accessibility standards appear on a screen reader:

Quickly increase your site’s accessibility by creating informative H1 tags and maintaining an ordered heading structure.

H1 Tags Best Practices

Here are six H1 tag best practices you can use to boost your SEO:

a. Include Your Target Keyword

Along with your title tag, Google evaluates material such as your H1 to see if it is related to a searcher’s query. In other words:

A page with an H1 that includes the search keyword is more likely to rank higher for that query than one without underscoring the importance of h1 tag in SEO. Here’s how we used the terms “title tags” and “alt text” in two distinct blog posts H1s:

h1 in blog title

b. Use Single H1 Per Page

Using only one H1 establishes hierarchy and offers your website a more logical layout. It allows users (and screen readers) to quickly skim and grasp your page’s content.

The H1 stands for the headline that conveys the primary theme. The H2s indicate crucial subheadings. The H3s refer to subheadings that support them. And so forth.

So, how many H1 Tags should be used on each page?

Each page should only include one primary subject. That should be your only H1.

c. Match Your H1s to Your Title Tags For Article Pages

A typical SEO error is confusing title tags in the part of your code with H1 tags which overlooks the importance of H1 tag in SEO. Because both the title tag and the H1 tag explain what a page is about. The primary distinction is where they appear.

Title tags are displayed at the top of each browser tab. They may also be shown on search engine results pages. Aside from that, they are not viewable on the website.

Here’s an example of a title tag in a browser tab and on a SERP:

title tag

H1 tags are what consumers see on the website, usually in huge print. They seldom show in SERPs if they differ from the title tag. Here’s the headline for one of our blog posts:

Google suggests that your H1 tags match your title tags to prevent incorrect article titles from appearing in search results. If they are different, they should be quite similar.

Users will feel duped if they arrive on your website and see an entirely different (and unrelated) H1. You do not want that. 

d. Optimize Your H1 to Satisfy Search Intent

When a person searches for anything, their main goal is to find it. Your H1 should quickly inform the reader that you will meet their search aim.

In other words: 

Your content will provide them with what they want. Meeting intent is critical because it is Google’s primary purpose. As a result, improving your rankings should be your major focus.

To discover the search intent for a keyword, enter it into Google and see what comes up. For instance, the top results for “link building” concentrate on describing what link building is:

None of the articles are really in-depth. They’re also not selling anything. That indicates that the search aim is informational, with content designed for those who wish to learn something.

This implies we must develop an H1 (and supporting content) that addresses the informative search intent such is the importance of h1 tag in SEO.

e. Analyze Your Site’s H1 Tags With SEO Audit

It is critical to ensure that each page on your website contains a single, keyword-optimized H1 tag as it is important for SEO. The simplest approach to accomplish this study is to conduct an SEO audit using a service or tool. It will detect any pages on your site with missing or incorrect H1 tags.

These findings can be exported as a CSV or viewed in-app. This is the simplest and quickest approach to identify all pages on your website that have difficulties with their H1 tags.


1. What is an H1 tag in SEO?

An H1 tag in SEO is the primary heading of a webpage, often expressed by the HTML tag. It establishes a content structure and conveys the page’s topic or theme to search engines. Proper usage of H1 tags may boost page relevancy and search engine results.

2. How can optimizing H1 Tags improve website visibility and rankings?

Optimizing H1 tags enhances website exposure and rankings by informing search engines about the page’s main topic. H1 tags that are properly organized and relevant assist search engines in comprehending the material, resulting in improved indexing and higher ranking in search results, which drives more organic traffic.

3. Why is the H1 Tag important for search engine optimization?

The H1 element is important for SEO since it acts as a webpage’s principal heading, indicating to search engines the main topic or theme. Properly designed H1 tags improve the page’s relevancy and readability, allowing it to rank better in search engine results pages (SERPs).

    Join Our Newsletter To Get The Latest Updates Directly

    Leave a Comment

    Your email address will not be published. Required fields are marked *