Text Links: How They Improve User Experience and SEO ?

Text links, commonly referred to as hyperlinks, play a vital role in enabling seamless navigation between web pages. These links consist of clickable words or phrases that direct users to linked web content.

Given their significance in SEO, we’ve prepared this comprehensive guide to introduce you to various text link types and provide insights on their effective utilization.

What are Text Links?

Text links constitute the predominant means of establishing connections between websites and different web pages within a site. They are prevalent on virtually all web pages, including this one.

Despite the possibility of using other page elements like images as hyperlinks, these elements confer different SEO advantages than text links. Text links convey more information to search engines than linked images can provide.

It’s important to note that term “text links” encompasses various specific types of links, each typically identified by its distinct name rather than solely being referred to as a “text link.”

Deconstructing Text Links: Understanding Each Element

text links

Text links, much like various components of our bodies serving distinct functions, also consist of several integral parts, each with its unique role. Let’s delve into these constituent elements that collectively constitute a text link:

a. Anchor Text: The initial element is the anchor text, which is the visible text on a webpage that allows you to click. Typically, it stands out from the surrounding text through distinct color or underlining.

b. URL: URL, or Uniform Resource Locator, serves as the web page’s address that the text link leads to. It’s the destination to which the link will transport you.

c. Link Attributes: These attributes come in three primary types: ‘nofollow,’ ‘dofollow,’ and ‘sponsored.’ Dofollow’ is akin to an endorsement for the link, signaling to search engines that it should be considered in their page-ranking algorithms. 

Conversely, ‘nofollow’ acts like a stop sign for search engines, signaling them to disregard the link when assessing rankings. The designation ‘Sponsored’ is used for links associated with advertising or paid promotions.

d. HTML Structure of a Text Link: Within the realm of web design and development, HTML (HyperText Markup Language) is the coding language employed to craft web pages. The ‘a’ tag constructs a text link in HTML.

Mastering intricacies of code is not necessary, but understanding basics of how to fashion text links can offer a fascinating insight into process.

Significance of link text in the context of SEO


The significance of link text in the realm of SEO cannot be overstated. The anchor text within a link wields substantial influence on SEO outcomes. 

When it incorporates the target keyword of the linked page, it holds the potential to elevate the ranking of that particular page for the associated keyword

This valuable insight can be harnessed to optimize both your internal links and the backlinks you establish for your website

Among the various link text types outlined previously, it’s essential to note that generic link text ranks as the least effective in bolstering the ranking of the target page.

Conversely, striking a balance is imperative; excessive employment of backlinks bearing exact-match anchor texts may elicit penalties from Google. However, for internal links, anchor texts rich in keywords are permissible.

  • To maintain SEO-friendly link texts on your website, they must remain pertinent and succinctly articulated, while also possessing the allure that entices readers to click on the link. 
  • When deploying external links, exercise caution to avoid utilizing your target keywords to link to other websites.
  • Furthermore, internal link texts should be distinctive for each subpage, meaning the same anchor text should not be employed to link to diverse subpages. 
  • Such a practice would signal to Google that both pages hold relevance for the same keyword, potentially resulting in competition that hinders their respective rankings.

Creating a Text Link: Step-by-Step Manual

user manual

Converting ordinary text into a clickable link might seem like a daunting task, but rest assured, it’s a simpler process than you might imagine. Let’s explore each step together.

Step 1: Choosing the Appropriate Link Text

Our initial step revolves around selecting the ‘anchor text.’ The anchor text represents the visible text that users can click on to access another webpage. A well-crafted anchor text should provide insight into the linked page’s content. Keep these considerations in mind:

  • It should offer a clear indication of the linked page’s content.
  • Opt for a meaningful phrase rather than a single word.

For example, if you wish to link to a page about dolphins, “explore more about dolphins” serves as an ideal anchor text.

Step 2: Utilizing Suitable Tools for Creating a Text Link

Next, you will employ tools to transform your anchor text into a functional link. If you’re working on a computer, this could entail using a text editor like Google Docs or a website builder like WordPress. Follow these steps:

  • Highlight your anchor text.
  • Seek the ‘Insert a link’ option, typically located in a top toolbar, often represented by a chain icon.
  • Click on this option.

Step 3: Entering the Correct URL

The URL corresponds to the web address of the linked page. After selecting the ‘Insert a link’ option, you will need to input the URL. Here’s the process:

  • A dialogue box will appear, allowing you to type or paste the URL.
  • Ensure you include the complete URL, encompassing the ‘https://’ segment.
  • Double-check the URL for any inaccuracies to avoid a broken link.

Step 4: Verifying the Functionality of the Text Link

Now that you’ve successfully generated the text link, it’s imperative to confirm its functionality. Follow these steps:

  • Click on the newly created link.
  • It should open a new tab or window in your web browser and direct you to the intended page.
  • If this doesn’t occur, reexamine the URL you’ve entered.

Step 5: Guaranteeing SEO-Friendly Anchor Text

SEO-friendly anchor text can significantly enhance your website’s visibility in search results, as it informs search engines about the linked page’s subject matter. For this purpose:

  • Make your anchor text informative and pertinent.
  • Avoid generic phrases like “click here.”
  • For instance, “comprehend dolphin behavior” is a more SEO-friendly alternative.

Step 6: Monitoring Click-Through Rates for Optimization

After deploying your text link, it’s advisable to monitor its performance, chiefly by evaluating the ‘click-through rate’ (CTR), indicating how frequently users click on your link. If the CTR is underwhelming:

  • Contemplate making your anchor text more appealing.
  • Reassess the positioning of your link, as relocating it might yield more effective results in a different location.

Step 7: Addressing Common Challenges in Text Link Establishment

Should you encounter difficulties while crafting text links, don’t be disheartened. Here are common issues and their remedies:

1. Broken links: Ensure the URL is entered correctly.

2. Non-descriptive anchor text: Enhance the relevancy and informativeness of your anchor text.

3. Incorrect URLs: Carefully inspect URLs for any inaccuracies.

Congratulations! While the creation of text links requires meticulous attention to detail, these steps will empower you on your journey to becoming a proficient link creator.

Best Practices for Text Links


Text links are vital for SEO, but due to their importance, some individuals resort to shortcuts and subpar practices when building backlinks and text links. 

Disregarding best practices can harm your SEO rankings, so it’s imperative to collaborate exclusively with reputable companies when seeking link-building services.

Here are key guidelines to bear in mind:

a. Apply the nofollow tag judiciously: Utilize the nofollow tag for situations such as monetized links (e.g., affiliate links) and instances where link equity should not be transferred to the linked page. 

It instructs Google’s bots not to follow the link, safeguarding against attempts to manipulate the system, like excessive self-linking in forum comments.

b. Perform a link audit: Conducting a link audit aids in identifying low-quality backlinks that might undermine your SEO endeavors, enabling you to disassociate from these links in Google’s eyes. Secure links from reputable websites, preferably those with high domain authority (DA). 

c. Avoid black hat link-building: Steer clear of various unethical link-building practices that might be offered at low costs. The potential damage to your SEO ranking is not worth the risk.

d. Embrace internal linking: Do not hesitate to employ internal text links generously. They assist Google’s crawlers in mapping your site keeping visitors on your site for longer durations.

e. Diversify your link text: When procuring backlinks, introduce diversity in the text used for these links. Incorporating keywords that align with your target phrases can enhance search engines’ comprehension of your content’s relevance.

f. Craft link-worthy content: A proven strategy for acquiring text links is to create content that motivates other websites to provide backlinks.

g. Employ descriptive link text: Whether you’re forming internal text links or have the opportunity to influence backlinks, prioritize the use of descriptive text instead of generic phrases like “click here” or “this page.”


To sum it up, text links play a pivotal role in our online experiences, serving as connectors that link diverse information throughout the expansive internet.

From comprehending nature of text links, recognizing their significance, and mastering their creation, to grasping best practices and steering clear of common errors, we’ve addressed fundamental aspects of text links.

Always keep in mind that strategically positioned and easily accessible links can significantly enhance the user experience of your content and contribute to better SEO rankings.

Therefore, the next time you embark on creating a text link, ponder these insights. Continue to learn and enjoy seamless linking!

Frequently Asked Questions

1. What is the difference between a link and a hyperlink? 

In plain language, a link can be described as a web address. A hyperlink is a link that connects pages, whether they are on the same website or different websites, within the realm of the WWW.

2. What is the purpose of HTML text links?

HTML links, often referred to as hyperlinks, enable users to click on a link and navigate to another document. 

When you hover the mouse cursor over a link, it typically transforms into a small hand icon. It’s important to note that a link doesn’t have to be comprised of text.

3. What distinguishes a text link from a hyperlink?

Simply put, a link can be likened to a web address, and in the World Wide Web context, a hyperlink is a connection that links pages together, whether they belong to the same website or span across various websites.

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