Last Updated on 14/08/2025
Link building is the foundation of a strong SEO as it boosts your website’s authority and increases your search rankings.
Link building is a time-consuming task; however, you can reduce the effort by using reliable link-building software.
To be a successful digital marketer, it is crucial to prioritize link-building software and tools. We have given a list of the best link-building software to empower your initiative in 2025.
This software will help you find new opportunities and improve your link-building campaign. For each software, you will learn about the pros, cons, pricing, and usage.
Which Software is Right for Me?
There are several methods for various people. Depending on your goals, the table below should assist you in the proper route.
| Tools | Competitor Analysis | Email Outreach | Finding Emails | Guest Posting | Finding Broken Links | Digital PR | Unlinked Mentions |
| Ahrefs | ✓ | ✓ | ✓ | ||||
| Semrush | ✓ | ✓ | |||||
| Moz | ✓ | ||||||
| Linkody | ✓ | ||||||
| Hunter | ✓ | ||||||
| Contactout | |||||||
| Majestic | ✓ | ||||||
| Respona | |||||||
| Connectively | ✓ | ||||||
| PitchBox | ✓ | ||||||
| BuzzStream | ✓ | ||||||
| MailShake | ✓ | ||||||
| Monitor Backlinks | ✓ | ||||||
| Ninja Outreach | ✓ | ||||||
| Google Alerts | ✓ | ||||||
| Check My Links | ✓ | ||||||
| Cognitive SEO | ✓ | ✓ | |||||
| Raven | ✓ | ✓ | |||||
| Link Prospector | ✓ | ||||||
| URL Profiler | ✓ | ||||||
| Never Bounce | ✓ |
1) Ahrefs- Link Building Software
Ahrefs is a great link-building software for junior marketers as well as SEO experts.
How Does Ahrefs Help in Link Building?
Some of the actionable and straightforward uses that you can try with ahrefs are:
- You can see how much search traffic your competitors get.
- Check which pages bring search traffic to your competitors.
- You can analyze what people are searching for on Google.
- Measure the full search traffic potential of a topic.
- Find the factors that hurt your website’s performance in Google.
- Check the ranking difficulty of any keyword.
- Check out where your competitors got their backlinks.
- Discover your competitor’s linkable assets.
- Monitor your ranking progress for many keywords.
- Look for gaps in your content strategy.
- Find more than a hundred quality link prospects
Ahrefs site explorer
It will show you how much search traffic your competitors receive and allow you to analyze your search traffic in comparison to theirs. You need to open the Site Explorer and insert the site you want to audit. You will get an overview of the website’s organic performance.
Marketing Lad gets over 80 visitors every month.
Please note: These third-party tools don’t provide an accurate organic traffic number.
With Ahrefs, you can check the metrics specific to links, such as the total number of referring domains and backlinks for a particular website that you’re auditing.
You can analyze the website’s backlink profile and see how the number of referring domains has grown over time. You can also check the website’s most linked pages.
In a study conducted by the folks at Authority Hacker, Ahrefs’ traffic estimations were found to be the most accurate and consistent among all major SEO platforms. We still doubt this study!
My Favorite feature: A small search engine for link builders is Ahrefs Content Explorer.
The Bottom Line: Ahrefs is the preferred SEO tool for experts. If you don’t mind a more complex interface, it’s a good alternative to Semrush.
Pricing
The screenshot below gives an overview of the plans offered by Ahrefs.
2) SEMRush
SEMRush is another excellent tool for link building. You can uncover millions of national & local keywords, analyze any domain’s backlink profile, run technical SEO audits, and track your SERP positions daily.
How Does SEMRush Help in Link Building?
Below is a screenshot of the dashboard that we see when we log in to our SEMrush account.
My Favorite Feature: Semrush includes an outreach tool.
The Bottom Line: Semrush should be your go-to link-building tool.
Pricing
The screenshot below gives an overview of the plans offered by SEMRush.
3) Moz
Moz is one of the oldest SEO tools in the market. This tool encompasses various SEO features, including site audits, rank tracking, backlink analysis, and keyword research.
How Does Moz Help in Link Building?
Moz has an all-in-one link-building tool called Link Explorer.
Reverse engineer your competitor’s backlinks
You can enter your competitor’s domain (or specific URL) into the link explorer and see all of their backlinks including a site’s domain authority.
My Favorite feature: View the most prevalent anchor text in a website’s backlink profile quickly.
The Bottom Line: Moz Link Explorer is the third-best link analysis tool available. However, a Moz membership also includes several other features (such as an on-page assessor) that may be worth the money.
Pricing
Moz Link Explorer is a free SEO tool.
4) Linkody
Linkody is one of the most affordable and user-friendly link-building tools.
How Does Linkody Help in Link Building?
Linkody provides information on crucial metrics, including DA, spam score, and anchor text usage. It also allows you to connect with more data sources, such as Google Analytics and Ahrefs. In the below screenshot, you can see how Linkody curates different metrics like Moz Rank, etc
Pricing
The screenshot below gives an overview of the plans offered by Linkody.
My Favorite feature: Comprehensive backlink monitoring and analysis capabilities.
The Bottom Line: Linkody proves to be an indispensable tool in maximizing the effectiveness of your link-building efforts
5) Hunter – Best for Finding Emails
How Does Hunter Help in Link Building?
Hunter lets you find professional emails in seconds without even registering. It offers various features, including domain search, email finder, email verifier, and simple cold outreach campaigns. You can paste the domain name into the search bar and wait for the tool to do its magic.
My Favorite feature: User-friendly interface and powerful email-finding capabilities
The Bottom Line: Hunter.io remains a top choice for professionals, marketers, and businesses seeking to expand their networks and reach the right people with confidence.
Pricing
The screenshot below gives an overview of the plans offered by Hunter.
6) ContactOut – Email Finder
How Does ContactOut Help in Link Building?
LinkedIn is the ideal platform for anyone seeking professional connections. With such a large pool of users, it’s easy to find people, i.e., website owners or webmasters, who can help you achieve your business goals.
Contactout makes it easy to find the correct email for your LinkedIn prospects with its Chrome extension tool, reducing the number of bounced emails. Another helpful feature is its Search Portal on the dashboard, where you can search prospects by name, company, job title, etc.
My Favorite feature: User-friendly interface and seamless integration with LinkedIn and other platforms.
The Bottom Line: ContactOut’s email-finding capabilities prove to be a valuable asset in establishing meaningful connections and driving successful communication strategies.
PRICING
The below screenshot gives an overview of the plans offered by ContactOut:
7) Majestic – Best for Alternative Data
Majestic is another great backlink analysis tool. It maps the web to provide you with the link intelligence data you need to dominate your market.
How Does Majestic Help in Link Building?
You need to insert the URL of the site or webpage in the site explorer tool and after that, you will get a series of graphs and metrics. They include:
- Trust flow: It represents the quality of links that point to a URL or website. A web page with more Trust Flow than Citation Flow will typically have high-quality links.
- Citation Flow: This score reflects the number of links pointing to a given website. It doesn’t care whether a link is of good quality or poor quality.
- Visibility Flow: The Visibility Flow score assists you in finding suitable editorial-style links on high Trust Flow pages rather than directory-style links.
- Topical Trust Flow: With a score that indicates a website’s position relative to the top sites in over 800 categories, it demonstrates the topical relevance of a web page.
- Flow Metric Scores: Each score represents a distinct measure of the outcome of your content. You can gain valuable insights by investigating where the balance between Flow Metric scores deviates from the norm.
My Favorite feature: Topical Trust Flow
The Bottom Line: The Majestic SEO link database is enormous. However, the UX is outdated and challenging to use. However, for $50 a month, you get your money’s worth.
Pricing
The screenshot below provides an overview of the plans offered by Majestic.
8) Respona – Link Building Made Easy
Respona is another excellent tool for building high-quality backlinks to your website and taking your organic traffic to new heights.
How Does Respona Help in Link Building?
You can manually insert opportunities or use Respona’s built-in search engine. It uses a four-step process for setting up a new campaign. It allows you to manage email communications via Respona & build links for your target pages.
My Favorite feature: Respona automatically locates the appropriate individual for each website, providing their confirmed email and LinkedIn profile.
The Bottom Line: Respona is an effective link-building tool for both external and internal teams. Running outreach initiatives at scale is significantly accelerated by its automated features.
Pricing
The below screenshot gives an overview of the plan offered by Respona.
9) Connectively formerly HARO
How Does Connectively (Formerly HARO) Help with Link Building?
The platform works as a two-sided marketplace for journalists and sources.
Connectively formerly HARO is a service that lets you submit your content to journalists and receive free press, traffic and links.
It offers an easy-to-use platform for submitting your content to media outlets like Forbes, Entrepreneur, Inc., The Huffington Post, Mashable and more.
The platform is the leading resource for finding new sources of traffic, leads and customers.
You can use Connectively as a way to get in front of journalists who write about topics you’re interested in – like entrepreneurship or mobile apps – but be sure to keep it functional by providing them with valuable information they can use.
The Bottom Line: One of the strongest strategies for mass-producing high-authority backlinks is Connectively.
Pricing
The screenshot gives an overview of the plan offered by Connectively.
10) Pitchbox – Best Link Building Tool for Outreach
Pitchbox is a significant influencer outreach and content marketing platform for Publishers, SEO agencies, and Brands.
How Does Pitchbox Help in Link Building?
It is an end-to-end Link Building Productivity Platform. It provides everything you need to stay organized, build more links, and achieve your goals.
After signing up or logging in to their website, you must first create a Project and select the type of campaign you want to run. There are numerous pre-built campaigns, including Blogger Outreach, Advanced Search, Product Reviews, Hot Off the Press, Competitor Backlinks, and Link Removal.
Once you start a campaign, the workflow is built into it to guide you through all the steps. From finding high-quality prospects to grabbing contact information and sending cold outreach emails, you can create personalized fields that make outreach emails personalized and many people can work on a single outreach email.
You can set up an automated email sequence to automatically follow up with people who don’t reply to your first email.
My Favorite feature: Metrics Filters
The Bottom Line: Pitchbox is a link-building tool that combines “powerful features” with “easy-to-use” functionality. Although it is not the most affordable tool available, if you have a sizable outreach staff, I strongly suggest it.
Pricing
For pricing information, check out the company directly through its website.
11) BuzzStream – end-to-end outreach platform
BuzzStream is an end-to-end outreach platform that helps you stay organized and grow your digital PR and link-building results, whether you are a team of one or twenty.
How Does BuzzStream Help in Link Building?
They offer numerous free tools to identify link opportunities, conduct link research, or automate link-building tasks.
They have an email research tool in which you can enter a name, company, and website and this tool will generate Google searches to find their email address.
- You can extract a domain from a URL using their free tool, which takes a list of URLs, extracts the domain, and saves the list as a CSV file so it can later be imported using a CSV importer.
Extract Page Title, Description, and Keywords from URLs.You can enter a list of URLs and this tool will return the title tag, keywords, and description for them.
The Link Building Query Generator helps you automatically create link-building search queries to find link opportunities.
Build outreach lists from blogrolls. Enter a set of URLs, and this tool will find their blogrolls and build an outreach list that includes blogroll members.
My Favorite feature: Custom Fields
The Bottom Line: One of my favourite link-building CRMs is BuzzStream. It may help you keep track of your outreach if you engage in extensive outreach or collaborate with a group of link builders.
Pricing
The screenshot below gives an overview of the plan offered by BuzzStream.
12) Mailshake – scale your link-building outreach
Mailshake simplifies your outreach workflow.
How Does Mailshake Help in Link Building?
It features an email writer with Artificial Intelligence, powered by Intel. You can scale your link-building outreach with mass personalization and automatic follow-ups. It has proven link-building templates to increase your link placement rate. It allows you to personalize emails at scale with powerful mail merge features. You can schedule follow-up emails if a recipient clicks a link or doesn’t reply. You can try their free tool on the website.
My Favorite feature: Intuitive and user-friendly email outreach campaign builder.
The Bottom Line: Mailshake empowers you to build meaningful connections and drive results in your email outreach endeavors.
Pricing
The screenshot below gives an overview of the plans offered by Mailshake.
13) Monitor Backlinks – Monitor backlinks and keywords
It is one of the best monitoring tools for backlinks and keywords. It is a must-have tool for SEOs, marketers, and entrepreneurs.
How does monitoring backlinks Help in Link Building?
You can build excellent links, monitor your brand, and create relationships with Influencers, recover lost links, track keyword rankings over time, reverse engineer competitors’ keyword and backlink strategies, fight negative SEO by efficiently disavowing bad links, and simplify all your backlink data in one place.
It features an easy-to-use dashboard with significant insights, allowing you to view your traffic, backlink changes, and keyword rankings in one place. Manage your keywords with tags and filters to optimize your search results. Get local pack, traffic volume, competition and CPC data. Its unique feature is the Disavow tool, which allows you to easily and quickly filter out bad links and generate a disavow list for submission to Google. You can also save time with useful email reports and alerts.
My Favorite feature: Comprehensive backlink monitoring and tracking capabilities.
The Bottom Line: The backlink monitoring function of Monitor Backlinks is a valuable tool for SEO specialists, marketers, and website owners to track their link-building initiatives, improve search engine rankings, and maintain a solid and healthy backlink profile for long-term online success.
Pricing
The screenshot below gives an overview of the plans offered by Monitor Backlinks.
14) Ninja Outreach – creates influencer marketing campaigns
It creates effective influencer marketing campaigns by filtering through millions of influencers’ insights to find the one that captures the attention of your target audience.
How Does Ninja Outreach Help in Link Building?
You can build backlinks faster with its all-in-one link-building software solution. You can search their websites and blog database, write outreach templates or use premade ones, and track results with built-in CRM.
The main features of its Pro Link Building Software are Competitor link building, expert roundups, broken link building, link roundups, guest post link building, infographic link building, resource page link building, and podcast link building.
My Favorite feature is the email outreach feature.
The Bottom Line: With its all-in-one influencer prospecting, email outreach, and relationship management capabilities, Ninja Outreach empowers marketers, PR professionals, and businesses to effectively connect with influencers and expand their network, driving successful influencer marketing campaigns and establishing valuable partnerships.
Pricing
The screenshot below gives an overview of the plans offered by Ninja Outreach.
15) Google Alerts – Detect content CHANGES
Google Alerts is a free service offered by Google that allows you to detect content changes.
How Does Google Alerts Help in Link Building?
It is a helpful tool for a specific type of link building, namely unlinked mentions. Many websites have written about your brand but have not provided a link. It’s a simple form of link prospecting. You can create an alert for your brand and when someone mentions your website, Google will send an email to you.
If the webpage doesn’t link to your site, you can reach out to the editor asking for a link. Google Alerts allows you to set up alerts for your competitors. You can customize the alerts according to your language, region, and other preferences.
My Favorite feature: Real-time updates and relevant information on topics of interest..
The Bottom Line: Google Alerts’ real-time updates and customizable options make it an invaluable tool for individuals, businesses, and professionals to stay informed, monitor their online presence, and track industry insights and trends with ease and efficiency.
Pricing
It’s free of cost.
16) Check My Links – EXTENSION FOR DESIGNERS AND DEVELOPERS
It is an extension developed for web designers, developers, etc.
How Does Check My Links Help in Link Building?
A link checker crawls through your webpage and looks for broken links. When editing a website or web page with numerous links, this tool helps you quickly check all the links on the page. It highlights the valid ones in green and the broken ones in red.
This way you can copy all bad links to your clipboard with one click. This tool is a browser add-on for Chrome. Just head to the Chrome Store to install it. Once the extension is installed, you can visit the specific webpage and click on the icon to verify all the links.
My Favorite feature: Efficiency in quickly scanning web pages for broken or dead links.
The Bottom Line: “Check My Links” proves to be an essential tool for anyone looking to maintain a healthy and functional website by efficiently managing broken links and enhancing overall website performance.
Pricing
It’s free of cost.
17) cognitiveSEO – monitoring your site’s evolution
CognitiveSEO is a valuable tool for SEO professionals, Digital Marketing Agencies, or brands to increase traffic and monitor their site’s evolution.
How Does CognitiveSEO Help in Link Building?
It’s a comprehensive SEO Software Suite that will uncover all your traffic issues. Its keyword and content optimization tool will boost your rankings, while its on-page website crawler & SEO Audit will help you fix your site. It has backlink analysis, content audit, and rank tracking for every site. One of the unique features of this tool is that you can detect unnatural links for both algorithmic and manual penalties.
My Favorite feature the in-depth and comprehensive backlink analysis.
The Bottom Line: CognitiveSEO’s backlink analysis feature proves to be an invaluable tool for SEO professionals, marketers, and website owners, enabling them to gain a comprehensive understanding of their website’s link profile, refine their backlink strategy, and improve their overall SEO performance.
Pricing
The screenshot below gives an overview of the plans offered by cognitiveSEO.
18) Raven – search engine optimization tool
Raven is a search engine optimization tool for link building, research, and reporting.
How Does Raven Help in Link Building?
Raven has many features that are related to SEO and link building. The features that are specific to link building include:
- Marketing Reports
- Competitor Domain Research
- Backlink Checker
- Link Spy
My Favorite feature: Powerful and intuitive website auditor.
The Bottom Line: By utilizing Raven’s website auditor, users can enhance their website’s SEO performance, improve search engine rankings, and ensure their web pages are optimized for maximum visibility and organic traffic.
Pricing
The screenshot below gives an overview of the plans offered by Raven.
19) Link Prospector – TOOL WITH OUTREACH OPPORTUNITIES
This tool was designed to help link builders and content marketers discover new outreach opportunities, providing their content with the relevant amplification it needs to earn links and shares.
How Does Link Prospector Help in Link Building?
Link Prospector removes the manual searching for resource pages in Google as it has hundreds of pre-made search strings built right into it.
My Favorite feature is advanced and efficient link prospecting capabilities.
The Bottom Line: With Link Prospector’s advanced link prospecting capabilities, users can save time and effort in finding valuable link-building opportunities, thereby enhancing their website’s authority and search engine rankings through effective link-building strategies.
Pricing
The screenshot below gives an overview of the plans offered by Link Prospector.
20) URL Profiler – AUDIT LINKS SWIFTLY
URL Profiler is a strong tool for SEOs to audit links, content, and social data swiftly. It doesn’t have a web application, so you have to download it onto your device.
How Does URL Profiler Help in Link Building?
It offers numerous tools related to content and links, helping you gather data in one place based on a list of URLs you’ve provided.
Once you give the URLs, you can choose the data that you want the URL profiler to extract from those URLs.After that, you will get an Excel file with the results of your audit.
My Favorite feature is the ability to gather and analyze comprehensive data from various sources in a single, easy-to-read report.
The Bottom Line: By utilizing URL Profiler’s advanced data-gathering and analysis capabilities, users can gain a deeper understanding of their website’s SEO performance, identify growth opportunities, and make data-driven decisions to enhance their overall online presence.
Pricing
The screenshot below gives an overview of the plans offered by URL Profiler.
21) NeverBounce – real-time email verification
It provides real-time email verification and cleaning services and offers integration with over 80 different email outreach platforms and CRMs.
Also check our this post: Random Letter Generator – Instantly Create Random Letters
How Does NeverBounce Help in Link Building?
It offers three main solutions:
- Bulk Email List Cleaning: Verify and clean email lists for a perfect send. Upload your existing list and download your new, clean list, thereby eliminating high risks in real-time.
Real-Time Email Verification Tool: You can verify and validate customer emails directly at the point of entry. Add Verify to your lead pages, registration forms, or wherever emails are collected.
- Automated List Cleaning: You can automate your email list cleaning and connect your email provider for automated cleaning, ensuring accurate and up-to-date data around the clock.
My Favorite feature: Powerful and accurate email verification system.
The Bottom Line: By leveraging NeverBounce’s accurate email verification feature, users can enhance their email marketing efforts, boost open and click-through rates, and maintain a favorable sender reputation, ultimately leading to more successful and effective email campaigns.
Pricing
The screenshot below gives an overview of the plans offered by NeverBounce.
Conclusion
It’s a fact that links matter when it comes to promoting your blog and increasing traffic, so it’s essential to choose the right tool for link building.
We have compiled a list of the top tools that will be helpful for link building and SEO in 2025. It’s entirely up to you to choose a specific tool based on your usage and budget.
Uncover more insights:
- AhrefsBot Explained: Should You Block It or Let It Crawl
- How to Choose Best Link Building Platform for Your Agency
- 7 Best Referral Marketing Software: HoT Picks for 2025
Frequently Asked Questions
What are link-building tools?
Link-building tools are those tools that help you build an effective link-building strategy because they allow you to find and acquire the highest-quality backlinks in your niche.
Does link building still work?
Link building remains one of the most effective SEO techniques. Obtaining backlinks will enhance your ranking because high-authority backlinks enable Google to view your site as more authoritative.
Which is the best link-building SEO tool?
Numerous SEO tools consistently rank at the top, such as Ahrefs, Respona, and SEMRush, among others. The best tool for you is the one that meets your requirements and aligns with your SEO budget.
How do you automate link building?
The first step to automating link building is to gather data because some basic automation tools, like ahrefs and Moz, can crawl the web and find backlink data and the best link-building opportunities for you. The above tools will help you create a list of all pages that link to a specific domain or URL. Once you have the list, set up the email outreach campaigns to build links.
