There are so many companies that you may be struggling to grow your clientele in today’s world. Or maybe you’re just wondering how to take your company to the next level. Whatever the reason is for wanting to expand your client list, cold email outreach can help you achieve this!
What is Cold Email Outreach?
Cold email outreach is an effective and budget-friendly outbound sales prospecting technique for generating leads. In this approach, you would build a potential client list and then use a template email to draw upon the vast market. This email should initiate a conversation and kickstart a relationship with prospective customers with whom you had no previous contact.
Once you’ve initiated this relationship, it’s a lot easier to nurture the prospects who respond to your cold emails and convert them into customers over time.
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Does It Really Work?
The short answer is yes.
According to a study done by HubSpot, 33% of cold emails garner a neutral or somewhat positive reaction from consumers. This percentage is incredibly high, especially when compared to telemarketers (another form of cold outbound marketing), who have a 94% extremely negative to somewhat negative reaction.
However, you are not guaranteed results just by sending out emails. Certain things will improve your chances of a positive response.
The Do’s and Don’ts
As mentioned earlier, some general tips and tricks can improve your chances of positive responses to your cold emails.
1. Spark curiosity with a killer subject line, preview text, and opening line for better opening rates
First impressions DO matter.
According to Optinmoster, 47% of email recipients decide whether to open your email or not based on the subject line, and over 69% of email recipients decide whether to mark an email as spam or not based on the subject line. So take your time to experiment and develop some excellent quality and enticing writing, otherwise, your recipient will consider it spam email. One way to give more credibility to your emails and avoid the spam folder is securing your email domain with DMARC.
2. Show them that you know them
Show your prospective client that you’ve taken the time to read their website, blog, or other materials before getting in touch with them. A polite mention of a comment they made on a post would be an excellent way of doing this and will give them confidence that you’re not just trying to push the product down their throat without taking any interest in them.
This kind of personalization can increase your reply rate by 100%.
3. Put yourself in their shoes.
Before you reach out, think about what they’re likely to want from your email. You need to give them a good reason for taking the time and effort to get back in touch with you – if there’s something in your pitch that will grab their attention or make them feel like it would be beneficial for them, go ahead and include it!
4. Write as you talk
Let your company identity and personality shine when you send cold outreach emails. You don’t want to be too robotic or sterile. In fact, the most successful cold email campaigns are written in a conversational tone that sounds like it’s coming from one person.
Avoid clichés, as well as complicated words and phrases – stick to the basics, and you’ll be able to get your message across more effectively with less effort!
But avoid making these mistakes…
1. Playing to the wrong crowd.
When you send an email, it’s essential to know who your audience is. If the company does not fit your niche, don’t bother sending them a B2B cold email. It will just make them annoyed, and they may even block future emails from you if they feel like their time has been wasted. Not to mention you’re wasting your own time.
2. Saying, “just checking in.”
If you are going to send a cold email, make sure it stands out. Saying “just checking in” is not enough of an intro for them to take notice and reply. Your client has probably ignored or deleted many emails like that already, so go for something more creative.
3. Not using email templates.
A lot of people don’t use email templates. It’s essential to have a template for all your outreach emails to be sure that the tone is consistent, and it will make you look more professional.
4. Not focusing on the call-to-action
If you don’t focus on the call-to-action, it can be very confusing what you want a lead to do. If you just send a straight sales email, it’s likely going to come off too sharp. Cut out all the fluff. Take away everything you can that doesn’t add clarity. Figure out what you want the lead to do and only include words that make that most likely.
Cold email outreach does not need to be an overwhelming or taxing task for you, and it could be the difference between growing your clientele or hitting a wall. It may take a bit of experimenting to see what works best for you and your company, but by using our tips and avoiding the common mistakes, you’re bound to see your client list expand!
If you want to scale your cold email outreach but don’t have the time, consider hiring a cold email lead generation agency to scale your efforts. It will be easier for you to improve your chances of seeing high returns on your cold email marketing strategies. This can be very helpful in the early stages of your business. When you are still building a reputation and looking for your first customers.
Cold email outreach is an important element to include in your marketing efforts. The sooner you start using it, the better. What matters most is that you choose the strategy that works best for your business by analyzing what your needs are; then choose the right cold email outreach software to help you get there.
There is no one-size-fits-all strategy when it comes to marketing, and that’s what makes it so interesting! If you don’t have the time to figure these things out yourself. You should have a team of people strategizing with you. This will help you make sure that your business uses the best marketing strategies that it can!
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Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.