Last Updated on 03/11/2025
Link building is a way of getting links from other websites to your own. Links can be placed in various locations on different pages, but they all have one thing in common: they direct people to your website. Because links are a primary factor in how search engines decide which pages are relevant and which aren’t.
Link-building is an essential part of SEO, period.
You can build links to your website by requesting them from other websites (also called backlinks), creating content that’s shareable and valuable, and earning links over time through link-building best practices.
Gaining backlinks to your site requires careful planning and execution.
Here are some ways you can go about it:
Research sites with a good domain rating that you would like to obtain a link from.
If you want to get backlinks from websites with high domain ratings or domain authority sites, you need to create content that’s worth linking to. This could be an infographic, a podcast episode, a video, or a blog post – anything that has the potential to go viral or attract visitors back to your site time and again.
Ensure your content is shareable by adding social media buttons or promoting it across relevant social media platforms.
Start with these 4 Best Strategies
Link building is something every start-up and business should focus on, as it can have a significant impact on your website’s rankings. Links tell Google that other websites want to rank you, which in turn increases your chances of ranking higher.
1. Join SEO/Link Building Communities
The Link Building Community is a place for SEOs to discuss link-building strategies and tactics. The focus is on helping each other with general questions about link building, opportunities for guest posts, or any other aspect related to the process of acquiring links to your site.
The community is a place where you can ask questions, share ideas, or even give feedback on others’ ideas. You can also share your content, and you are welcome to upvote others’ content.
We created the Marketing Lad Slack community as a platform for SEOs to connect and support one another. We want this community to be welcoming to all levels of SEOs and all specialties (local, eCommerce, agency, etc.).
This community does not tolerate any trolling, spamming, or buying of links of any kind. We have over 700 brands already joined, and they discuss everyday link building, guest posting, and more.
2. Guest Posts
Guest posts are a great way of building links. You write an article for another website, and in exchange, they’ll publish your article with a link back to your website.
If you can find a site that has thousands of visitors, it’s an easy way to get rapid growth in traffic as well as build white hat links.
The key is to find websites that have high traffic, good domain ratings, and are relevant to your niche.
Guest blogging is a popular marketing tactic, and when done correctly, it can be a highly effective link-building strategy. Of course, to do it right, you need an experienced content writer on your team, so consider hiring one. Ask the candidates to write a strong cover letter or assign them a brief writing task to assess their skills.
Of course, for your guest posts to have any link-building value, you’ll need to insert links back to your website.
A link from a relevant, authoritative site is a powerful way to improve search rankings. It’s like an endorsement from an expert, which search engines recognize as valuable input that can help rank websites more accurately. These “votes of confidence” help Google and other search engines determine how people perceive your site.
However, not all guest posts are created equal. If they’re not done correctly, they might not be worth the trouble at all.
3. Connectively formerly HARO
Connectively, formerly HARO is a service that connects journalists and bloggers with sources to obtain quotes, stories, and other information. The idea is that it helps journalists get accurate information and it helps sources get publicity.
The platform is an excellent way to get your content published on other websites and build backlinks. It is a service that connects journalists with sources for their articles.
As a start-up owner, you can use Connectively to build links to your website. The process is simple:
Sign up – Create your account.
Search for Relevant Queries
If you have relevant expertise, send the perfect pitch
If the journalist uses your response, they’ll publish your quote in their article and link back to your website.
4. Unlinked Mentions/Link Reclamation
When you search your brand name on Google, what do you see?
If you’re lucky, you’ll find a few mentions of your brand, along with a link to your site. But what about the other 99% of mentions that don’t have a link?
If you’ve ever shared something without linking to the source, other people have likely done the same thing with your content. Finding and securing these links is a great way to get backlinks that are already relevant to your content. This process is a crucial component of link-building services that can significantly enhance your online presence.
In case no one has written about you yet. You can set alerts for your brand name and other related keywords on Google Alerts. Once you receive the alerts, you can proceed to ask for the link mentioned.
Conclusion
A good link-building strategy for startups is based on establishing relationships with bloggers in the startup community who share a similar niche.
Link building is one of the most beneficial activities a startup can undertake to gain legitimacy and authority. It’s also one of the most overlooked but important tasks a startup needs to complete when trying to grow organic traffic, rankings on the SERPs and domain authority.
At Marketing Lad, we have experts who can help you with executing these strategies. Contact us to see how we can support you.
Check also our Case Studies.
