13+ Best SERP Tracking Tools You Can Consider in 2025

What is a SERP Tracking tool?

Keeping track of your keyword rankings is critical to winning at SEO in 2025. With Google’s ever-changing algorithms, you need SERP tracking tools that are accurate, flexible, and loaded with insights. This post shares the best SERP tracking tools in 2025, including new entries and trusted rank trackers, so that you can find the right tool for your strategy.

The SERP tool’s results help you build an SEO strategy to achieve a high rank in the SERPs. 

Each SERP tracking tool differs in its features and how accurately the data is analyzed for different websites. However, at the backend, every rank tracking tool scrapes the search engines to determine the exact position.

In 2025, SERP tracking is no longer just about ranking positions—it’s about understanding your full visibility footprint across mobile, local, and feature-rich results like featured snippets and knowledge panels.

As AI and personalization reshape search, today’s best tools go beyond basics and offer advanced insights, competitor intel, and real-time alerts. Below, we’ve updated the list with the most relevant tools for modern SEOs and marketers.

Here’s a list of the Best 13+ SERP Tracking Tools that you Can Consider :

1. AccuRanker:

As the name suggests, it is one of the world’s fastest and best SERP tools.

Some of the salient features that rank high in the SERPs include:

• It supports a variety of search engines, including Google, Bing, Baidu, Yandex, and YouTube.
• It helps to track data anywhere on both mobile and desktop.
• It allows you to track the progress of your competitors and you can easily add 10 competitors per domain.
• It supports advanced data segmentation to analyze a group of keywords.
• It gives you access to Google and Adobe Analytics, Google Data Studio, Google Search Console, and advanced voice sharing.
• It supports unlimited domains and unlimited users.

Pricing:

Prices are arranged according to the monthly charges, and a 10 % discount is given for an annual payment. For 1000 keywords, $116 is charged a month, and the charges are increased according to the keywords used in a month.

2. Google Rank Check by Marketing Lad

Google Rank Check by Marketing Lad is an intuitive SERP tracking tool that lets you keep tabs on your rankings in bulk. You can analyze top competitors’ positions.

Rank trackers are an essential tool for any SEO professional. They help evaluate, analyze, and evolve marketing and SEO strategies to improve how you rank in the SERPs.

Google Rank Check by Marketing Lad may be thought of as radars that monitor your site’s movement in Google search rankings for various keywords. Some of the salient features include:

• Easy-to-use rank tracker
• Automatic daily updates.
• Email Reports.
• Desktop and mobile tracking and access to a vast number of domains.

Pricing:

There are four different plans based on usage:

• Free
• Starter at $14.99 for 250 Keywords
• Intermediate at $24.99 for 500 Keywords
• Premium at $49.99 for 1000 Keywords

3. SEMrush:

It is a very popular, premium marketing toolkit that includes tools for SEO, content marketing, social media, market research, and online advertising.

Some of the salient features include:

• It helps you to uncover millions of national & local keywords.
• You can analyze any domain’s backlink profile.
• Run technical SEO audits using SEMrush.
• You can track your SERP positions daily.   

Pricing:

They have three different plans based on usage:

• Pro: It is meant for marketing newbies and small in-house teams and costs $ 119.95 monthly.
• Guru: This service costs $229.95 monthly for SMEs, growing agencies, and marketing consultants.
• Business: It is meant for large agencies and enterprises and costs $ 449.95 monthly.

4. Advanced Web Ranking

It is also one of the most accurate SERP tools.

Some of the salient features include:

• Its reliable rank-tracking solution allows you to track your clients’ performance in SERPs with pinpoint accuracy, regardless of their niche, location, or device.
• The AWR Rank Tracker lets you monitor your website’s rankings in more than 4000 search engines, including Yandex, Baidu, DuckDuckGo, etc., and more than 170 countries.
• It gives you customizable tracking and reporting, allowing you to get relevant rankings tailored to your niche, segment data into insightful bits, and build thorough reports that your clients will love.
• It gives you an entire white-label interface and reports. You can erase any trace of AWR from the app’s interface and reports.
• You can track keywords in any language with any unique character.
• AWR is designed for large and complex projects, helping you grow your business and extend your reach. Your AWR subscription accommodates as many user accounts as you need.
• AWR monitors your competitive landscape by bringing extensive details about your rivals and their organic search strategy.

Pricing:

A 10% discount is given for an annual plan, and there are 4 monthly plans:

• Starter: It costs $49 /month and offers 2000 keyword units and Google data integration for the search console and AdWords.
• Pro: It costs $ 99 /month and offers 7000 keyword units and all the starter plan features.
• Agency: It costs $199/month and offers 14500 keyword units and pro plan features.
• Enterprise: It costs $ 49/month and offers 35500 keyword units and data migration assistance. 

5. Serpwatch

It is one of the most advanced Serp tools for agencies and marketers.

Some of the salient features include:

• It comes with a report builder, which saves time by creating automated SEO reports.
• By refreshing the portal, clients are given 24/7 access their client portals to check their project status.
• It offers 100% accurate rank tracking data for every keyword.
• It has a powerful keyword rank tracking filter that you can access on mobile or desktop.
• The keyword research tool allows you to obtain accurate monthly search volume and ranking difficulty index for your keywords, allowing you to identify high-impact and low-effort ones.
• The intelligence hub is a unique feature of Serpwatch that combines all SEO rank variables in one place.
• Serpwatch allows you to integrate with Google Analytics, Google Search Console, and Google Business Profile without unnecessarily hopping between them.

Pricing:

For an annual plan, you get 5 months free and there are three monthly plans.

• Starter: It costs $29/month and offers 7500 keyword checks per month.
• Growth: It costs $59/month and offers 22500 keyword checks per month.
• Premium: It costs $ 199 /month and offers 75000 keyword checks per month.

6. SERPWoo

It is also one of the best rank-tracking software programs, known for deep SERP analysis and reporting.

Some of the salient features include:

• It has a keyword research feature that allows you to make a cross-comparison with your competitors’ keywords.
• It can monitor your brand or your competitor’s brand mentions anywhere online.
• ZORA is SERPWoo’s on-page SEO Analysis Tool. It finds correlating SEO data for each keyword by crawling the top hundred results and analyzing the data.
• It has a daily accurate rank tracking feature that helps you to see your position versus your competitors.
• It has a reporting feature that makes white-labeled SEO and ORM PPT to PDF reports for the clients.
• It has a unique tagging feature that is good for managing online reputations.

Pricing:

It offers four monthly plans.

• Bronze: It costs $ 49.95 and offers 750 tracked keywords.
• Silver: It costs $99.95 and offers 2000 tracked keywords.
• Gold: It costs $ 199.95 and offers 4000 tracked keywords.
• Platinum: It costs $ 299.95 and offers 8000 tracked keywords.

7. SEO.AI

SEO.AI is a newer player in the SEO tools space, but it’s quickly gaining traction for integrating real-time SERP data with AI-driven recommendations.

Key features:

• AI-powered SERP tracking with keyword movement explanations
• Google Search Console and Analytics integration
• AI content grading based on competitors in SERPs
• Supports desktop, mobile, and local SERP tracking
• Real-time anomaly detection in ranking changes

Pricing: The pricing starts from Basic $49 a month, Plus $149 a month, and Enterprise at $399 a month.

8. SCRAPE-IT.CLOUD’S SERP API

SERP API by Scrape-It.Cloud is a robust and reliable solution for scraping results from real-time search engines. This tool provides accurate and up-to-date search results data to meet various needs, from SEO tracking to market analysis. It stands out for its seamless integration capability, allowing developers and businesses to fetch and utilize SERP data efficiently within their applications or digital platforms.

Some of the salient features include:

• Google SERP snapshots: Capture HTML copies of search engine results for comprehensive analysis and monitoring.
• With SERP API, you’re not limited to tracking rankings. The tool allows you to explore search results, images, maps, shopping, and more.

Pricing:

• Individual: $29/mo for 10,000 requests, ideal for personal projects or small-scale applications.
• Startup: $49/mo for 40,000 requests, designed for growing businesses and startups needing more data.
• Business: $99/mo for 200,000 requests, suited for companies with extensive data needs.
• Enterprise: $249/mo for 600,000 requests, the ultimate solution for large enterprises requiring massive data volumes.

Additionally, Scrape-It.Cloud offers a 30-day free trial, allowing users to experience the full range of features and capabilities before committing to a plan.

9. SEOmonitor

It is one of the best platforms designed for SEO agencies.

Some of the salient features include:

• Its rank tracker allows various reporting levels, from keyword to keyword group level, on desktop and mobile every 24 hours with a 99.9% SLA.
• All SERP features are detected and tracked daily with global, country, regional, or city-level localization.
• It has an automatic keyword research feature that allows the automatic labeling of unique keywords and automatic grouping.
• SEOmonitor offers reporting features, automatic insights, client management, health tracking, and cost management.

Pricing:

They have a pricing calculator on their website based on the tracked keywords and tracked websites. For a minimum of 4000 keywords and one website, the cost is $ 217 per month and the prices vary based on keywords and the number of websites.

10. Ahrefs

Ahrefs is also one of the reliable rank-tracking tools.

Some of the salient features include:

• It has a project dashboard that gives you a high-level view of all the projects and tracks their progress.
• Its site explorer gives you an in-depth look at any website or URL’s organic search traffic and backlink profile.
• With its keyword explorer, you can discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.
• The site audit feature lets you check the website’s on-page SEO performance.
• The rank tracker lets you monitor your rankings over time and chart your performance against competitors.

Pricing:

If you pay annually, you will get 2 months free. There are four monthly plans.

• Lite: It starts at $99.
• Standard: It starts at $199 and is meant for SEO professionals and in-house marketers.
• Advanced: It starts at $399 and gives your business scalable, indispensable tools and more data allowance.
• Enterprise: It starts at $999 and is best for big agencies and enterprises.

11. Google Search Console

It is a free SEO tool from Google that allows users to get data straight from the source.

Some of the salient features include:

• It offers keyword analysis through search queries.
• Its performance report will give you total clicks, impressions, average CTR, and average position.
• It has a page average positioning feature in search results that helps you see where each page of your site ranks for specific keywords.
• You can submit pages for indexing using the URL inspection tool within Google Search Console.
• The link report provided by Google Search Console gives information regarding the sites linked to your site and the pages with the most links.
• You will receive email alerts when Google identifies issues on your site, and you can fix your site accordingly.
• You can submit sitemaps and individual URLs for crawling and review your index coverage to make sure that Google has the latest view of your site.

Pricing: It’s free of cost.

12. Serpstat

It’s an all-in-one SEO platform with many tools for working on your projects.

Some of the salient features include:

• The keyword research tool helps collect semantics for a website with indicators like volume, popularity, competition, and keyword difficulty.
• The keyword trends tool helps obtain a trending search query list.
• You can do a batch analysis of up to 100,000 keywords and a list of domains using 18 metrics.
• The rank tracking tool allows you to check a domain’s global, local, organic, and paid search results and those of its competitors.
• The competitor analysis tool helps to find online competitors and analyze their most popular pages, the keywords they use for promoting, etc.
• The backlink analysis tool examines backlinks, anchors, and link donors to identify malicious links. It tracks all changes in your domain’s link profile and competitors’ sites.
• The site audit tool helps audit any site for technical issues affecting optimization and site visibility.
• The page audit tool helps to determine the errors of the analyzed page within a few minutes and get recommendations for correcting them. You can explore any competitor page and compare it with your site for optimization.

Pricing:

They have four monthly plans.

• Lite: It costs $69 and allows 4000 keyword searches per day.
• Standard: It costs $149 and allows 5000 keyword searches per day.
• Advanced: It costs $299 and allows 8000 keyword searches per day.
• Enterprise: It costs $499 and allows 12000 keyword searches per day.

13. RankRanger

RankRanger is an all-in-one professional SEO tool.

Some of the salient features include:

• They have a personalized SEO dashboard in which you can customize all the essential rank data.
• The rank tracker lets you keep tabs on your rankings across all the keywords within any market on any search engine and for any location you want. You can track ranks on both mobile and desktop.
• It offers a complete rank-tracking solution for local SEO.
• It has a robust link management system that keeps all your link data under one roof with its management tools.
• It offers top-performing landing pages, social engagement,on-page keyword optimization audits, and advanced, tailor-made solutions for enterprise SEO agencies.

Pricing:

There are four monthly plans.

• Lite: It costs $79 and offers 500 keyword tracking daily.
• Standard: It costs $149 and offers 1000 keyword tracking daily.
• Pro: It costs $699 and offers 5000+ keyword tracking daily.
• Premium: It costs $ 2700 and offers 25000 + keyword tracking daily.

14. Sitechecker

Sitechecker is a multifunctional SEO platform for auditing and monitoring websites. Its keyword rank tracker is one tool that allows you to monitor a website’s position in search engines constantly.

Some of the salient features include:

• Track positions on Google, Bing, Yahoo and Yandex.
• Track positions on mobile and desktop devices in any country or city.
• Easy to set up filtering and sorting of keywords.
• Comparison keyword positions for any selected dates.
• Individual SERP analysis for any keyword.
• Adding notes when keyword positions change. When your keyword ranking changes, you can add notes to understand what the change was due to.
• Export data to CSV or PDF, with the ability to add your company logo.
• Get daily and weekly email reports.

Pricing:

Sitechecker offers you 4 monthly plans:

• Basic: For startup founders, small business owners, bloggers and freelancers. It costs $23 / month.
• Standard: For in-house professionals and small agencies. It costs $39 / month.
• Premium: For dedicated SEO teams and mid-size agencies. It costs $79 / month.
• Enterprise: For big agencies and enterprises. It costs $319 / month.

Tool Name	Keyword Limit (Base Plan)	Mobile Tracking	Local Tracking	GSC Integration	AI Features

AccuRanker

1000

✅

✅

✅

❌

Semrush

N/A

✅

✅

✅

❌

Serpwatch

7500 checks/month

✅

✅

✅

⚠️ (basic)

SEO.AI

Custom

✅

✅

✅

✅

Conclusion

We have provided an outline of the best SERP tracking tools so that you can clearly understand which tool to select based on its features and pricing.

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