11 SERP Tracking Tools You Can Consider in 2023

SERP Tracking Tools in 2022

What is a SERP Tracking tool?

A SERP tracking tool analyzes the data that appears on a search results page for a particular keyword or a particular search query given in the search engine bar. It is important to use a SERP tracking tool because it helps you to monitor your website’s performance in the search results and it also helps you to track the progress of your competitor as well. The results from a SERP tool help you to build an SEO strategy to get a high rank in the SERPs. 

Each SERP tracking tool is different based on the features of the tool and how accurately the data is analyzed for different websites.

Here’s a list of the Top 11 SERP Tracking Tools That you Can Consider In 2023 :



As the name suggests it is one of the fastest and most accurate SERP trackers in the world.

Some of the salient features include:

  • It supports a variety of search engines including Google, Bing, Baidu, Yandex, and YouTube.
  • It helps to track data anywhere on both mobile and desktop.
  • It allows you to track the progress of your competitors and you can easily add 10 competitors per domain.
  • It supports advanced data segmentation to analyze a group of keywords.
  • It gives you access to Google and Adobe Analytics, Google Data Studio, Google Search Console, and advanced share of voice.
  • It supports unlimited domains and unlimited users.


Prices are arranged as per the monthly charges and for an annual payment, a 10 % discount is given. For 1000 keywords, $ 116 is charged a month, and the charges are increased as per the keywords in a month.



It is a very popular and premium all-in-one marketing toolkit with tools for SEO, content marketing, social media, market research, and online advertising.

Some of the salient features include:

  • It helps you to uncover millions of national & local keywords.
  • You can analyze any domain’s backlink profile.
  • Run technical SEO audits using SEMrush.
  • You can track your SERP positions daily.   


They have three different plans based on usage:

  • Pro: It is meant for marketing newbies and small in-house teams and costs $ 119.95 per month.
  • Guru: It is meant for SMEs, growing agencies, and marketing consultants and costs $ 229.95 per month.
  • Business: It is meant for large agencies and enterprises and costs $ 449.95 per month.



It is one of the most accurate cost-effective SERP rank trackers, which pretty much everything you see can be configured. Some of the salient features include:

  • Rankings are updated daily on Google, Youtube, Bing, and DuckDuckGo (desktop and mobile).
  • It offers advanced filtering to quickly segment keywords within striking distance or monitor the most valuable parts of your website separately.
  • You can configure which data will be displayed beside the organic rank from Google Analytics, Search Console, or competitors.
  • Nightwatch lets you create graphs from all integrated data.
  • It allows you to track up to 5 competitors for free.
  • It has beautiful Whitelabel drag-and-drop reports which can be automatically sent.
  • You can quickly see how much traffic you should get in a segment with the Click potential metric.
  • With a new way of scraping location data, you can precisely track 107,296 locations worldwide

For the annual plan, you get an 18 % discount at the lowest plan, and it increases
with more keywords.
For 250 keywords, $ 39 is charged a month, and the charges are increased per the
keywords in a month.

Advanced Web Ranking:

Advanced Web Ranking

It is also one of the most accurate SERP tracking tools that you can consider in 2023.

Some of the salient features include:

  • Its reliable rank tracking solution allows you to track your clients’ performance in SERPs with pinpoint accuracy, regardless of their niche, location, or device.
  • The AWR Rank tracker lets you monitor your website rankings in over 4000 search engines like Yandex, Baidu, DuckDuckGo, etc, and more than 170 countries.
  • It gives you customizable tracking and reporting by which you can get relevant rankings tailored to your niche, segment data into insightful bits, and build thorough reports that your clients will love.
  • It gives you a full white label interface and reports, you can erase any trace of AWR from the app’s interface and reports, and use your company logo instead.
  • You can track keywords in any language with any type of special character.
  • It helps you to grow your business and extend your reach as AWR is designed for large and complex projects. Your AWR subscription accommodates as many users account as you need.
  • AWR monitors the competitive landscape for you by bringing extensive details about your rivals and their organic search strategy.


A 10% discount is given for an annual plan and there are 4 monthly plans:

  • Starter: It costs $49 /month and offers 2000 keyword units and Google data integration for search console and AdWords.
  • Pro: It costs $ 99 /month and offers 7000 keyword units and all the starter plan features.
  • Agency: It costs $199/month and offers 14500 keyword units together with pro plan features.
  • Enterprise: It costs $ 49/month and offers 35500 keyword units and data migration assistance. 



It is one of the most advanced rank trackers for agencies and marketers.

Some of the salient features include:

  • It comes with a report builder which saves time by creating automated SEO reports.
  • Clients are given 24/7 access to client portals so that they can check their project status by just refreshing the portal.
  • It offers 100% accurate rank tracking data for every keyword.
  • It has a powerful keyword rank tracking filter that you can access on mobile or desktop.
  • The keyword research tool allows you to get accurate monthly search volume, and ranking difficulty index for your keywords so that you can grab the high-impact and low-effort ones.
  • The intelligence hub is a unique feature of Serpwatch that combines all SEO rank variables in one place.
  • Serpwatch allows you to integrate with Google Analytics, Google Search Console, and Google business profile without unnecessarily hopping between them.


For an annual plan, you get 5 months free and there are three monthly plans.

  • Starter: It costs $29/month and offers 7500 keyword checks per month.
  • Growth: It costs $59/month and offers 22500 keyword checks per month.
  • Premium: It costs $ 199 /month and offers 75000 keyword checks per month.



It is also one of the best rank tracking software and is known for its deep SERP tracker analysis and reporting.

Some of the salient features include:

  • It has a keyword research feature that allows you to make a cross-comparison with your competitor’s keywords.
  • It can monitor your or your competitor’s brand mentions anywhere on the internet.
  • ZORA is SERPWoo’s on-page SEO Analysis Tool which finds correlating SEO data for each keyword by crawling the top hundred results and then analyzing the data.
  • It has a daily accurate rank tracking feature that helps you to see your position versus your competitors.
  • It has a reporting feature that makes white-labeled SEO and ORM PPT to PDF reports to the clients.
  • It has a unique tagging feature which is good for online reputation management.


It offers four monthly plans.

  • Bronze: It costs $ 49.95 and offers 750 tracked keywords.
  • Silver: It costs $99.95 and offers 2000 tracked keywords.
  • Gold: It costs $ 199.95 and offers 4000 tracked keywords.
  • Platinum: It costs $ 299.95 and offers 8000 tracked keywords.



It is one of the best platforms designed for SEO agencies.

Some of the salient features include:

  • Its rank tracker allows various levels of reporting, from keyword level to keyword group level, and on desktop and mobile every 24 hours with 99.9% SLA.
  • All SERP features are detected and tracked daily with global, country, regional, or city level localization.
  • It has an automatic keyword research feature that allows automatic labelling of special keywords and automatic grouping.
  • SEOmonitor offers reporting features, automatic insights, client management, client health tracking, and cost management.


They have a pricing calculator on their website based on the tracked keywords and tracked websites. For a minimum of 4000 keywords and one website, the cost is $ 217 per month and the prices vary based on keywords and the number of websites.



Ahrefs is also one of the reliable rank tracking tools.

Some of the salient features include:

  • It has a project dashboard that gives you a high-level view of all the projects and tracks their progress.
  • Its site explorer gives you an in-depth look at the organic search traffic and backlink profile of any website or URL.
  • With its keyword explorer, you can discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.
  • The site audit feature lets you check the website’s on-page SEO performance.
  • The rank tracker lets you monitor your rankings over time and chart your performance against your competitors.


If you pay annually, you will get 2 months free. There are four monthly plans.

  • Lite: It starts at $99 and is meant for small businesses and hobby projects.
  • Standard: It starts at $199 and is meant for SEO professionals and in-house marketers.
  • Advanced: It starts at $399 and gives your business scales the indispensable tools and more data allowance.
  • Enterprise: It starts at $999 and is best for big agencies and enterprises.

Google Search Console:

Google Search Console

It is a free SEO tool from Google so you will be getting the data straight from the source.

Some of the salient features include:

  • It offers keyword analysis through search queries.
  • The performance report that it offers will give you total clicks, total impressions, average CTR, and average position.
  • It has a page average positioning feature in search results which helps to see where each page of your site ranks for specific keywords.
  • You can submit pages for indexing using the URL inspection tool within Google Search Console.
  • The link report provided by Google Search Console gives the information regarding the sites that have linked to your site and the pages of your site which have the most links.
  • You will receive email alerts when Google identifies issues on your site and you can fix your site accordingly.
  • You can submit sitemaps and individual URLs for crawling and review your index coverage to make sure that Google has the latest view of your site.

Pricing: It’s free of cost.



It’s an all-in-one SEO platform with many tools for working on your projects.

Some of the salient features include:

  • The keyword research tool helps in collecting semantics for a website with indicators like volume, popularity, competition, and keyword difficulty.
  • The keyword trends tool is useful for obtaining a list of trending search queries.
  • You can do a batch analysis of up to 100,000 keywords and a list of domains using 18 metrics.
  • The rank tracking tool allows you to check global, local organic, and paid search results of a domain and its competitors.
  • The competitor analysis tool helps to find online competitors and analyze their most popular pages, the keywords which they are using for promoting, etc
  • The backlink analysis tool examines backlinks, anchors, and link donors to identify malicious links, and tracks all changes in the link profile of your domain and the sites of your competitors.
  • The site audit tool helps to audit any site for technical issues that affect the optimization and site visibility.
  • The page audit tool helps to determine the errors of the analyzed page within a few minutes and get recommendations for correcting them. You can analyze any page of a competitor and compare it with your site for optimization level.


They have four monthly plans.

  • Lite: It costs $69 and allows 4000 keyword searches per day.
  • Standard: It costs $149 and allows 5000 keyword searches per day.
  • Advanced: It costs $299 and allows 8000 keyword searches per day.
  • Enterprise: It costs $499 and allows 12000 keyword searches per day.



RankRanger is an all-in-one professional SEO tool.

Some of the salient features include:

  • They have a personalized SEO dashboard in which you can customize all the essential rank data.
  • The rank tracker allows you to keep tabs on all of your rankings across all the keywords within any market on any search engine and for any location you want. You can track ranks on both mobile and desktop.
  • It offers a complete rank tracking solution for local SEO.
  • It has a robust link management system that keeps all your link data under one roof with its management tools.
  • It offers top-performing landing pages, social engagement,on-page keyword optimization audits, and advanced, tailor-made solutions for enterprise SEO agencies.


There are four monthly plans.

  • Lite: It costs $79 and offers 500 keyword tracking daily.
  • Standard: It costs $149 and offers 1000 keyword tracking daily.
  • Pro: It costs $699 and offers 5000+ keyword tracking daily.
  • Premium: It costs $ 2700 and offers 25000 + keyword tracking daily.


We have given an outline of the top ten best SERP tracking tools in order to give a clear understanding of which tool you want to select based on the features and pricing. Accuranker is listed at the top because of its unique features but you consider anyone from the rest of the nine SERP tracking tools based on your budget and purpose.

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