Are you an online marketer looking to improve your SEO and search engine rankings? A robust SEO is unarguably the major driver of site traffic in digital marketing.
Your business needs excellent SEO practices to have the desired visibility in the eyes of your target audience. Improving SEO need not be a complicated process. There is no need to revamp your website or spend a fortune to make a big difference with your SEO.
Here are some tried and tested techniques to boost your SEO simply by making small changes.
1. Publish Impactful and Relevant Content
High-quality, impactful, and relevant content is what drives your search engine rankings, and there is no way you can compromise the quality of what you publish.
In SEO marketing, powerful content tailored to your intended audience can improve site traffic and strengthen your brand image. It is important to fine-tune the content you publish to attract your desired user base.
Hiring freelance content creators who are experts in their respective fields is a good way of ensuring a regular flow of high-quality content.
Identify the major keywords and key phrases to target for each page of your website. Think from the audience’s point of view when identifying keywords.
Follow a keyword research checklist to know how you can find the right keywords for your business.
b. Multiple Keyword Phrases
In SEO marketing, it is not easy to achieve high search engine rankings for multiple keyword phrases unless they are similar.
While it is possible for a single page to rank for very similar keyword phrases, this won’t be possible in the case of keyword phrases that are quite different from each other.
You may have to make separate web pages for distinct keyword phrases. Also, you might consider these tips if you are looking to do SEO for a multilingual website.
You may have to make separate web pages for distinct keyword phrases.
c. Keyword Placement
Keyword placement is of great importance when it comes to SEO optimization.
Using part or the entire keyword phrase in the page URL, title, headings, and subheadings is recommended. The placement should be natural and user-friendly and shouldn’t come across as “keyword stuffing.”
The keywords also need to be repeated multiple times in the content section for higher visibility.
2. Update your Content at Regular Intervals
Relevant and authoritative content is the key that drives site traffic.
One of the most obvious indicators of a site’s relevancy is the frequency at which the content is updated. Sites that regularly update their content are more likely to rank higher in SEO searches.
Audit and update your content regularly, maybe two or three times a year. Regularly posting new content on your blogs is also a good way of maintaining its relevance.
Short posts are fine as long as they are rich with keyword phrases.
Your blog posts can be interlinked with your web pages to provide your readers with additional information about a certain topic.
Each page of your website contains metadata that enriches the content and makes it easier to find and use.
As a business owner, you should take steps to review and update metadata periodically as your site changes over time.
a. Title Metadata
Title metadata is the most important metadata on your page and is responsible for the page titles that are displayed at the top of a browser window.
b. Description Metadata
This is the textual description of the page that is used in the browser search return.
An appealing and concise description of your page can encourage people to click and enter your site.
c. Keyword Metadata
A variety of keyword phrases can be used in your keyword metadata.
4. Make your Site Mobile-friendly
In the modern age, most people access the internet from their mobile devices. So it is pertinent to make your website mobile-friendly if you want to reach a wide audience.
With billions of mobile users worldwide, most online searches occur on mobile devices. If your website is not mobile-friendly, you stand to lose significant views.
It is also likely to affect your search engine rankings.
5. Optimal Website Speed
Your website speed has a major impact on how many people you can reach. This can drastically affect the conversion rate if your website is slow to load.
High-speed websites load quickly and are more user-friendly. If your website takes time to load, people might leave before it is completely loaded.
You can hire fullstack developers to check your website for the following issues:
- Slow server response time
- Too small font size
- Images aren’t optimized
- Too many resources
- Too many redirects
- Visible content isn’t prioritized
- Not SERP friendly
- Too many plugins
6. Have an Active Social Media Presence
It is imperative for businesses to build and maintain an active social media presence to stay relevant in the current SEO marketing scene. Ensure that your business profiles are up and running on different social media sites, such as Instagram, Facebook, Twitter, and LinkedIn.
Being active on various social media platforms and posting consistently is important for establishing authority and boosting your company’s SEO score. Brands that are active on social media are also more likely to have increased brand engagement, which is vital for effective business communication. They also get more marketing and sales opportunities, making social media an essential tool for businesses.
Your business can gain more visibility simply by frequently posting on social media and engaging with the audience. Additionally, you can use AI Dubbing software to generate more localized content for reaching a wider audience
7. Work with Professionals
SEO marketing is a highly competitive field, with multiple players vying for a slice of the market pie. While it is possible to successfully optimize your SEO with the help of an in-house team, getting professional help for elevating your SEO is a great idea.
Professional agencies are well-versed in the nitty-gritty of SEO optimization and can add immense value to your brand’s SEO strategy.
By delegating your optimization to SEO professionals, you get more time and effort to invest in other marketing and non-marketing strategies for your venture.
There are many ways to improve your SEO, and many of these don’t even call for any major changes, they are just a matter of basic project management. Simply by making a few small but smart changes, you can easily improve the SEO performance of your website.
You can hire an in-house team for this purpose or work with a professional SEO marketing agency to elevate your digital marketing game and reach new heights.
Working with professionals gives you the advantage of leveraging their experience and expertise, something that an in-house team might not be able to offer.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.