Who doesn’t want to be at the top of the world’s most popular search engine?
Whether you operate a website or a business, you understand how important it is to have a strong online presence. One of the most important methods to accomplish this is to rank high on search engine results pages (SERPs), particularly on Google, the world’s largest search engine.
For anyone trying to increase organic traffic, Google is the ultimate force. It explores the web to determine which sites are the most useful and relevant to their readers for almost any topic. We rely on Google’s results, not merely trust them.
Every day, people use Google to do over 3.5 billion searches. Even more exciting, 75% of them do not scroll past the first page of search results. As they want fast answers. To reach the majority of readers, you must rank on Google’s first page but ranking high is still one of the biggest challenges. The difficulties do not end after you reach the first page.
With the introduction of new SERP elements such as highlighted snippets, knowledge panels, local map packs, and carousels, Google’s front page is getting significantly more complex (and competitive).
Yet that doesn’t mean you should give up. It’s just a matter of studying the SERPs and picking the technique that provides you with the highest chance of success.
Why the first page of Google is important
Google searches are increasing every day. Searchers will search for solutions to their questions. If you’re on a search engine and need an answer to a query, you’re probably going to Google.
The first page of Google is essential since it serves as the entry point for new clients. The more easily your prospective clients can locate you, the better.
Yet, this does not imply that when someone searches for anything, they just look at one page. 50% of online visitors who perform a million searches click on another website from the results page.
The first page of Google receives at least 71% of online traffic (some sources indicate up to 92%), whereas the second page receives just 6% of website hits. This sharp drop in online traffic demonstrates how essential Google’s top page is.
In this post, we will look at various tactics that anyone may apply to significantly boost their chances of achieving the top rank.
How to Rank Higher on Google
1. Use Relevant Keywords
Choose the search terms for which you want Google to display your website’s pages first in its results. They are referred to as keywords, which can be either single words or phrases. In order to prevent the pages on your website from competing with one another, each page should focus on a distinct set of keywords.
The best keywords for your company are ones that are being used by your potential clients to find the goods and services they require. Use tools like Google’s Keyword Planner or KeywordTool.io to find relevant keywords with a respectable volume of searches but low competition.
You may always move on to more competitive keywords that will bring you more traffic once your website has gained some authority and you are ranking for a number of simpler keywords. The best technique to rank on Google’s first page is to have a solid keyword strategy and use competitive keywords.
2. Improve On-Page SEO
On-page SEO is one of the quickest ways to improve your Google rankings. This is because you can enhance your page in around two minutes. And you’ll see an increase in ranks within a few days.
It refers to all the aspects of the website pages that you may improve, such as headlines, page names, and graphics.
These are some quick techniques to raise your on-page SEO:
To do this, add structured data to your site as a whole. Google will be able to understand your material more clearly with this method. Make an effort to produce long-form material (aim for at least 1,800 words).
Extra-long titles will not only turn off your readers since it will be tough for them to acquire all of the information at a glance, but they will also reduce the SEO effect of your keywords.
Keep your titles between 135 and 159 characters long to adequately meet the SERP length. SEO plugins can assist you in identifying titles with an excessive number of characters.
Titles and meta descriptions are essential for showcasing the importance of your content in the SERP, despite the fact that they have no direct bearing on where your website ranks.
So, if done properly, they could increase your click-through rate and subsequently your traffic. Hence, be sure to create distinctive titles with a clear and appealing description that includes a target keyword.
Also, you should be aware that if you do not write your own original and vivid meta descriptions with target keywords for your sites, Google will auto-generate them.
3. Build High-Quality Backlinks
Backlinks are a key ranking element for Google. One of the most difficult aspects of SEO is creating high-quality backlinks.
This is because you have no complete control over it. You must first build something worthy of getting backlinks, then persuade others to connect to you.
Promoting the sharing of your information on social media should be one of your main goals. And you can only expect visitors to do so if you consistently provide high-quality material.
Backlinks not only demonstrate that consumers find your material beneficial, but they also demonstrate to others that you are educated about your field.
Furthermore, the more individuals who link to your material, the more Google understands that your information is reputable and shareable.
Here are some strategies for creating high-quality backlinks:
- Posting as a guest on well-known websites in your area. Even if your article or bio doesn’t earn a followed link, the extra exposure you gain makes it valuable.
- Making long-lasting content that other bloggers and journalists will want to connect to
- Identifying broken links on industry websites and requesting that they be replaced with connections to your site.
Increasing the number of high-quality backlinks to your website is an important approach for enhancing its search engine rating. It requires time and work, and there are no shortcuts or fast cures.
4. Match Search Intent
Search intent is one of the most significant ranking elements for Google when it comes to internet search, although it’s sometimes disregarded. You may produce pertinent, worthwhile content that uses your selected term by understanding the motivation behind some search inquiries.
Google’s first priority is to meet users’ search intentions. The suitability of your website for a certain keyword may now be determined by Google. In other words, Google takes into account how users engage with your website. And if users typically find what they’re looking for on your website, you may expect your ranks to improve.
The goal is to ensure that your page delivers a searcher Precisely what they’re looking for. Informational, commercial, navigational, and transactional search intents are some of the most prevalent types.
- Informational: a search for knowledge
- Commercial: a lookup of information (such as reviews) to help in purchasing.
- Navigational: a search for a particular website
- Transactional: a search to make a purchase
Your page must be an excellent match for what someone is searching for if you want to raise your Google ranking.
5. Reduce Your Bounce Rate
The next step is to decrease your site’s bounce rate. Your website’s search rankings will suffer if users quickly leave a page they were viewing on your site to return to the search results page.
Google interprets this as a sign that visitors to your website aren’t impressed. A website’s search engine ranking may suffer as a result of a high bounce rate since it shows that visitors are not engaging with or finding the information relevant.
There are various factors that might cause visitors to leave your website. Some of them are listed below:
- Using a link outside of the website (or a link that returns a 404 error).
- Switching tabs and leaving the page inactive
- Changing the address bar to point to a new URL
- Attempting to return to the search results
Hence, lowering bounce rates is a crucial tactic to raise a website’s search engine position, increasing its potential to rank first on Google.
A GREAT way of lowering bounce rates is to match your content to search intent. You may lower your site’s bounce rate by doing a few simple things in addition to using Search Intent. Five Ways to Reduce Bounce Rate:
- Mobile-friendly optimization
- Information graphics
- Reducing the length of your text
- Cleaning up the website
- Including testimonials
Your website’s chances of ranking better on Google can be increased by lowering its bounce rate. It’s essential to keep in mind that decreasing bounce rates is simply one of several methods for raising search engine rankings.
6. Make Sure Your Website is Mobile-Friendly
Your website needs to adapt to every device or screen size. Only if your website is responsive and works properly on mobile devices will Google keep you on the front page. This will improve the accessibility of your page and its indexing optimization, increasing your chances of landing that desired position at the top of the page.
The top websites can function on any size screen while adapting because they are responsive. If you don’t have a responsive website, you may still change your site to provide mobile users with the best possible experience.
Here are some tips to make your website mobile-friendly:
- Select a responsive design
- Avoid annoying pop-ups
- Improve your mobile pages.
- Utilize oversized fonts
- Maintain a simple aesthetic
- Use the meta tag viewport
- Employ media inquiries
- Regularly check your web pages on various platforms and screen sizes.
Also, you can verify if your website is mobile-friendly and obtain suggestions on how to make it better using tools like Google’s Mobile-Friendly Test.
7. Boost your Click-Through Rate
The ratio of impressions to clicks is known as the click-through rate. A high click-through rate is beneficial since it indicates that your ad text is engaging to your target audience.
The greater your organic CTR, the better you’ll normally rank. This is because a high CTR notifies Google that your page is what searchers are seeking. They’ll also enhance your page’s ranks, making it simpler for users to locate.
Concentrate on your metadata, such as the Link and the metadata description that displays below the search result, to increase your click-through rate. Although it may seem unimportant, if this information appears trustworthy and useful, your click-through rate will increase, which will in turn help your rating.
Here are a few easy ideas to increase clicks:
- Use emotive title tags.
- Employ simple, informative URLs
- Rich Snippets
- Attractive Meta Descriptions
Remember that CTR is only one of many variables that Google takes into account when ranking sites, so you should concentrate on producing high-quality content that caters to the demands of your audience.
8. Track and Monitor Your Results
The process of search engine optimization (SEO) is ongoing, so it’s important to keep an eye on your results to spot potential improvement areas and evaluate your success. Rankings are wonderful and all that. Yet, organic traffic is the best indicator of the success of SEO marketing.
Following are some essential actions you should do to track and manage your SEO success:
- Set Goals: Establish your SEO objectives and targets. Your goals should be detailed, quantifiable, realistic, relevant, and time-bound since they will direct your SEO efforts.
- Utilize Analytics Program: You may monitor the effectiveness of your website with the aid of Google Analytics, a strong tool. It gives you useful information on the traffic to your website, user behavior, demographics, and other things.
- Track Your Rankings: To keep track of your search engine ranks, use a trustworthy rank-tracking tool. This will enable you to monitor your development over time and pinpoint your areas for growth.
SEO takes time, and if you don’t monitor your progress, you won’t know where to make adjustments or whether it’s worth the effort.
The exposure and traffic of your website can be significantly impacted by landing on Google’s first page of search results.
Using these strategies, you can rank on the first page of Google search results! If you’re not on the first page, you’re not on any page at all.
Maintaining and enhancing your website’s rating requires consistency, patience, and adapting to changing search algorithms. With dedication and drive, your website may reach the top of Google and enjoy the benefits of greater exposure and traffic.