Marketing Power: Pixis Secures $85M with AI-Driven Platform

Marketing Power: Pixis Secures $85M with AI-Driven Platform

Pixis, a full-stack marketing platform driven by AI, has announced that it raised $85 million in a Series C1 funding round. 

The funding was led by Touring Capital and included participation from Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures. 

This latest investment brings Pixis total funding to $209 million. Also, funding comes at a time when AI’s potential to enhance in-house advertising efforts has attracted interest from marketers.

Pixis reported having crossed the $50 million annual recurring revenue milestone in the current quarter. Moreover, customer base includes over 200 brands such as DHL, Joe & The Juice, Sears, and Swiggy. 

The company experienced remarkable growth, with a 140% year-over-year increase in 2023, and it anticipates achieving profitability in Q4.

Pixis co-founder and CEO Shubham Mishra explained, “We’ve observed a palpable shift in organizational priorities post-pandemic.” 

Maximising profitability and maintaining sustainable growth are given more importance.

You can read Pixis Case Study here!

Pixis, founded by Shubham Mishra, Hari Valiyath, and Vrushali Prasade, began as a research project on generative AI for creating art and modeling assets for games. 

Recognizing the growing market for AI in marketing, they pivoted and developed a prototype to generate marketing assets. 

This led to the creation of a full-stack marketing platform for generating assets, targeting customers dynamically, and monitoring campaign performance in real-time, known as Pixis.

Pixis’ platform comprises three core pillars: Targeting, creative content generation, and performance optimization. 

It employs AI to identify and convert audiences, generates assets including texts, images, and emails, and offers budget pacing tools.

Each brand working with Pixis benefits from “customized learnings” trained on the brand’s unique marketing data and objectives. 

Pixis is committed to AI-driven advancements and recently introduced Pixis Analyze, a chatbot tool for campaign-related questions and AI actions. 

The company’s broader project, Creative Studio, serves as an editing suite for fine-tuning media generated by its AI models.

The funding from the latest round will support Pixis’ research and development, expand its infrastructure to reach more publishers.

In the near term, Pixis plans to expand its team, with a focus on sales and business development teams in North America and Latin America.

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