Last Updated on 01/08/2025
Many SEO freelancers face challenges in sales because they struggle to craft compelling proposals for their prospects during the sales process. At Marketing Lad, we have created an SEO service template for SEO freelancers to help them gain more clients.
Here is the template!
Brand Name
Month Date, Year
Overview
Company Product: Patient Health Record Keeping. Patients can use and show their previous health records to any doctor. Doctors can access a patient’s medical history. (This prospect is from the Healthcare Industry; you can follow the same guidelines for other industries )
Goals
The purpose of this project is to increase website traffic and generate leads through SEO.
- Grow Organic Users: User base from 1000 to 100K per month.
- Lead Generation: Generate 50 to 1,000 leads per month.
Actions
- Web Hygiene.
- Define The Target Audience.
- Identify Keywords and Topics to Target.
- Plan The Content (On-page Optimisation).
- Plan Link Building Strategies (Off-Page Optimisation).
- Monitor and Analyse The KPIs.
Step 1
Website Hygiene (Technical SEO)
The first step is to ensure that the site has a health score of 90 or higher. We should start by auditing the entire website using Ahrefs (one of the leading SEO tools and my favourite as well) and address the site’s health issues to achieve and maintain a high health score.
There are several factors to consider when working on Tech SEO. Here are a few important ones we should start with.
- Webcore Vitals.
- Page Speed.
- Mobile Responsive.
- Secured Website
- Set up Google Analytics, Google Tag Manager and Google Search Console
- XML Sitemap
Step 2
Define The Target Audience
Since the target audience is already defined, it consists of patients and doctors based in India. We still need the answers to the following:
- What websites are they visiting and what types of content are they consuming?
- What needs do they have that aren’t being met?
Step 3
Identify Keywords and Topic to Target
It is time to take the learnings from Step 2 and use them to identify the content topics, clusters, and keywords that will attract the patients and doctors.
Initially, we will focus on creating a list of topics tailored to the audience. We can use the content explore feature from Ahrefs.
E.g: Omicron Variant
Next, we will conduct keyword research to identify specific keywords for each topic. Before optimising the content with the keywords, we will check their search volume, difficulty, and relevance (intent).
| Topic | Keyword | Search Volume | Competition | Relevance |
| E.g. All You Need to Know About Omicron Variant. | E.g. omicron variant | E.g. 1,200 searches/mo. | E.g. Low | E.g. relevant |
Step 4
Plan The Content (On-page Optimisation)
In this step, we will plan the content based on the topics and keywords we found in step 3. In general, we have to cover each topic in depth, breadth, and authority.
Depth: By writing long-form articles and guides that cover each keyword. Content should be 100% in line with user intent.
Breadth: We must create a wide range of content on each topic and optimise around as many different keywords related to the topic.
Authority: Content depth and breadth will improve the authority in the user’s eye. We will also build authority with high-quality backlinks.
Step 5
Plan Link Building Strategies (Off-Page Optimisation)
Backlinks are essential. You can understand their importance with star ratings:
Content: ★★★★★ (5 Stars)
On page/Tech: ★★★★ (4 Stars)
Offpage: ★★★★★ (5 Stars)
Backlinks will help us increase the site authority (DR, DA), help the content rank better and help to grow organic traffic.
In this step, we will select the strategies to use for building links to the published content.
| Content | Link-Building Strategies to Use |
| E.g. All You Need to Know About Omicron Variant. | E.g., All You Need to Know About Omicron Variant. |
Step 6
Monitor and Analyse The KPIs
Once we work on the above steps, we should monitor the KPIs like Search Impressions, New Users, Clicks, CTR, Average Search Impression Per Day, Domain Rating, Organic Leads, and Organic Rankings. These are the metrics we will use to evaluate, and we will utilize them for further adjustments in the SEO process to enhance the sales process. Based on these KPIs, we can establish the timeframe and milestones/goals for 100,000 users and 1,000 leads per month.
Thank You,
Best Regards,
Your Name.
Here is the draft link to copy: https://docs.google.com/document/d/1xqXVP95lwA_CR2q4j6TfpianzAUavJopv8lWXjFOYZk/copy
