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When I talk about link-building, I’m referring to getting links from other relevant websites that point back to my pages.
For example, if Website A links to Website B, then Website B has successfully earned a backlink, and that’s the essence of link-building.
In my experience, the more high-quality backlinks I earn from niche-relevant, authoritative websites, the better my chances of:
- Boosting organic traffic
- Climbing keyword rankings
- Strengthening overall website authority
- Driving more leads, sales, and revenue
These are some of the most significant benefits of effective link-building. After all, links are still one of the core pillars of Google’s ranking algorithm.
Besides great content and mobile optimization, backlinks are among the top three factors influencing search visibility.
From everything I’ve learned and experienced, Linkaufbau is one of the most critical factors in Search Engine Optimization (SEO).
If I focus only on content optimization or technical SEO and ignore link-building, I’m leaving a massive gap in my strategy. It’s like tuning up a car but never putting gas in the tank; it just won’t go far.
To me, link-building is a core part of SEO alongside high-quality content, On-Page-Optimierung, and solid technical foundations.
I’ve given link-building a full 5-star rating in the image below because it’s one of the most effective ways to quickly boost rankings on search engine results pages (SERPs). It plays a massive role in improving both domain authority and website strength.
But it’s not just about rankings. Quality backlinks drive organic traffic and increase your search visibility through better impressions.
Just imagine: you launch a brand-new website, publish all your optimized content, and check off every on-page SEO box. But unless you start earning high-authority backlinks, that content may never reach the people it’s meant for.
So yes, it’s pretty clear by now that link-building is essential if you want to improve SEO.
Der Erwerb von Backlinks von anderen Websites wird auch als Linkaufbau.
Why Is Link Building Important for SEO?
From my experience as an SEO professional, I can confidently say that link building is one of the most important components of any successful SEO strategy.
Wenn Sie sich fragen why link building is vital for SEO, it all comes down to trust, authority, and visibility.
When other high-authority websites link back to my pages, it signals to Google that my content is trustworthy and valuable. These backlinks act as Vertrauensbekundungen, telling search engines that my website deserves to rank higher in search results.
Search engines like Google use backlinks as one of their top ranking factors to evaluate a website’s:
- Relevance to specific keywords
- Inhaltsqualität
- Overall domain authority and credibility
That’s why I always focus on building high-quality backlinks from niche-relevant sites. The more trustworthy sites that link to my content, the better my chances are of:
- Improving my keyword rankings
- Increasing organic search traffic
- Boosting my website’s domain strength
- Gaining visibility on competitive search engine result pages (SERPs)
Uncover more insights: Was sind Website-Impressionen und welche Bedeutung haben sie?
Even the best content and technical SEO may struggle to perform without a proper link-building strategy. That’s why I treat link building as the backbone of my SEO campaigns; it connects content to visibility.
Do-Follow vs No-Follow Backlinks: What You Need to Know
Now that we’ve covered the importance of backlinks in SEO, let’s talk about their two main types — Folgen Sie und nicht folgen Backlinks.
What Is a Do-Follow Backlink?
Aus meiner Erfahrung, Do-Follow-Backlinks are the most valuable links for building domain authority and improving keyword rankings. As an SEO practitioner, I always check whether a backlink is do-follow before considering it a win.
When a backlink is do-follow, it tells search engine crawlers, “Hey, this link is legit — follow it!”
That means the authority from the referring website (often called link juice) is passed directly to my site. And that’s precisely what helps boost rankings and organic visibility.
Pro tip: Always aim to get backlinks from websites with a high domain rating (DR) or domain authority (DA). These scores reflect how strong and trustworthy a domain is in search engines’ eyes.
Confused About Domain Metrics?
Here’s where many beginners get tripped up — different SEO tools use different names and scoring systems:
- Ahrefs verwendet Domainbewertung (DR)
- Moz verwendet Domänenautorität (DA)
- Semrush refers to it as Authority Score (AS)
- Ubersuggest nennt es Domain Score (DS)
Although these metrics come from different tools and use unique algorithms, they all serve a similar purpose: to estimate a website’s trust and popularity.
It’s perfectly normal for your domain score to vary across these platforms. What matters more is consistency and upward movement over time, not the absolute number on any one tool.
If you’re new to SEO tools or confused about which metric to trust, I recommend checking out my published article on Ahrefs vs Moz. Dies sind die führenden SEO-Tools.
How Do I Check If a Link Is Dofollow?
Now that I understand the importance of dofollow backlinks in SEO, it’s only natural to ask — how do I check if a link is dofollow?
The good news? It’s super simple, and you don’t need an HTML expert to figure it out. Let me walk you through two easy methods I use to check if a backlink is dofollow.
Check the HTML Code Manually
If you’re on a desktop browser like Google Chrome, you can right-click and select "Prüfen" to view the HTML source code of any webpage.
Here’s what a dofollow link looks like in code:
htmlCopyEdit<a href="https://marketinglad.io" rel="dofollow">Example 1</a>
<a href="https://marketinglad.io">Example 2</a>
<a href="https://marketinglad.io" rel="external">Example 3</a>
All three of these examples are Links folgen. Warum?
- Besitzt das
relattribute is set to “dofollow” or “external” — or even not included — the link is treated as dofollow by default. - Only when a link includes
rel="nofollow",rel="sponsored"oderrel="ugc"Es won’t pass link equity.
Frage: Was ist ein Nofollow-Backlink?
Nofollow-Backlinks haben das Attribut „nofollow“, das Suchmaschinen mitteilt: „Diesen Link nicht crawlen. „Höchstwahrscheinlich haben Nofollow-Links keinen Einfluss auf Rankings oder Gebäude Domainbewertung.
So sieht der Code aus:
< a href=”https://marketinglad.io” rel=”nofollow”>
Vorteile des Linkaufbaus
Link-building is a search engine optimization (SEO) process where a website owner creates links from other websites to their site. The main benefits of link-building are:
a. Verbesserte Platzierungen in Suchmaschinen
Suchmaschinen wie Google messen anhand von Links die Popularität und Glaubwürdigkeit einer Website. Je mehr hochwertige Links eine Website hat, desto höher ist wahrscheinlich ihr Ranking.
b. Erhöhter Empfehlungsverkehr
Durch das Erstellen von Links zu anderen relevanten Websites können Sie den Verkehr auf Ihrer Website erhöhen. Infolgedessen können Conversions, Verkäufe und Gesamteinnahmen steigen.
c. Erhöhte Markensichtbarkeit und Glaubwürdigkeit
Indem Sie auf anderen Websites erscheinen, können Sie Ihre Markensichtbarkeit erhöhen und sich als glaubwürdige und vertrauenswürdige Informationsquelle etablieren.
d. Verbesserte Benutzererfahrung
Wenn Links auf relevanten Websites platziert werden, können Benutzer schnell und einfach auf die gesuchten Informationen zugreifen, was zu einem besseren Gesamterlebnis für den Benutzer führt.
e. Höhere Domainbewertung
Domain Rating (DR) is a metric Ahrefs uses to estimate the strength of a website’s backlink profile. A high DR score indicates a strong backlink profile, which can be achieved through link building.
Building high-quality backlinks can improve your website’s DR and increase its visibility in search results.
Zusammenfassend kann Linkbuilding dabei helfen verbessern Sie das Suchmaschinenranking Ihrer Website, erhöhen Sie den Empfehlungsverkehr, verbessern Sie die Sichtbarkeit und Glaubwürdigkeit der Marke und verbessern Sie die Benutzererfahrung.
Wie erstellt man hochwertige Backlinks?
a. Guest Blogging
Guest blogging is a digital marketing strategy in which you write and publish articles on other websites to promote your website.
The primary purpose of guest blogging is to gain backlinks from the host website, which can help increase your website’s visibility and authority in search engines like Google.
Backlinks von hochwertigen Websites are valuable because they indicate that other websites trust your content and see it as relevant and useful to their audience.
To effectively use guest blogging for link building, it’s important to find websites relevant to your industry and audience and write high-quality, informative articles that will be well-received by the host website’s audience.
b. Editorial Mentions
Editorial mentions refer to mentions of your website, brand, or products in articles or other editorial content without a direct link.
Unlike traditional backlinks, editorial mentions do not provide a direct link to your website, but they can still be valuable for link-building and improving your website’s visibility and credibility.
Editorial mentions can help establish your brand as an authority in your industry and increase potential customers’ awareness of your products or services.
Sie können auch zur Sichtbarkeit und Glaubwürdigkeit Ihrer Website in Suchmaschinen beitragen, da Erwähnungen in glaubwürdigen, hochwertigen redaktionellen Inhalten den Suchmaschinen signalisieren können, dass Ihre Marke relevant und vertrauenswürdig ist.
Um redaktionelle Erwähnungen für den Linkaufbau zu verwenden, konzentrieren Sie sich auf die Erstellung hochwertiger, wertvoller Inhalt und wenden Sie sich an Journalisten, Blogger und andere Inhaltsersteller in Ihrer Branche, um sie über Ihre Marke und Angebote zu informieren.
Indem Sie Beziehungen zu diesen Personen aufbauen und ihnen wertvolle Informationen oder Ressourcen anbieten, können Sie die Wahrscheinlichkeit erhöhen, dass sie Ihre Marke in ihren Inhalten erwähnen.
c. PR
Public Relations (PR) ist eine Marketingstrategie, bei der es um den Aufbau und die Pflege von Beziehungen zwischen einem Unternehmen und seinen Stakeholdern wie Kunden, Mitarbeitern und den Medien geht.
PR kann zum Linkaufbau genutzt werden, indem Sie Medienberichterstattung und redaktionelle Erwähnungen Ihrer Marke in hochwertigen, maßgeblichen Veröffentlichungen sicherstellen.
When a reputable publication writes about your brand, it can lend credibility and visibility to your website. These editorial mentions can be considered valuable by search engines.
This can help improve your website’s visibility and ranking in search results and increase brand awareness and credibility among your target audience.
PS: Beherrschung des Backlink-Managements für SEO-Erfolg im Jahr 2025
Um PR zum Linkaufbau zu nutzen, konzentrieren Sie sich darauf, eine überzeugende Story über Ihre Marke zu erstellen und Journalisten und andere für Ihre Branche relevante Medienkontakte anzusprechen.
Bieten Sie ihnen wertvolle Informationen und Ressourcen und machen Sie es ihnen leicht, über Ihre Marke zu schreiben. Der Aufbau guter Beziehungen zu Medienkontakten kann die Wahrscheinlichkeit erhöhen, in Zukunft redaktionelle Erwähnungen und Medienberichterstattung zu erhalten.
d. Internal Linking
Internal linking is creating links to other pages on your website. This can improve the user experience by making it easier for visitors to navigate your site and find related content.
Internal linking can also help distribute page authority and ranking power throughout your website, improving overall search engine visibility.
Internal linking can be used to build quality links within your site. This can help establish a clear hierarchy of importance for your pages and ensure that your most valuable content is easily accessible to visitors and search engines.
To use internal linking for link building, start by identifying your most important pages and ensuring they are linked to other relevant pages within your site.
Use descriptive, relevant anchor text for these links. Try to balance the distribution of links and authority across your site to ensure that no one page is over-reliant on internal links for its ranking power.
Regularly review and update your internal links to ensure they are relevant and practical.
Link-Building Strategies to Avoid
a. Black Hat Tactics
Black hat tactics are unethical and manipulative practices used to manipulate search engine rankings. These tactics violate search engine guidelines and can result in penalties or even a ban from the search engine.
Examples of black hat tactics include keyword stuffing, cloaking, and hidden links.
b. Paid Links
Paid links are purchased or traded to boost a website’s search engine ranking artificially. These links violate search engine guidelines and can result in penalties or a ban from the search engines.
c. Link Exchanges
Beim Linktausch werden Links mit anderen Websites ausgetauscht, um das Ranking in Suchmaschinen zu verbessern. Diese Vorgehensweise verstößt gegen die Richtlinien der Suchmaschinen und kann zu Strafen oder einem Ausschluss aus den Suchmaschinen führen.
d. Link Farms
Eine Linkfarm ist ein Netzwerk von Websites minderer Qualität, die ausschließlich Links austauschen. Diese Websites haben für Benutzer wenig Wert und manipulieren das Ranking in Suchmaschinen. Farmen verknüpfen verstoßen gegen Suchmaschinenrichtlinien und können zu Strafen oder einem Ausschluss aus den Suchmaschinen führen.
Measuring the Success of Link-Building Efforts
a. Tracking Link Metrics
Link-Metriken liefern wertvolle Einblicke in die Qualität und Effektivität der Links, die auf eine Website verweisen.
b. Number of Backlinks
The number of links pointing to a website is a good starting point. This metric provides a rough indication of the website’s visibility and authority.
c. Quality of Backlinks
Die Qualität der Backlinks ist wichtiger als die Quantität. Hochwertige Backlinks stammen von maßgeblichen und relevanten Websites und wirken sich positiv auf das Suchmaschinenranking einer Website aus.
Um die Qualität von Backlinks zu messen, berücksichtigen Sie die Domain Authority (DA) der verlinkenden Website, die Relevanz des Inhalts der verlinkenden Seite für den Inhalt der Website und die Platzierung des Links auf der Seite.
d. Anchor Text
Ankertext ist der Text, der auf eine Website verweist. Er liefert Kontext für den Link und hilft Suchmaschinen, die Beziehung zwischen dem Link und den verlinkten Seiten zu verstehen.
Die Analyse des Website-Verkehrs bietet ein umfassendes Verständnis dafür, wie sich der Linkaufbau auf die Gesamtleistung und Sichtbarkeit der Website auswirkt. Hier sind einige der wichtigsten Kennzahlen, die Sie verfolgen sollten:
a. Einzigartige Besucher: The number of unique visitors to a website indicates its popularity. A higher percentage of unique visitors suggests that the website is drawing the correct type of traffic, which is encouraging.
b. Seitenaufrufe: Die Anzahl der von Besuchern aufgerufenen Seiten zeigt den Grad der Interaktion mit der Website an. Eine hohe Anzahl von Seitenaufrufen lässt darauf schließen, dass Besucher den Inhalt wertvoll finden und Zeit auf der Website verbringen.
c. Absprungrate: Die Absprungrate ist der Prozentsatz der Besucher, die eine Website verlassen, nachdem sie nur eine Seite besucht haben. Eine hohe Absprungrate kann darauf hinweisen, dass die Website nicht die Informationen bietet, nach denen die Besucher suchen, oder dass der Inhalt nicht ansprechend genug ist, um die Besucher auf der Website zu halten.
d. Verweildauer vor Ort: Visitors’ average time on a website indicates engagement and interest. A high average time on site suggests visitors find the content valuable and explore the site.
Next Steps: Start Building Links That Drive Results
Link-building is at the core of any effective SEO and digital marketing strategy. Simply, it’s acquiring backlinks from other websites to increase your site’s authority, trust, and visibility in search engines.
Die mehr high-quality and niche-relevant backlinks your website earns, the better your chances of ranking higher on search engine results pages (SERPs). But successful link-building doesn’t happen by accident — it requires an innovative, balanced approach.
In my experience, the most effective link-building strategies involve:
- Creating genuinely valuable, share-worthy content
- Reaching out to relevant websites in your industry
- Building long-term relationships with webmasters and publishers
With the right plan, consistent effort, and patience, anyone can incorporate link-building into their SEO and see measurable growth.
If you’re unsure where to begin, our team at Marketing-Junge ist hier um zu helfen.
We have dedicated link-building experts who can audit your brand, understand your goals, and give you datengesteuerte Empfehlungen to boost your SEO performance.
FAQs
Link-building in SEO is acquiring hyperlinks from other websites to your own. These backlinks help search engines like Google discover your pages and determine their authority, directly impacting search rankings.
Link-building is important because it signals trust and authority to search engines. High-quality backlinks can boost your domain authority, increase organic traffic, and improve your site’s position in Google’s search results.
Common link-building strategies include guest posting, broken link building, digital PR, resource page outreach, niche edits, and link insertions. The best approach depends on your niche, resources, and goals.
A high-quality backlink comes from a relevant, authoritative website with strong domain metrics (e.g., DR, DA), good organic traffic, and a clean backlink profile. It should be placed contextually within valuable content and ideally be dofollow.
Link-building typically takes 2 zu 3 Monate to start showing noticeable SEO improvements. However, results can vary depending on your competition, content quality, and the authority of the links acquired.
Link-building remains one of the most effective off-page SEO strategies in 2025. While Google’s algorithms have evolved, backlinks are critical in how search engines evaluate trust, relevance, and authority.
Absolutely. To avoid penalties, focus on earning backlinks naturally through high-quality content, genuine outreach, and white-hat techniques. Avoid spammy directories, low-quality PBNs, and automated link schemes.
There’s no fixed number. It depends on your niche competitiveness, keyword difficulty, and the backlink profiles of top-ranking pages. Quality matters more than quantity — even a few powerful links can outrank pages with dozens of low-quality ones.
Dofollow links pass link equity and contribute to SEO rankings, while nofollow links do not pass PageRank. However, nofollow links can still drive referral traffic and diversify your backlink profile, making them useful in a balanced strategy.
Popular link-building tools include:
- Ahrefs – for backlink analysis and prospecting
- SEMrush – for competitor link audits
- BuzzStream – for outreach management
- Stellplatz – for campaign automation
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