4 Best Link Building Tools to Help You Build Backlinks

While the past few years have seen SEO or Search Engine Optimization evolve into newer spheres and domains, building backlinks will continue to be the top priority. 

SEO executives around the world agree that to optimize the performance of any website, building backlinks is essential. 

If you are connected to the world of SEO, SEM, or any other form of digital marketing, you will be aware of how expensive paid tools can be. 

From a few dollars to hundreds, the prices are something, which all of us might not be able to afford.

In this article, we narrow down five of the best link building tools to help you build backlinks. From analyzing the number to assessing the quality of backlinks, and finding keywords, let’s discuss everything!

List of 4 Best Link Building Tools to help you Build Backlinks

1. MOZ- 


For the longest time, MOZ has remained one of the leading SEO tools for experts and SEO agencies. The MOZ Domain Authority (DA) and Page Authority (PA) have become one of the most conclusive metrics to evaluate the quality of any website. 

Both DA and PA are calculated between figures 1 to 100. The higher the figure, the better is the quality of the website. Both these important metrics are available in MOZ’s free plans. You can also pay a little extra and get access to more important data to build your SEO strategy. 

2. Ubersuggest- 

Ubersuggest is one of the most sought-after SEO tools that help in- 

  • Getting keyword suggestions
  • Shows search volumes
  • State the Cost-Per-Click or CPC
  • Backlink Checker

This is not only helpful for SEOs but also necessary for Content Writers who are always researching keywords and topics. The backlink checker is a very important feature that allows you to check the backlinks of your competitors

If you compare the pricing plans of Ubersuggest to other tools, you will realize that it is the one, which is priced the most affordable. When you opt for paid plans you get access to a whole host of SEO training materials, site auditing, rank tracking, and much more. 

3. Majestic SEO- 

In addition to MOZ, Majestic SEO was one of the earliest SEO tools, which went mainstream. Even though over the years their popularity has faded, Majestic’s Trust Flow and Citation Flow continue to be important considerations for experienced SEOs. 

Majestic’s Trust Flow shows you the quality of backlinks that are linking to a particular site. Whereas, the Citation Show shows you the actual number of backlinks that a site has. This means both quality, as well as quantity, is something, which Majestic covers. 

4. Alerts from Google- 

Google itself offers a ton of free suggestions if someone cares to look in the right areas. Google Alerts and Trends can show you which topics are trending, and what people are reading about and allow you to create your content along with the keywords accordingly. 

The tool also allows a number of benefits for content writers looking to understand and optimize their topics. This is the only free tool on the list, which does not have a paid plan. In fact, all Google tools are free for anyone to use. All you need is an email id to get started. 


There are other SEO tools like Whitespark and Buzzsumo that help in citation research and content discovery. Others like Snov and Hunter allow for SEOs to run specialized email marketing campaigns for outreach. 

If you do not have the budget for the paid tools or are just starting out in the field, you can do and achieve a lot with the tools mentioned in the article. Once you are familiar with these tools and have started to understand how they work, you can easily move on to paid plans that best suit your budget. 

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