5 Best Link Building Tools to Help You Build Backlinks

Last Updated on 29/03/2025

While the past few years have seen SEO or Search Engine Optimization evolve into newer spheres and domains, building backlinks will remain the top priority. 

SEO executives worldwide agree that building backlinks is essential to optimizing the performance of any website. 

If you are involved in SEO, SEM, or any other form of digital marketing, you will know how expensive paid tools can be. 

The prices range from a few dollars to hundreds, which not everyone can afford.

In this article, we narrow down five of the best link-building tools to help you build backlinks. From analyzing the number to assessing the quality of backlinks and finding keywords, let’s discuss everything!

List of 5 Best Link-Building Tools to Help You Build Backlinks

1. MOZ

For a long time, MOZ has remained one of the leading SEO tools for experts and agencies. The MOZ Domain Authority (DA) and Page Authority (PA) have become one of the most conclusive metrics for evaluating the quality of any website. 

Both DA and PA are calculated between figures 1 and 100. The higher the figure, the better the website’s quality. Both these essential metrics are available in MOZ’s free plans. You can also pay a little extra and get access to more critical data to build your SEO strategy. 

Get real link-building benchmarks from the field

2. Ubersuggest

Ubersuggest is one of the most sought-after SEO tools that helps in 

• Getting keyword suggestions
• Shows search volumes
• State the Cost-Per-Click or CPC
• Backlink Checker

This is helpful for SEOs and necessary for Content Writers who are constantly researching keywords and topics. The backlink checker is an essential feature that allows you to check your competitors’ backlinks. 

If you compare Ubersuggest’s pricing plans to other tools, you will realize it is the most affordable. When you opt for paid plans, you get access to several SEO training materials, site auditing, rank tracking, and much more. 

3. Majestic SEO

In addition to MOZ, Majestic SEO was one of the earliest SEO tools to go mainstream. Even though its popularity has faded over the years, Majestic’s Trust Flow and Citation Flow are essential considerations for experienced SEOs. 

Majestic’s Trust Flow shows you the quality of backlinks linking to a particular site. On the other hand, the Citation Show shows you the actual number of backlinks a site has. This means that Majestic covers both quality and quantity. 

4. Alerts from Google

Google offers many free suggestions if someone cares to look in the right areas. Google Alerts and Trends can show you which topics are trending and what people are reading about, allowing you to create your content and keywords accordingly. 

The tool offers several benefits for content writers looking to understand and optimize their topics. This is the only free tool on the list without a paid plan. All Google tools are free for anyone to use. All you need is an email ID to get started. 

5. Influno

Influno simplifies SEO outreach and link building by automating prospecting, personalizing emails, and ensuring high deliverability. Every outreach email is unique, context-driven, and scheduled to reach recipients at the right time for maximum engagement.

Unlike traditional outreach tools, Influno prioritizes value-based messaging over generic templates or vanity metrics.
Influno’s campaigns focus on clear asks and offers, helping SEO professionals and link builders secure high-quality backlinks while building genuine relationships.

Conclusion

Other SEO tools, like Whitespark and Buzzsumo, help with citation research and content discovery. Others, like Snov and Hunter, allow SEOs to run specialized email marketing campaigns for outreach. 

If you do not have the budget for the paid tools or are just starting in the field, you can do and achieve a lot with the tools mentioned in the article.

Once you know these tools and understand how they work, you can quickly move on to paid plans that best suit your budget.