Best Link Building Companies & Agencies in 2023


Backlinks are as important for the health and survival of websites as water is for human beings.

We need our food, sleep, and other essentials much in the same way as websites require content, mobile optimization, speed, and a host of other search guidelines. 

In very simple words, the higher the number of backlinks you have in niche sites on the internet, the better your chances for ranking for keywords. More keywords translate into more traffic, contributing to higher queries and sales. 

In this article, we bring you a list of the top link building companies and agencies in 2023`. Brands prefer working with them for a number of reasons. They are affordable, know how to make brands rank, and offer excellent SEO learnings and guidance for brands

However, before we get to the list, let us look at why Google considers backlinks as important for search rankings

According to leading digital marketing experts, Google considers backlinks as important trust signals. This means that every time a site links to your website, Google looks upon it as a vote of confidence. Greater backlinks mean that different publishers and websites are trusting your website’s and brand’s credibility and want their readers to benefit from your content. 

It should also be pointed out that Google allows for only White Hat Link Building strategies to be pursued. White Hat link building strategies are defined by the quality of the content, the effort spent in outreach, and building relationships on the internet. 

This is primarily what separates the best link building companies from the average ones. Placing links in directories, PBN sites, etc. as strategies have faded away because of their non-performance. For backlinks to work, they need to be of high quality. 

This quality is measured by the metrics of the linking website, the amount of traffic it has, and the niche it enjoys. Niche-based link building in high metric sites offers maximum results. 

1. Page One Power- 

Page one power

We would want to start the list with a link building agency that has outperformed some of the biggest names in the industry. While many people are aware of the best practices of high-quality link building, it is only Page One Power, which has been able to put its own twist on it. 

They have been successful in cultivating relationships with thousands of bloggers and publishers across different industry niches. Their reliance on long format SEO optimized content means that the publishers are willing to publish them in exchange for backlinks.

2. Editorial.Link-

Editorial Link

Editorial.Link specializes in acquiring editorial links from websites that do not offer them for sale. These are backlinks from the corporate blogs of companies across various industries, including top-tier software-as-a-service (SaaS) firms.

These links are highly coveted as they often originate from reputable and well-known sources with a significant online presence, such as,,,,,, and many others.

Editorial Link boasts a highly experienced team of link builders with industry connections and expertise to successfully implement the strategy and secure top-quality editorial links. Additionally, the agency is recognized as the leading link-building service by Clutch, with numerous positive client reviews and an outstanding overall rating of 5.0.
Editorial. Link offers various packages at different price points, starting at $1,750 for five quality backlinks per month. Prices can go up to $17,500 per month, with a guarantee of delivering 50 backlinks. With these options, you can find a package that suits your budget and expectations with ease.

3. The HOTH- 

The Hoth

The HOTH is no stranger to being on the list of best link building agencies. With more than a decade’s worth of experience in the field of digital marketing, they are one of the pioneers of the link building game. Their experience, quality focus, and turnaround times are exceptional. 

What many are unaware of is the fact that the HOTH has also evolved its own SEO Tool much like MOZ and AHREFS but has kept it limited to its own users. This allows users to get a competitive edge in the SEO and link building genre over their competitors. 

4. Marketing Lad-  

Marketing Lad Link Building

We got to list our agency as well! Marketing Lad is a link building agency that helps businesses to build a strong online presence on search engines. And increase their rankings through effective guest posting services and editorial link mentions. 

Marketing Lad helps both established and new businesses stay on top of search results. ML also ensure that your DR/DA will increase and make your brand stand out from your competitors.

5. Digital Gratified-

Digital Gratified

It’s almost impossible to talk about the leading SaaS link building agencies out there without mentioning Digital Gratified. Digital Gratified consists of exceptional, goal-oriented experts that specialize in building quality links through guest posting and relevant niche edits.

Digital Gratified has a buoyant track record with big names like SE Ranking, NinjaReports, BrushGalaxy, EngageBay, SlideModel, and even Hostinger. And if you’re looking for their strong points, it will be the fact that they prioritize getting links from top publications, such as Hubspot, at an extremely affordable cost.

6. FAT JOE- 

Fat Joe

Like HOTH, FAT JOE is a fairly well-known name in SEO circles. For a very long time, FAT JOE has emerged as one of the most respected and established brands that offer expert Blogger Outreach solutions. They work with some of the highest-ranked bloggers and seed content. 

As against HOTH, whose specialization areas are more to do with Guest Posting, FAT JOE emphasizes Blogger Outreach. They say that long-term relationship building with niche bloggers is one of the most effective ways to build high-quality backlinks. 

7. Neil Patel Digital- 

NP Digital

You are probably very new to digital marketing if you do not know who Neil Patel is. Many brands and agencies prefer working with Neil Patel Digital simply because of the gamut of services.

When you work with Neil Patel Digital, you are able to access their expertise in Link Building, Content Marketing, PPC, Social Media, and other digital marketing avenues. Brands prefer having one centralized agency look after all their digital marketing needs and requirements. 

8. Rhino Rank- 

Rhino Rank

A smaller name on the list. Rhino Rank has been able to establish itself as a Link Building Agency based on the strength of its own internal products. According to some estimates, the agency owns and operates more than 100+ niche websites. Which it uses for its client’s link-building needs. 

They have also been able to establish relationships with multiple bloggers and publishers. Networking is something, which Rhino Rank can be commended for. However, when compared to the other names on the list. They are small and still have a long way to go in order to reach that level. 

The Final Word

As long as search engines exist, link building will continue to be an important strategy to boost search performance. Yes, the strategies, the best practices, and the guidelines will keep changing with every update from Google. If you are working with any of the brands on the list. You can be certain that you will start seeing the benefits of high-quality backlinks aiding your website traffic, metrics, sales, and queries. 

If you feel we have left out some worthy names from the list. Let us know in the comments section below. 

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