Do you have an eCommerce website? But unfortunately, you aren’t generating significant traffic and sales from your website.
Then there’s no need to panic! You aren’t the only one who is struggling to grow the eCommerce business today. In fact, recent statistics on e-commerce show that only 1.94% of website visitors end up making a purchase.
But how can I improve my eCommerce website’s conversion rate?
Simply leverage SEO!
Yes, search engine optimization is what you need to make your eCommerce business grow in 2023.
Almost 4.66 billion users are today searching online (source: Chromatix). But they can only visit your website if you appear in the top search results. And for that, you need to design an SEO-friendly website that can pour organic leads your way.
So, let’s explore how you can benefit from an eCommerce business model using SEO.
Research Relevant Keywords
The basic foundation of SEO is keywords. You need to find relevant, high-performing keywords that will help you get your website to the top of search engine results naturally.
For finding keywords, you can use multiple tools like Keyword Planner, Ubersuggest, and others.
However, you should target multiple long-tail, short, and questionable keywords on your website. And then, monitor which keyword is bringing you the best results and focus on it.
You don’t have to use keyword analysis tools to find good keywords for your shopping website.
- Use the Amazon search bar to find the keywords most searched in your niche
- Explore search suggestions on other popular eCommerce websites besides Amazon
- Check out Wikipedia pages to find the right keywords for products and category pages, etc.
Publishing High-quality Content
After you’ve narrowed down your list of keywords, the next step is to index your website for those terms. To do so, you need to publish high-quality content on your website using those keywords.
Today, people are using different mediums to embed keywords into their websites, like infographics, videos, etc. But the best way is to publish blogs because search engines understand written content better than any other format.
So, you should add a blog section to your website where you can write multiple blog posts using different keywords. However, the average session duration is 2-3 minutes across industries today (source: ConversionCow).
So, if you want to attract customers and raise your website’s ranking, you need to make content that is high-quality and interesting. Here are a few tips for creating SEO-friendly content:
- Understand your audience’s pain points and produce content that can solve their problems.
- Make your content easy to read so that a person with minimal academic knowledge can understand it.
- Maintain 1.5-2% keyword density throughout your blog post.
- Use short and crisp sentences.
- Provide value to your readers. Don’t just create promotional content, etc.
Strong Linking Networks
One of the vital SEO influencing factors is your eCommerce website’s linking network. For better search engine optimization, you have to interlink your pages so that search engine crawlers can quickly move around and index your multiple pages.
Besides this, backlinking is a perfect way to improve your SEO score and create awareness about your products. When your website or product links appear on multiple other websites, it helps to build brand authority and increase visibility.
After getting several backlinks from other websites, it can be challenging to make sure the links will actually stay there. Luckily, the best SEO automation tools will monitor these links and will automatically notify you if a link is lost. This way you can reach out and ask to reclaim your link.
The best method to generate high-quality backlinks is guest blogging. Today, many websites allow you to publish guest blogs for free or for a fee.
Recent statistics on guest blogging show that about 60% of bloggers and businesses post between 2 and 5 guest blogs every week.
To generate high-quality backlinks via guest blogging, remember a few things:
- Find the relevant websites in your niche to generate backlinks
- Target both high and moderate DA websites to create a diverse backlink portfolio
- Make sure that the targeted website’s tone is similar to your brand
- Ensure that the website doesn’t publish any illegal content like poker, drugs, explicit information, etc.
Add Schema Markup
Schema markup is the language understood by search engines. By updating the schema markup on your eCommerce website, you can tell search engines what information your web page contains. This will help search engines better index your website.
Without the proper schema markup, search engine crawlers can only make a fair guess about the page’s intent. So, if you want your eCommerce site to show up in the top search results for the people you want to reach, make a separate product schema and review schema.
Set Up a Google My Business Account
Whether you have a physical or online store, you need to keep your Google My Business profile up to date. Even if your business is only drop shipping, you should still claim it to get reviews and establish your domain authority.
However, if you don’t have a physical address, you can add your home address and hide your street name. On the flip side, if you have a brick-and-mortar business, you must create a Google My Business account.
Focus on the Video Content
Video content is a necessity for eCommerce SEO. 83% of the world’s internet traffic will be video-based by 2023. Thus, you need to work on producing video content for your eCommerce business.
However, before investing in video content, you should upgrade your website’s hosting. That’s because videos consume more bandwidth. Another option is using third-party video hosting services like Vimeo or YouTube. This way, you can simply embed video links into your blogs.
Here are some ideas for creating video content:
- You can create a demo or how-to-use your product guides
- Customer testimonial videos are a great way to social proof your business.
Optimize Your Website for Voice Search
Due to the popularity of voice assistants like Google Assistant and Siri, people use voice searches more. Therefore, it is important to optimize your website for voice search.
Focus on the following points to optimize your website layout and content:
- Use conversational keywords
- Add a clear title and subheading
- Write subheading in a question format
- Use long-tail keywords as questions and provide the exact answers suiting questions
- Target the frequently asked questions schema markup that can land users on your site, etc.
Work on Mobile SEO
Mobile optimization is another important SEO factor. Google has already made it clear that it indexes websites based on their mobile friendliness.
Besides this, many users prefer mobile devices to make online purchases today. Thus, having a mobile-friendly website is crucial for improving the user experience as well.
So, ensure that website speed, layout, and content are optimized for all screen sizes.
There you go, eCommerce owners! You now know all the basic SEO tricks to generate organic results in 2023. However, there are many other SEO tips available, like:
- Optimize core web vitals
- Ready your brand for search engine results page (SERP)
- Focus on expertise, trustworthiness, and authoritativeness (E.A.T), etc.
So, start using simple SEO techniques right away and move up to more complex SEO layers over time. We won’t stop you anymore; just go and make your eCommerce business SEO-ready now!
Also, the use of blockchain technology in ecommerce is becoming increasingly popular and a good Blockchain Ecommerce Development Company can help you take advantage of this trend.
P.S: Read our SEO Question and Answer Blog here!
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.