The majority of SEOs and “experts” in link building will basically enhance everything and anything that has the slightest chance of making sense when it comes to gaining links. One such strategy is image link building.
The best thing about image link development is how hands-off it is when it comes to gradually creating backlinks. You can easily develop graphic material, and if done well, it should help draw links for years.
During the past ten years, images have been a significant component of the internet since they clearly provide value to browsing by enhancing the visual experience and by helping to define information and web-based material.
It’s simple and passive to gradually increase the number of links by creating pictures with links. Knowing what image link-building is and how to get your photos seen may be a major benefit for getting the most out of your link-building plan.
This blog will serve as a resource for answering!
Building image links is a delicate art. It involves employing photos to build backlinks to your website. Creating links that go back to your website includes using photos on your website, blog, or social media platforms. It’s the best form of passive link development and a great strategy to gradually build up natural, high-quality links.
In order to increase your website’s authority and search engine rankings, you should aim to create visually engaging and shareable photos that will encourage users to connect to them.
The great thing about using images for marketing is that it’s one of the most effective ways to develop brand recognition and also, a custom logo can raise the brand exposure and obtain natural mentions/links to a website because it can easily stimulate interest in its audience (especially if the image is really compelling and/or visually appealing) and is very easy to disseminate.
One of the essential SEO techniques used by experts to boost online traffic and webpage visibility is image link development. Despite some claims that it would no longer be as relevant as it was before, image link building is still one SEO component that keeps things going smoothly. Throughout the last few years, the strategies and procedures that make image link-building effective have been improved.
Also, since a picture is regarded as having a value of about a thousand words, they help in explaining a point in an article or blog. Writing about a certain cat breed? Of course, you want to show one. Describe your favorite dish from a local restaurant. Again, without a photo, it wouldn’t be much of an article. There are possibilities with photographs, regardless of the topic of your website.
Simply put, high-quality photographs are a more valuable and widely desired type of web material. If you have access to or can produce high-quality photographs for your own website, you have linkable assets that may be utilized on other websites. Following that, creating a link pointing to you as the image’s owner may be a quick and easy procedure.
Readers who struggle with difficult information benefit from images. Additionally, if they attract people’s attention, they encourage them to stay on your website longer. According to some recent figures,
- 52% of online publishers say that “link development and brand mentions positively affect organic search rankings”;
- The top website in Google’s search results has 3.8 times more backlinks than the next nine sites in the rankings;
- Informational pictures draw users’ attention more so than the page’s text.
Creating links from photos is a strategic process. Pictures that draw the most links are ones that are always in great demand. Images may be used in a number of ways and for a variety of goals, reaching your audience in a variety of ways. These include:
Infographics are attractive visual representations of a lot of information. They may help you develop links to your website and are very shareable. As users see infographics as a more engaging method to read a webpage’s material, the usage of infographics in some blog articles has been shown to be quite successful.
For many different reasons, people still love infographics. It likely indicates why “infographic link building” has been a thing for well over a decade. But, attractive and well-designed ones may still draw in a lot of permanent backlinks, even if they’re not as common as they once were, mostly due to individuals using them excessively a few years ago.
As in the example below, infographics make information plain and concise by using eye-catching, captivating pictures.
There are various strategies to obtain high-quality links for infographics, and most require intensive content promotion before the infographic can draw more organic links and social mentions. The following are a few ways to advertise this kind of content:
- Manually contacting bloggers to see if they’d be interested in sharing the infographic with their audience
- Social media outreach to Google+, Twitter, and Facebook influencers
- Using sponsored links from Reddit or Stumbleupon to advertise
- Supplying embed codes to make connecting for blogs easier
In addition to finding and tracking your original images that may have been used by other webmasters without linking back to your site, using Google’s Image Search or Tineye can also be a very effective method for finding link prospects by locating the websites that use your competitors’ images (logos, infographics, product images, etc.).
Reverse image search can help you identify new opportunities for your link-building strategy as well as the websites that have previously used your photos. This will assist you in developing a strong link-building relationship that is beneficial to both of you.
Data may be presented in a simple and understandable way using charts and graphs. They are very linkable and can generate backlinks.
For the purpose of enhancing their own content or analytics, many content marketers often employ visual statistic graphs. Due to the need for a link to the original source whenever such data is utilized, your page will receive more traffic as a result of being recognized as an authority source.
People will always require directions, and if you have an excellent navigational image that is optimized for discovery with pertinent alt text, you’re certain to create links.
Memes are funny pictures that are quite popular online and can generate links. Memes have grown to be incredibly marketable and assist websites and pages in becoming viral for a significant length of time, even if for some individuals it may seem like an odd technique.
You may make and modify your own memes using a variety of tools, such as Photoshop and the Meme Generator. Social media is the finest platform for disseminating memes since it will both speed up your ability to reach your target audience and make the meme more popular.
By continuously sharing, reposting, and hosting images, memes aid in link generation. The ability to produce more traffic and awareness when they go viral would be made possible by your website gaining links from other websites.
Images of your items might be an excellent approach to getting backlinks if your website sells things. Images that have a backlink to your website can be used to showcase the distinctive qualities of your items.
Did you realize that a great link-building opportunity might be attracted to you by using your logo? It’s present in several places on your website, to start. Second, it could be found on other websites, especially if you have published a guest post or done business with another organization. For this reason, you should keep an eye out for potential locations where your logo can appear and make sure that it links back to your website.
The best approach to determine what types of photographs are both relevant and popular is to conduct thorough keyword research and trend analysis.
It’s important to conduct thorough research on the search terms that your target audience uses since doing so will make it simple to create effective alt text. Here are some tips to help you create high-quality connections using images:
The first step is to produce appealing photos that are related to the information on your website. Make sure the graphics are eye-catching and distinctive so they can draw attention. Make the information in it basic, and make the graphics easy to understand. Images providing information, instructions, advice, and quotes often receive the greatest interaction.
Instead of using Google or other websites’ photos, it is always preferable to generate your own original images. Create your graphics using one of the many editors available, like Canva, Adobe Photoshop, etc.
From previously used photographs, one might claim a lot of backlinks. Yet, you might draw in a larger audience if you provide fresh, original photographs. Using the TRUST Formula is the best method to go about doing that.
Let’s start with the formula:
a. Trending Topics
Look for themes that top bloggers have written about a lot. One of the finest resources for finding trending topics is Google News. To find all popular blogs and articles on a certain topic, just perform a relevant keyword search.
b. Research and Analysis
Collect interesting data, analyze it, and draw out new thoughts about the topic. To get a deep understanding, carry out research.
Uniqueness is important, therefore always utilize original and attention-grabbing content. Do not duplicate other people’s photos because they have backlinks to their respective websites.
d. Simple Visuals
Use headlines, backlinks, catchy titles, or even merely a catchy image description to make your material appealing.
e. Tactical Promotion
When you’ve finished creating your picture, be sure to promote and share it on social media and other relevant platforms.
When creating a link-building plan for your photographs, Google makes it simple to discover what’s popular. They provide you access to the most recent information on trending subjects, the most popular searches right now, and the ability to look up specific keywords connected to your company to discover how relevant they are to the searches of your target audience.
You may compare keywords using Google Trends to discover which terms are more popular and, thus, more effective to utilize. As you can see in this case, the term “Child” is preferable to the keyword “Kid.”
The SEMRush Keyword Tool is another excellent tool that provides you with a lot more detail about keyword research. On their keyword overview, you may compare up to 100 keywords at once, and you are given suggestions for keywords to integrate into your photographs to make them simpler.
Backlink Analytics, one of SEMRush’s link-building tools, allows you to examine how many backlinks other well-known photos have in your target region.
The next step is to optimize the image for usage on your website when you have found the ideal one, whether it be a picture, illustration, or chart. So, there are a few things you should consider before adding your image:
a. Choose the Right File Name
For images to be optimized for search engines, keyword-rich file names must be created. Your image files should have new names that provide precise descriptions of the contents of the images and are keyword-rich. This increases your chances of ranking better in search results by assisting search engines in understanding what your image is about.
b. Resize Your Images
Your website’s performance may be affected by large, uncompressed picture files, which might lower its search engine results. Make your picture files smaller without compromising quality by using an image compression tool.
File size and image size are not the same. The dimensions of a picture are referred to as its size (e.g., 1024 pixels by 680 pixels). Storage space is measured by file size (e.g., 350 kilobytes). The load times of your page are slowed down considerably by images with better resolution and larger sizes. Despite the fact that they are effective for printed materials, they must be reduced and scaled down for the web.
c. Choose the Right Format
There is no ideal format for photos; it all depends on the type of image and the intended usage.
- JPG is preferable for bigger images or drawings.
- If you wish to keep your image’s background transparency, choose PNG.
- instead, use WebP in place of JPEG and PNG. Smaller file sizes will result in outcomes of good quality.
d. Choose the Right Compression Rate
Both file size and picture quality are influenced by how effectively an image is compressed; the smaller the file, the worse the image quality.
To determine which compression rate and file format is optimum for each image, experiment. A save-for-the-web option is available in several image editing programs, including Adobe Photoshop that automatically reduces the file size while enhancing image quality through image upscaling.
e. Use Alt Tags
When an image cannot be produced for any reason, alt text is the text that shows in its place. An excellent alt tag offers context and benefits people who are blind as well.
The fact that search engines can read the alternative text to determine the page’s ranking is particularly advantageous when a bug stops an image from loading. More information beyond the file name should be included in the alt tag.
f. Include Captions
Picture captions, or the text immediately below photos, could not have an immediate influence on SEO. Even so, captions are visible and can enhance the website experience in contrast to file names and alt text. Enhancing user experience and engagement metrics can indirectly improve SEO with the addition of captions.
g. Use Sitemaps
With a site map, you may inform Google and other search engines about how your website’s information is organized. Here is how Google defines a site map. It is, in other words, a file that includes a list of the contents of your website.
Since they inform search engines about your pages and website structure, site maps are a crucial component of SEO. Include them in your site map to make sure search engine crawlers are aware of every picture, including infographics, memes, photos, thumbnails of videos, and so on.
While employing ready-to-use photographs, create your own to demonstrate the worth of your brand rather than giving credit to other websites. Transform the information you provide on your website into engaging visual content. Your backlink profile will be greater if you make your own photos.
a. Choose a sort of image that may be promoted, is useful, and appeals to your audience
Make photos that your users will find visually appealing for them. You could be tempted to publish a plain photo that you think is attractive, but perhaps your audience isn’t seeking for that.
By giving advice on how to handle a potential issue, you may add value to your client’s experience. Examples of extremely engaging material include fun facts, advice, and how-to manuals.
b. Unpaid Promotion
Embedding codes to make connecting simpler
- Use the settings in the article to produce the embed code, then navigate to the website you wish to embed. You can occasionally even alter it.
- Copy the embed code by highlighting it.
- In your content management system, launch the HTML reader.
- Click “Ok” or “Save” after pasting the embed.
Publish your infographic to online directories
Although it seems obvious, don’t forget to come up with fantastic infographic visuals to distribute. The simple and quick step is submitting your work. You may contact a variety of directories, including the most popular ones, the Infographic subreddit, Visual.ly, and Infographics Showcase. Additionally, hiring an event photographer can help capture high-quality images of your event.
Email outreach to bloggers manually
Reaching out to bloggers who might think the infographic would benefit their readers is a practical strategy to develop a strong backlink profile, albeit there may also be a fee for this service.
c. Paid Promotion
Marketing using Instagram and Pinterest
The most well-known photo-sharing websites, Instagram and Pinterest, are the best places to publish your visual material. Almost 1.3 billion people use Instagram daily, while almost 500 million people use Pinterest monthly.
You may make advertisements to target customers who are likely to interact with your content on various social media sites. Many firms place a high focus on Instagram advertisements, but don’t overlook Pinterest! As there are fewer stages from discovery to conversion, Pinterest marketing converts more customers more quickly. With your marketing plan, continue to use both platforms.
You may either utilize a sponsored post, which appears in your feed as a regular post with a light blue background and the tag “promoted,” or a display ad, which is more expensive and calls for a higher budget (starting at $30k).
Sponsored posts may contain text or link advertising. The text ad leads to a different Reddit page, whereas link advertisements direct you to an external URL. Display advertisements provide individualized analytics data and dynamic campaigns.
With a reliable backlink monitoring tool like SE Ranking, which is simple to use even for beginner marketers who want to regulate their backlinks performance and monitor image usage, you can maintain tabs on the websites using your photos.
It’s relatively easy with SE Ranking:
- Fill out the tool with your backlinks.
- Make routine checkups.
- Get email alerts whenever something changes.
Get in touch with the webmasters of any sites where your photographs are being used without permission. Legally, you have a right to provide a link or mention.
You should be tough and convincing while emailing the webmasters because the goal is to get that backlink. They can just erase the picture if you’re too dangerous.
Image link building is a beneficial and successful strategy for raising a website’s search engine ranks, expanding its online presence, and generating traffic to it. Since they can be embedded, images provide an effective means to create linkages, and because they are visual in nature, they also make it simpler to communicate complicated concepts.
Businesses and website owners may enhance their online presence and draw in more prospective consumers by employing relevant, high-quality photographs, optimizing them for search engines, and establishing connections to them from reputable websites. To avoid any penalties or a negative impact on the website’s rankings, it is important to use ethical and sustainable image link-building tactics and to keep current with search engine algorithms.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.