Are you looking for more advice for your Facebook and Instagram advertisements?
This may be of assistance. Last week, Meta released two new video series, each of which aims to offer advice and suggestions on how to maximize your advertising campaigns based on the experiences of a variety of specialists, both internal and external.
The first video series was released at the ShopTalk 23 conference, a trade show for retailers and marketing professionals.
A new video series called “Performance Talks” that focuses on the latest trends and developments in ad purchasing and digital marketing was created as a result of Meta’s participation in the event, where she spoke with marketing experts from a variety of businesses.
We will learn about cutting-edge companies’ marketing goals, market developments that are having an influence, and What methods they employ to expand in this series.
The interviews in this series with Ben Yahalom of True Classic, Jaclyn Fu of Pepper, and Carly Carson of PMG offer a wide range of perspectives from incredibly diverse fields.
It’s important to note how these businesses envision the development of ad targeting in the future in light of the series’ and ShopTalk’s overall focus on the usage of AI for ad targeting.
The interview series “Performance Talks” is available here.
A new “Ask an Expert” video series has also been released by Meta to offer further tips on how to maximize your Facebook and Instagram advertising.
As per Meta:
“Our top-tier in-house experts examine how to employ Meta technology to promote the growth of your business in four episodes”.
Four prominent Meta workers who address frequently asked questions and offer firsthand knowledge of best practices are included in the series.
These queries are addressed in the series:
- How can I produce videos with a small group?
- How much should I actually spend on advertising?
- How can I improve the effectiveness of my advertisements?
- How can I increase my Facebook and Instagram following?
The majority of the tips are quite general, and there is obviously an emphasis on Meta’s ad tools, but they may provide you some more insight into how to get the most out of your campaigns on Facebook and Instagram.
There is also added significance because the recommendations are coming from Meta’s own specialists.
See some of Meta’s “Ask an Expert” videos here.
Here are some useful observations on current trends that could help you with your plan.