The Business of AI: Opportunities and Challenges

The Business of AI: Opportunities and Challenges

For many use cases, such as building a single customer profile across channels by defining user attributes, auditing user behaviours, and campaign interaction and augmenting that data, AI is utilised to generate intelligent customer cohorts and customer targeting.

AI makes it possible for robots to display human-like cognition, making them capable of controlling our cars and eradicating the human race. By spotting tendencies, you can risk corporate intelligence theft while enhancing operations. to rob people of their livelihoods or free workers from hazardous or repetitive tasks. extravagant commitments and high standards.

So, where are we right now? A positive prediction or has it begun to meet expectations?

It has everything it needs to succeed. High speed, low cost, and widespread internet use produce unprecedented amounts of data, behaviour, and pattern that feed the algorithm. Not too slowly, it is getting ready for business. Artificial intelligence is already a part of daily life.

As a result of its extensive integration, sometimes we need to be made aware that it exists. When we ask Siri to check the weather, play a song, or give us directions, we are using artificial intelligence. Google predicts traffic when we are driving and notifies us of the next turn.

When we type an email, our email client or phone will immediately propose a text when we are texting. We already experience tangible advantages, which gives us faith in its enormous potential.

Here are some examples of how AI is used in advertising companies to improve creativity, generate campaign ideas, create content, run media campaigns, target customers, etc.

For a variety of use scenarios, such as building a unified customer profile across channels by defining user attributes, auditing user behaviours and campaign involvement, and enriching such data, AI is used to generate intelligent customer cohorts and customer targeting.

However, carrying out all of these tasks manually could be laborious and error-prone; as a result, technologies with built-in AI, such MoEngage and WebEngage should be used. AI also facilitates multichannel engagement, predictive demand analysis, large-scale personalization, and much more.

For intelligent AB testing, AI is also being used to develop creatives on a large scale.

Marketers will have more opportunities to leverage AI for creative work as technology grows and changes.

Not just the creatives can use this amazing AI tool; imagine your marketing team needs to come up with ideas for a YouTube or TikTok viral film, an experiential | live event | in-store activation, or an Instagram user-generated campaign. All you have to do is enter your brand name, and your product name, choose the content type and write the brief. The output will then be produced in a matter of seconds using an AI model trained on innovative advertising campaigns developed by humans.

To write SEO content, you can utilise programmes like To teach Jasper how to create blog posts, social media updates, website text, and other things, they allegedly conferred with the greatest SEO and direct response marketing gurus in the world.

AI is currently being employed in a number of areas, including marketing, and is no longer just a futuristic idea. To better connect with customers and sell your goods and services, think about incorporating AI into your marketing campaigns.

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