Most organizations and website owners who have begun doing some SEO self-education understand the importance of link development but frequently do not know how to approach it. In fact, despite its importance, only 25% of small businesses report focusing on off-page SEO tactics like link building.
In our experience, folks go out and develop links arbitrarily. The ultimate objective is to have as many links to their website as feasible. Small company owners and startups rarely attempt to diversify their backlink profiles deliberately.
This is why we’ve dedicated this post to looking further into the pages to see what pages you should build links for. At the end of the day, search engines are more concerned with how you create links than how many links you have.
Different Parts Of Your Website
Website structure is one of the most significant ideas in link building and should be central to every link building effort. Most for-profit internet businesses (particularly those offering a product or service) can divide their website into three sections: home, informational, and commercial.
a. Homepage
Your homepage probably doesn’t need much explaining. It is your site’s core page (the foundation) from which all other pages eventually link.
Links to your home page are highly strong, and they are an effective method to disseminate external authority throughout your website. Homepage links may be created, but they are frequently earned organically, making them much more powerful in the eyes of Google.
HARO link building is frequently the greatest approach to generating connections to your home page and it has helped us earn some outstanding links for ourselves and our clients over the years.
b. Informational Pages
A site’s blog often contains informational content. These are detailed pages that are not directly involved in selling something (at least not overtly). Take the following page from our blog as an example.
You can read the full blog here: What is Link Rot? How To Deal With It?

We are not attempting to sell you our link-building services, but rather to enlighten everyone looking for information on ethical link-building.
Of course, we want to demonstrate our knowledge and experience, and any excellent instructional piece will have a call to action (or several) throughout (and especially at the end) to inquire about or learn more about the site/business’s commercial purpose.
But we ultimately worry about two things beyond all else in this situation:
- First, we want to generate content that will meet the search intent of the keywords we are targeting.
- We want to use the page to direct link juice to the commercial internal pages at the bottom of our sales funnel, where we want our site’s visitors to eventually wind up.
c. Commercial Pages
Your commercial pages are where you may sell your goods and services. In our instance, the most significant commercial page is the SEO and Link Building Service.
Depending on the sort of website you operate and the maturity of your website/business, you may have more page types such as category pages, an about page, a contact page, and maybe even one-time landing pages for specific items or services you provide.
By and large, however, the aforementioned three-page categories are where you want your backlinks to point, and they will make up the majority of your backlink profile. Contact and About Us pages, for example, do not produce the same type of external links as your other sites.
What Pages Should You Build Links For?
Finally, if you run a for-profit business, you want to route as much visitors as possible to your most profitable commercial sites. That entails creating links and distributing link juice with that in mind.
Of all, a conversion might imply different things to different firms and situations.
We had a customer that wanted to increase its brand visibility. We created a case study on the customer.
Essentially, our link-building efforts moved them from almost no monthly traffic to 3500 monthly visits and domain ratings from 2 to 50.
Where Can You Realistically Create Backlinks?
Where you wish to create links is not the same as where you can develop links. In a perfect world, you would create a slew of high-quality, high-domain authority backlinks to your most valuable commercial pages and watch them soar up the Google rankings.
Unfortunately, it is tough to create excellent connections to commercial and product pages. Most websites do not want to link to another site’s commercial pages since, in the end, the link serves as both an endorsement of the product/service and a conduit for that website’s visitors.
How Do You Choose From Among Those Pages?
In a nutshell, value and keyword opportunities are those factors to work upon.
a. Value
When deciding which landing pages to link to, the two most important factors to examine are the value of the page(s) in question and the page’s keyword potential. Every website has pages that are more important than others, and you certainly do not want to squander SEO efforts on pages that give little value.
Your valuable pages are those that result in a purchase. Keep in mind, however, that those useful sites do not have to be product or service pages. Furthermore, it is becoming increasingly difficult to create connections to those pages because most high-quality websites do not want to direct their visitors to a product or service page.
Your blog entries may add value at the top, middle, and bottom of the funnel by generating or confirming a user’s interest in your product/service.
b. Choosing Keywords
This post isn’t designed to be about keywords or keyword research; it’s about selecting target pages for other websites to link to.
However, understanding how to analyze keywords and their feasibility is a vital aspect of page selection. Whether you are already ranking well for a keyword and want to improve your ranking and authority for that term, or you want to rank for a new one, you should consult one of the major SEO analytics tools–Ahrefs, MOZ or SEMrush.
Wrapping Up
How much easier would it be if you could just create connections to your business pages? Google would allow it and other websites would gladly oblige.
As SEOs and link builders, we do not live in that world. We live in a world that values strategy and link equity. This makes growing conversions more time-consuming, but if you know what you’re doing, you can still rank your commercial sites at the top of the SERP.
If you’d like to learn more about how an industry-leading link building service may help you create rank and traffic boosting links contact Marketing Lad now.
FAQs
a. Which types of pages benefit the most from link-building?
Link building is particularly beneficial to high-quality content sites, such as blog articles, resource guides, and case studies. Product or service pages benefit from focused backlinks. Furthermore, cornerstone content or pillar sites that cover wide, significant themes are excellent for gaining authority links and improving SEO.
b. How do I choose the best landing pages for link-building efforts?
When selecting the ideal landing pages for link development, emphasize sites with high-quality, helpful content that solves user issues or provides unique insights. Focus on pages that have been optimized for relevant keywords and have the potential for organic traffic. Consider cornerstone material, product or service pages, and those that are already doing well but want a boost.
c. Should I focus on building links for my homepage or individual content pages?
It is more useful to focus on developing links to specific content pages rather than your homepage. Content pages contain useful, relevant material that generates natural backlinks and improves SEO. While some connections to the homepage help with brand authority, content-rich sites boost ranks for specific keywords and increase user engagement.