2023 Business Growth: 12 Essential Digital Marketing Tools

Digital Marketing Tools

If you are a small business owner or start-up entrepreneur looking to dip your feet in the infinite world of online possibilities, understanding free digital marketing tools in 2023 can be a great starting point. 

Most small businesses who are averse to spending on tools, because of their limited budgets and resources can always look to free tools for boosting efficiency and performance. 

The widespread repercussions of the COVID-19 pandemic have been felt by the industry. It has accelerated digital transformations for many traditional businesses. Business owners who were earlier reluctant to try elements like social media are not more than happy to engage with it. 

In this article, I am writing about the best digital marketing tools in 2023 for businesses. However, before I get to the list of tools, let us first look at what are digital marketing tools and how they can impact a business in 2023.

Digital Marketing Tools: What are they?

Marketing Tools are essentially software, which helps you optimize the efficiency of your digital strategies. For example, if your brand is pursuing social media, you might realize that manually posting a single post on five different platforms can take someone an hour. 

In terms of business, using a simple tool that helps you schedule the post can help save thirty-man hours every month. This can then be used to address other digital marketing activities

I am trying to say that businesses should always be on the lookout for digital marketing automation and tools, which help them cut down on time, energy, and effort. If the tool allows for more functions, that is even great!

While there is an assumption that paid tools are the best, the fact of the matter is that it isn’t always the case. If you are smart and are able to do your research, you will be able to optimize the performance of your internal operations, sales, and marketing with the help of free digital marketing tools in 2023. 

List of the 11 Best Digital Marketing Tools for Businesses

1. Email Marketing- Mailchimp


Email marketing is a fundamental and core necessity of any business nowadays. It has been proven to deliver the highest ROIs in terms of any marketing strategy. With Mail Chimp, you can successfully execute email marketing campaigns if you have a smallish list of around 2000. It also offers free templates and a host of other goodies.

2. Work Management- Trello


Optimising and streamlining internal operations, following up, and assigning tasks can be a pain for any business. Thanks to Trello, you can easily monitor the status of the work assigned to your employees. Trello is simple, easy to understand, and shows the entire process, including the individual making the edits. Most importantly, it is absolutely free for many functions. 



Editpad Content plays an important role in every digital marketing strategy. Optimizing your marketing content helps to boost the SEO of your business and drives more organic traffic to your website and other social media platforms. This is where Editpad comes into the game and helps you in optimizing your content for search engines. Editpad is a complete SEO toolkit where you can take assistance from its online text editor to write and save important business documents online. However, its free paraphrasing tool helps you in getting different improved versions of your marketing content easily and quickly. You can also paraphrase your email marketing content to make it clear, concise, and more readable.

4. Blog Topic Research- Answer The Public

Answer the public

Inbound Marketing is slowly becoming one of the most sought-after strategies for building credible leads for a business, with Answer The Public, you will be able to generate topics and titles for your next blog or any other guest posting need. It works in a very similar manner to a search engine and shows you what consumers are searching for in your industry niche. 

5. Customer Relationship Management (CRM) Tool- HubSpot


It is always good to engage with customers in a time-bound and meaningful fashion. With HubSpot, you will be able to build relationships with your customers. In addition, you will be able to track sales, maintain contact lists, and allow your sales team key inputs to help them manage their future campaigns. HubSpot is a great free asset for businesses and will remain on top in 2023.

6. Social Media Marketing Tool- Hootsuite


As we already mentioned in the last section, coordinating manual postings on social platforms can be very time-consuming. With a free digital marketing tool like Hootsuite, you will be able to schedule all your posts on different platforms. The tool will also show you good data, which you can then use to further improve your content creation process. 

7. Cloud Storage Solutions- Dropbox


It is important for businesses to store data in such a way that it is not only safe but also accessible to all. While you have your traditional Google Drive, using Dropbox is also a great option. You have support for all your document formats including MS Word, MS Excel, and so on. You can also share the folders with respective members of your organization.

8. Customer Insights – SentiSum


Every business needs to know its customers inside and out. Every decision, from product management through to marketing should focus on improving customer adoption, reducing customer churn, and improving brand loyalty and advocacy. SentiSum makes knowing your customers by applying artificial intelligence and asset intelligence to customer feedback, revealing granular insights like churn drivers, friction points and customer sentiment across every support ticket, survey result and customer review. If you’re a Zendesk user, SentiSum’s Zendesk sentiment analysis tool can automate ticket tagging so you can surface insights quickly.

9. Lead Generation – Fresh Lead Finder

Fresh Lead Finder

Businesses cannot flourish without lots of fresh, new leads coming through the doors, but to do that you’ll need a powerful lead finder such as Fresh Lead Finder. This handy tool will find you leads in any industry in just a few minutes, and what’s great is it supports searches in any city in the world. It finds business names and email addresses as well as other useful data pieces.

10. Mailmodo – Email Marketing Tool


Mailmodo offers a free plan to send 10,000 emails per month for as long as you want. It has a drag-and-drop editor to create your own AMP emails or HTML emails.  You can also access their extensive email templates library and other features like email automation, transactional emails, and contact segmentation.

11. EMail Automation – Easysendy

Easy Sendy

These days, email marketing is an integral and essential component of every business. EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.

12. Sales and marketing collateral – Storydoc

Story Doc

Creating engaging and successful marketing presentations and sales collateral is essential to put your business intelligence to good use. With Storydoc you can easily create interactive B2B decks for every use case you can think of. Thanks to a wide array of templates you won’t need any designer skills to use this great presentation maker.

The Final Word

If you are a business, which is recently testing the waters of digital, you should start with the free tools. Once you have been able to understand how they work individually as well as feel the impact of these tools on your business, you can then proceed with their paid versions. Almost all the marketing tools on the list come with an advanced paid offering, which unlocks more features and functions. Let us know in the comments what digital marketing tools are you using for your brand.

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