2024 Business Growth: 23 Essential Digital Marketing Tools

If you are a small business owner or start-up entrepreneur looking to dip your feet in the infinite world of online possibilities, understanding digital marketing tools in 2024 can be a great starting point. 

Most small businesses who are averse to spending on tools, because of their limited budgets and resources can always look to free tools for boosting efficiency and performance. 

It has accelerated digital transformations for many traditional businesses. Business owners who were earlier reluctant to try elements like social media are not more than happy to engage with it. 

In this article, I am writing about the best digital marketing tools in 2024 for businesses. However, before I get to the list of tools, let us first look at what are digital marketing tools and how they can impact a business in 2024.

Digital Marketing Tools: What are they?

Marketing Tools are essentially software, which helps you optimize the efficiency of your digital strategies. For example, if your brand is pursuing social media, you might realize that manually posting a single post on five different platforms can take someone an hour. 

In terms of business, using a simple tool that helps you schedule the post can help save thirty man hours every month. This can then be used to address other digital marketing activities. 

I am trying to say that businesses should always be on the lookout for digital marketing automation and tools, which help them cut down on time, energy, and effort. If the tool allows for more functions, that is even great!

While there is an assumption that paid tools are the best, the fact of the matter is that it isn’t always the case. If you are smart and can do your research, you will be able to optimize the performance of your internal operations, sales, and marketing with the help of digital marketing tools in 2024. 

Let’s get started one by one!

1. EMAIL AND SMS MARKETING – SENDER

Businesses, especially startups and small businesses, often operate under tight budgets. So, they need cost-effective marketing tools to reach their target audience effectively without breaking the bank. Sender offers affordable (yet powerful) email marketing features that help businesses engage customers and boost sales.

With Sender, you can easily create personalized email and text message campaigns without having to switch between apps. You can even combine these two channels to give subscribers an omnichannel experience, which further boosts engagement and sales.

Features:

• Automate your email and text message campaigns for timely and relevant communication.
• Segment your audience based on their behaviour and preferences and target them with highly personalized content.
• Create professional emails in minutes using the drag-and-drop email builder with responsive templates.
• Use high-converting popups (like spin-to-win and exit-intent) to attract quality leads to your business. 
• Gain access to detailed analytics and reports that give insights into the performance of your marketing campaigns. 
• Integrate Sender seamlessly with various tools, including ecommerce platforms and CRM systems.
• Get round-the-clock friendly support that helps you deal with any issues that may arise.

It’s for Startups, small businesses, ecommerce stores, and enterprises.

2. Email Marketing- Mailchimp

Email marketing is a fundamental and core necessity of any business nowadays. It has been proven to deliver the highest ROIs in terms of any marketing strategy. With Mail Chimp, you can successfully execute email marketing campaigns if you have a smallish list of around 2000. It also offers free templates and a host of other goodies. For extra features, you can check out some Mailchimp alternatives.

Features:

• Better content may be produced using simple design tools.
• Use an AI-powered helper to produce unique designs.
• Utilise marketing automation to send personalized emails that can increase orders by up to 6 times.
• Offers resources for gathering insights and data in one location.
• Give small merchants a free plan as well.

It’s for Marketers, advertising agencies, small owner-operated enterprises, and large organisations.

3. Work Management- Trello

Optimising and streamlining internal operations, following up, and assigning tasks can be a pain for any business. Thanks to Trello, you can easily monitor the status of the work assigned to your employees.

Trello is simple, easy to understand, and shows the entire process, including the individual making the edits. Most importantly, it is free for many functions. 

Features:

• Allows you to set deadlines, allocate subjects to particular teams, and create cards with comments on the card topic.
• Makes it possible for your teams to access their assignments and projects remotely.

Who it’s for: For large organisations that need to link teamwork across departments with extra security and controls, Trello Enterprise is the ideal option.

4. Content Optimization- Editpad

Editpad Content plays an important role in every digital marketing strategy. Optimizing your marketing content helps to boost the SEO of your business and drives more organic traffic to your website and other social media platforms. This is where Editpad comes into the game and helps you in optimizing your content for search engines.

Editpad is a complete SEO toolkit where you can get assistance from its online text editor to write and save important business documents online. However, its free paraphrasing tool helps you in getting different improved versions of your marketing content easily and quickly. You can also paraphrase your email marketing content to make it clear, concise, and more readable.

Features:

• Enables you to verify the total quantity of words that have been typed or copied.
• Using the character count tool, you may also determine the precise character count in your text.
• Additionally, our online editor allows you to verify the grammar, punctuation, and plagiarism of altered material.

Who it’s for: Editpad can be used by beginner programmers, professional software engineers, or users who just wish to take notes.

5. Blog Topic Research- Answer The Public

Inbound Marketing is slowly becoming one of the most sought-after strategies for building credible leads for a business, with Answer The Public, you will be able to generate topics and titles for your next blog or any other guest posting need.

It works in a very similar manner to a search engine and shows you what consumers are searching for in your industry niche. 

Features:

• Unlimited Searches & Exports are possible.
• Track Suggestions and Get Notified of New Suggestions
• Keep unwanted suggestions hidden
• Answer The Public allows you to invite an infinite number of team members, which simplifies cooperation.

Who it’s for: Content creators, Marketers and SEO Professionals.

6. A COMPLETE E-SIGNATURE SOLUTION – JOTFORM SIGN

Jotform Sign is the perfect solution for businesses looking to automate their workflows with documents that can be signed on any device. You can use Jotform Sign to create, share, and e-sign documents in minutes – both with your team and your customers.

It is a great way to gather signatures without the trouble of messy paperwork. You can also automate your e-signing process from start to finish and eliminate manual tasks that consume your valuable time. Moreover, Jotform Sign offers 600+ ready-made templates so that you can choose the form that fits the needs of your business perfectly. 

Features:

• Drag-and-drop builder for uploading and creating signable papers
• Jotform Sign offers a wide range of form field kinds, making it suitable for an unlimited number of use cases.
• Create your signature document once and email it to many recipients. Our adaptable document format saves you both time and money.
• By creating a public URL for your paper, you may easily collect signatures from huge groups of people. Send your link only once and receive several responses.

Who it’s for: Businesses of all Sizes, Legal Professionals and Law Firms, HR and Recruitment, Healthcare and Medical Practices, looking for specialist marketing support, and Nonprofit Organizations.

7. Social Media Marketing Tool- Hootsuite

As mentioned in the last section, coordinating manual postings on social platforms can be very time-consuming. With a free digital marketing tool like Hootsuite, you will be able to schedule all your posts on different platforms. The tool will also show you good data, which you can use to improve your content creation process. 

8. QR code generator – Uniqode

Uniqode’s QR Code generator is a powerful digital marketing tool that allows businesses to create custom QR codes. These codes can be scanned by customers to access content such as discounts, videos, offers, product catalogues, and much more.

With Uniqode’s QR code generator, businesses can also track and analyze scans, including how many times the code was scanned and at what time. The generator is user-friendly and customizable, making it a great choice for businesses of all sizes looking to incorporate QR codes into their marketing strategies.

It offers integrations with 5000+ applications, including CRMs, sales stack, and HR tools. The best part? It is GDPR and SOC-2 Type II compliant, so you don’t have to worry about QR Code security.

Features:

• Global reach with multilingual QR Codes
• You may customise the QR Code form, colour, and frame to match your brand’s aesthetics. You may customize the QR Code form, colour, and frame to match your brand’s aesthetics, all through an intuitive QR code generator.
• By using our centralised admin control, you may add users and collaborate with numerous team members or teams from a single account.
• Increase conversions and purchase rates by reaching out to consumers who scanned your QR Codes on YouTube, Facebook, and Google.
• With a custom domain, you can help visitors recognise your campaign.

Who it’s for: Marketers, retailers, event organizers, educators and small businesses.

9. Cloud Storage Solutions- Dropbox

Businesses need to store data in such a way that it is not only safe but also accessible to all. While you have your traditional Google Drive, using Dropbox is also a great option.

You have support for all your document formats including MS Word, MS Excel, and so on. You can also share the folders with respective members of your organization.

Features:

• Keep all of your files in one safe location that you can access from your computer, phone, or tablet. Back up critical folders, such as your ‘Desktop’; any changes will be synced throughout your account. Usually, after transferring the bulk of your files to such a cloud storage, your computer may become faster, if not, this article will help.
• Create and edit your work immediately in Dropbox, including cloud content and Microsoft Office files, so you spend less time navigating between programmes or searching for files.
• You can simply produce content and arrange your projects using Paper, a collaborative doc for your team, by utilising timelines, to-do lists, and tables.
• You can keep shared data safe by using features like password protection, expiry links, and download permissions.
• Dropbox is the safe, flexible workplace trusted by over 500,000 teams to protect their most critical files.

It’s for: Individual users, professionals and freelancers, remote workers and distributed teams, integration with apps and services.

10. Customer Insights – SentiSum

Every business needs to know its customers inside and out. Every decision, from product management through to marketing should focus on improving customer adoption, reducing customer churn, and improving brand loyalty and advocacy.

SentiSum makes knowing your customers by applying artificial intelligence and asset intelligence to customer feedback, revealing granular insights like churn drivers, friction points and customer sentiment across every support ticket, survey result and customer review.

If you’re a Zendesk user, SentiSum’s Zendesk sentiment analysis tool can automate ticket tagging so you can surface insights quickly.

Features:

• Analyses text data using NLP algorithms to identify the sentiment of customer reviews, including whether they are favourable, negative, or neutral.
• The platform gathers and compiles client feedback from many sources, facilitating access to and analysis of the data by businesses in a single location.
• Businesses may respond to consumer comments and resolve issues directly from the SentiSum platform thanks to integrations with customer relationship management (CRM) and help desk systems.

Who it’s for: Customer Experience Professionals, Customer Support Teams, E-commerce and Retail Businesses, Hospitality and Service Industries.

11. Lead Generation – Fresh Lead Finder

Businesses cannot flourish without lots of fresh, new leads coming through the doors, but to do that you’ll need a powerful lead finder such as Fresh Lead Finder.

This handy tool will find you leads in any industry in just a few minutes, and what’s great is it supports searches in any city in the world. It finds business names and email addresses as well as other useful data pieces.

Features:

• Find local information for any sector and nation.
• Effective cold emailing using a strong email finder.
• Export dozens of leads in a matter of minutes.
• Learn about web technologies and ad recognition.
• Obtain listings of corporate social media links.

Who it’s for: Sales Teams and Professionals, Marketing Teams, Small and Medium-sized Businesses, Startups and Entrepreneurs, B2B and B2C Companies, and Lead Generation Agencies.

12. Mailmodo – Email Marketing Tool

Mailmodo offers a free plan to send 10,000 emails per month for as long as you want. It has a drag-and-drop editor to create your own AMP emails or HTML emails.  You can also access their extensive email template library and other features like email automation, transactional emails, and contact segmentation.

Features:

• Simple and code-free AMP emails
• Emails may be sent automatically using drip sequences based on user behaviour and market data.
• Automatically send emails in response to user behaviour such as registration, purchase, and cart abandonment
• On a single dashboard, all reports

Who it’s for: Marketers and Marketing Teams, E-commerce Businesses, Content Creators and Publishers, Event Organizers, Lead Generation and Lead Nurturing.

13. EMail Automation – Easysendy

These days, email marketing is an integral and essential component of every business. EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.

Features:

• Make Email Lists with Custom Search Fields
• Using a drag-and-drop builder, create email templates
• Utilising the most cutting-edge email technology, create and automate the email campaign.
• Maintain solid email lists and observe a decrease in spam and unsubscribes by keeping the list clean.
• Deliver the correct email to the right contact at the right time.

Who it’s for: Small and Medium-sized Businesses, Digital Marketers, E-commerce Companies, Content Creators and Bloggers, Startups and Entrepreneurs, Lead Nurturing, Affiliate Marketers.

14. Sales and marketing collateral – Storydoc

Creating engaging and successful marketing presentations and sales collateral is essential to putting your business intelligence to good use. With Storydoc you can easily create interactive B2B decks for every use case you can think of. Thanks to a wide array of templates you won’t need any designer skills to use this great presentation maker.

Features:

• Integrate your CRM software, lead-capture forms, live chat, social networks, and other conversion tools to make your collateral an all-around conversion tool.
• Designs that are optimised for the most common usage situations. In addition, there is a large portfolio of stock photos and movies.
• Integrations that are game-changers
• You always know who opened your deck and how they interacted with it when you use Storydoc. Always arrive on time.
• Amazing on mobile

Who it’s for: Sales Teams, Marketing Teams, Content Creators, Business Owners and Entrepreneurs, and Educational Institutions.

15. Free CRM Software – HUBSPOT

Engaging with customers in a time-bound and meaningful fashion is always good. With HubSpot, you will be able to build relationships with your customers. In addition, you will be able to track sales, maintain contact lists, and allow your sales team key inputs to help them manage their future campaigns. HubSpot is a great free asset for businesses and will remain on top in 2024.

Features:

• Features:
• Increase traffic, convert prospects, and demonstrate the effectiveness of your inbound marketing initiatives.
• With the help of the given sales tools, shorten transaction cycles and boost closing rates.

Who is it for:

• Small and Medium-Sized Businesses (SMBs), Sales Professionals, Marketing Teams, Customer Support and Service Teams, Executives and Business owners.

16. GOOGLE ANALYTICS

Google Analytics is a strong digital marketing tool that may assist you in making a variety of marketing decisions. You can quickly track your e-commerce business as well as set goals to keep your firm on track. Marketers may easily determine the routes to follow with website upgrades and improvements by utilising the numerous data insights provided by Google Analytics. You only need to install Google Analytics on your site to get started.

Features:

• Gives you data on website traffic that is broken out by devices, goods, pages, and other factors.
• Make it possible for you to develop your metrics, dimensions, and dashboards for quick access to data and information.
• Let you learn more about the performance of the company.
• Enables you to communicate the findings using a variety of reporting tools.
• Organise and visualise the data according to your business’s needs.

Who it’s for: Everyone who owns a website, including sole proprietors, small enterprises, and major enterprise corporations.

17.  CANVA BUSiNESS

If you work in digital marketing, you’ll appreciate the necessity for a good design tool that can assist you in producing eye-catching social media posts and other marketing materials. With the help of Canva, a well-known design tool, you can create successful marketing campaigns using visual material that can be shared on blogs, websites, social media, and other platforms. The foundation of any digital marketing effort is visual material. You must create engaging content to draw attention in your target audience.

Features:

• Canva allows you to modify posts and create graphs for any size and shape.
• The tool includes several templates. It has a vast bank of stock pictures, photographs, designs, icons, and vectors from which you may build any visual material for your marketing campaign.
• It gives you the option to select from a vast array of designs, including those for postcards, brochures, CD covers, wallpaper, books, resumes, posters, certificates, magazine covers, letterheads, presentation graphics, blog banners, cards, a flyer, presentations, logos, and social media.

Who it’s for: Content producers, non-designers who need to develop materials and solopreneurs.

18. YOAST SEO

Yoast SEO is undoubtedly familiar to you. One of the most popular and widely used WordPress plugins, it aids online marketers in improving the performance of their websites in search results.

Yoast SEO offers assistance in areas where WordPress is limited, such as sitemap submission, keyword management, content creation, and the use of webmaster tools.

Features:

• Incorporates built-in content analysis, duplicate content management, meta keyword management, rich snippets, social features, and XML sitemaps.
• Enables you to produce content for your digital marketing efforts that is superior. You may add meta descriptions and meta titles for your content using the Yoast SEO meta box, which is accessible through the plugin. Additionally, installing a third-party plugin is not required to use XML sitemaps.
• It creates XML sitemaps for websites and submits them to search engines automatically.  

Who it’s for: WordPress Website Owners, Bloggers, Small and Medium-sized Businesses, Webmasters and SEO Specialists.

19.  SURVEY ANYPLACE

The finest tool for marketing professionals to develop entertaining and engaging tests, evaluations, and surveys for their target audience is SurveyAnywhere. It is a fantastic digital marketing tool that will let you interact with your target market and support the development of brand personality and identity.

You may use this tool to create some high-quality surveys for your digital marketing campaigns that will benefit you in the long run if you are tired of doing conventional surveys to determine the current demand for a product or service.

Features:

• Enables you to build questions that produce insightful results
• Offers the respondents personalised guidance in response
• Aids comprehends market demands, consumer preferences, desired features, and other factors.

Who it’s for: Businesses and Market Researchers, Educators and Trainers, Event Organizers, Customer Feedback and Market Research.

20.  LOOMLY

A digital marketing calendar and social media management application called Loomly assists users in organising, producing, and disseminating content across many platforms.

It has a calendar view for planning posts, a content library for keeping and organising resources, and a post preview option to see how a material will look on various platforms. It also provides metrics to measure performance and engagement as well as collaborative tools.

The plain, clear user interface is easy to use and friendly to people who may not be tech-savvy. Small businesses and lone entrepreneurs who wish to manage their social media presence are attracted by the platform’s cost.

Features:

• Loomly allows you to manage all of your content from one platform. You’ll also get informed through email, push, Slack, and Microsoft Teams whenever someone in your team edits or comments on a piece of content.
• It generates post ideas for you based on popular themes, RSS feeds, date-related events, and social media best practices.
• It allows you to store, organise, and utilise your materials in a centralised, user-friendly Library.
• Before you press publish, Loomly automatically creates post previews for you and your team.
• A collaborative review and approval procedure with end-to-end post-history is available through Loomly.

Who it’s for: Social Media Managers, Marketing Teams, Small to Medium-sized Businesses, Influencers and Content Creators.

21.  CLEARSCOPE

Natural language processing (NLP) and machine learning are used by the content optimisation platform Clearscope to analyse and improve the material’s readability and SEO.

It assists users in locating and optimising the most pertinent keywords, phrases, and material in their writing and in locating and resolving any readability, grammatical, and style problems.

Content marketers, SEO experts, and copywriters are the key users of Clearscope to enhance the effectiveness of their online content and boost organic traffic. It may be integrated with several content management systems (CMS), including Hubspot, WordPress, and others.

It is a great way to gather signatures without messy paperwork. You can also automate your e-signing process from start to finish and eliminate manual tasks that consume your valuable time. Moreover, Jotform Sign offers 600+ ready-made templates so that you can choose the form that fits the needs of your business perfectly.

Features:

• Campaign Management
• Categorization/Grouping
• Competitive Research
• Management of content
• Conversion Rate Improvement
• Dashboard
• Filtering

Who it’s for: Content Creators and Writers, SEO Professionals, Blog Managers

22. DefiniteSEO

DefiniteSEO is a comprehensive SEO checker that will help in optimizing your website. It is one of the most easy-to-use SEO tools that helps you with SEO analysis, website performance, competitor analysis, keyword research and optimization, content marketing and more. The tool is well-suited for beginners, and newer SEO professionals, as it offers in-depth SEO features.

DefiniteSEO is a power-packed SEO tool with features that help you optimize your website for search engine ranking. The website audit tool helps users with in-depth SEO audits of their website’s performance on the SERPs. Some striking features include on-page SEO, technical SEO, usability, networking, PWA, and more.

Features:

• A comprehensive website audit tool for on-page optimization, technical SEO, domain factor, security, networking, performance, and usability.
• The SEO checker tool helps keyword research and analysis, including keyword density and keyword count. 
• Link analysis tool to identify external and internal links on a website.
• Monitors website performance and provides a comprehensive report.

Who it’s for: WordPress website owners, small to medium-sized businesses, new SEO professionals & beginners, webmasters, and SEO experts

23. Visme

This all-in-one content creation platform helps simplify your work and design flow by providing professionally designed templates, team workspace initiatives, and lead generation features, such as its form builder.

Visme’s form builder allows you to create single or multi-step forms with several pre-designed form styles created to meet all your lead generation needs. Select from the extensive library of form templates and customize colours, fonts, borders, background design, and more. Plus, no coding or design experience is required to create your form from start to finish.

Features:

• Integrate with major tools like Google Sheets, Airtable, Salesforce or Hubspot 
• Access in-depth analytics and instantly view form results
• Embed forms on your website or share them via a link
• Control access to who sees or edits your forms 
• Convert data from forms into easy-to-read reports
• Use AI-powered Brand Wizard to create branded forms instantly

Who is it for: Business owners

The Final Word

If you are a business testing the waters of digital, you should start with the free tools. Once you understand how they work individually and feel the impact of these tools on your business, you can proceed with their paid versions.

Almost all the marketing tools on the list come with an advanced paid offering, which unlocks more features and functions. Let us know in the comments what digital marketing tools you use for your brand.

Frequently Asked Questions

1. What are the four pillars of digital marketing?

Analytics, Content, CRM, and Channels are the four essential components of successful digital marketing.

2. What marketing strategy works best for small businesses?

Mailchimp: The commercial subscriptions of Mailchimp, our choice for the finest email marketing software overall, provide templates, testing, landing pages, forms, and reports in addition to access to creative design tools and round-the-clock support.

3. How can I launch my career in digital marketing?

By practising on your website, you may master digital marketing in the best manner possible. Start a blog, then start posting.

After spending some time in SEO, go to Google Ads and Facebook marketing. If you have the chance to work for a reputable digital marketing company, take it.