Social media dominance is a game of influence, engagement, and relentless content creation. This year, the battle for the most-followed accounts continues to be fiercely competitive across platforms like Instagram, TikTok, X, YouTube, and Facebook.
Some personalities have maintained their stronghold, while new influencers and brands have skyrocketed to unprecedented fame.
Global Social Media Users – The number of social media users worldwide has surpassed 5.2 billion, accounting for over 65% of the global population.
Most Engaged Platform – TikTok continues to dominate engagement, with an average user spending 95 minutes daily, surpassing Instagram and YouTube.
Most Popular Content Format – Short-form videos (under 60 seconds) now drive 80% more engagement than static posts across all major platforms, making them the most effective content type for brands and influencers.
This guide breaks down the most-followed accounts across significant platforms, highlights their success, and reveals key insights into their digital empires.
Most Followed People on Instagram (2025)
Instagram remains one of the most influential social media platforms, and its most-followed accounts reflect a mix of entertainment, sports, and lifestyle influencers.
1. Cristiano Ronaldo (@cristiano) – 648M+ Followers

Cristiano Ronaldo continues to dominate Instagram, growing his audience through engaging sports content, brand endorsements, and glimpses into his personal life. His collaborations with Nike and CR7 fashion brands further boost his influence.
2. Lionel Messi (@leomessi) – 504M+ Followers
Messi’s follower count continues to soar, with another Ballon d’Or under his belt, and his move to MLS sparks global interest. His family-centric posts and partnerships with brands like Adidas make him an Instagram powerhouse.
3. Selena Gomez (@selenagomez) – 422M+ Followers

Selena Gomez is a true queen of engagement, balancing her music career with acting and philanthropy. Her beauty brand, Rare Beauty, has gained immense traction, contributing to her Instagram dominance.
4. Dwayne ‘The Rock’ Johnson (@therock) – 395M+ Followers
Hollywood’s biggest action star continues to inspire millions with fitness motivation, movie promotions, and his business ventures, including Teremana Tequila.
5. Kylie Jenner (@kyliejenner) – 394M+ Followers
Kylie’s influence in the beauty industry with Kylie Cosmetics and her brand keeps her in the top rankings. Her posts about family, fashion, and big-name collaborations drive engagement.
20 Most Followed People on the Instagram
Rank | Account | Followers in Jan 2025 |
1 | 685 million | |
2 | Cristiano Ronaldo | 648 million |
3 | Leo Messi | 505 million |
4 | Selena Gomez | 422 million |
5 | Dwayne Johnson | 395 million |
6 | Kylie | 394 million |
7 | Ariana Grande | 376 million |
8 | Kim Kardashian | 358 million |
9 | Beyoncé | 313 million |
10 | Khloé Kardashian | 304 million |
11 | Nike | 302 million |
12 | Justin Bieber | 295 million |
13 | Kendall | 289 million |
14 | Taylor Swift | 282 million |
15 | National Geographic | 279 million |
16 | Virat Kohli | 270 million |
17 | Jennifer Lopez | 249 million |
18 | Neymar | 227 million |
19 | Barbie (Nicki Minaj) | 226 million |
20 | Kourtney Kardashian Barker | 220 million |
Source: Social Blade
Most Followed People on TikTok (2025)
TikTok’s algorithm-driven approach has turned content creators into overnight celebrities. Let’s look at the most prominent names ruling the platform in 2025.
1. Khaby Lame (@khaby.lame) – 162.4M+ Followers

Khaby Lame’s signature wordless reactions to complicated life hacks still dominate TikTok. His unique approach to comedy and collaborations with global brands keep him at the top.
2. Charli D’Amelio (@charlidamelio) – 157.3M+ Followers
The original queen of TikTok dances continues to thrive with brand deals, a successful YouTube career, and business ventures in the fashion industry.
3. MrBeast (@mrbeast) – 114.2M+ Followers

With his extravagant giveaways and high-stakes challenges, MrBeast’s presence on TikTok has surged, making him one of the most-followed content creators across platforms.
4. Bella Poarch (@bellapoarch) – 94.2M+ Followers
With a successful transition into music, Bella Poarch remains one of TikTok’s most influential stars. Her aesthetic content and brand collaborations keep her engagement levels high.
5. Addison Rae (@addisonre) – 88.6M+ Followers
Despite shifting more towards acting and singing, Addison Rae still commands a vast TikTok audience. Her fashion and beauty-related content remains highly influential.
Rank | Account | Jan 2025 Followers |
1 | Khabane lame | 162.4 million |
2 | charli d’amelio | 157.4 million |
3 | MrBeast | 114.1 million |
4 | Bella Poarch | 94.2 million |
5 | Addison Rae | 88.6 million |
6 | TikTok | 88.4 million |
7 | Kimberly Loaiza | 83.2 million |
8 | Zach King | 82.1 million |
9 | The Rock | 77.3 million |
10 | domelipa | 77 million |
11 | cznburak | 75 million |
12 | Will Smith | 74.9 million |
13 | BTS | 71.3 million |
14 | BILLIE EILISH | 69.7 million |
15 | Jason Derulo | 65.8 million |
16 | WILLIE SALIM | 64.6 million |
17 | Selena Gomez | 58.1 million |
18 | Kylie Jenner | 56.9 million |
19 | YZ | 56.5 million |
20 | VILMEI✨ | 56 million |
Source: Social Blade
Most Followed YouTube Channels (2025)
YouTube is the go-to platform for long-form content, and these channels dominate the platform with billions of views.
1. MrBeast – 356+ Subscribers
MrBeast’s philanthropy-driven content, insane giveaways, and massive productions have made him the king of YouTube.
2. T-Series – 285M+ Subscribers
India’s music and film giant, T-Series, continues to be the most-subscribed channel with its vast library of Bollywood music videos and trailers.
3. Cocomelon – 189M+ Subscribers
Children’s content remains one of the biggest niches on YouTube, and Cocomelon’s nursery rhymes continue to capture young audiences worldwide.
4. SET India – 181M+ Subscribers
Sony Entertainment Television’s Indian branch attracts millions of views with its TV show uploads, reality show snippets, and entertainment content.
5. Vlad and Niki – 133M+ Subscribers
Vlad and Niki are a globally renowned duo of young siblings who create engaging, family-friendly content on YouTube. With their vibrant energy and imaginative storytelling, their videos feature a mix of adventures, challenges, educational skits, and creative role-play. Kids worldwide love the channel for its fun, colorful themes and entertaining escapades.
Rank | Account | Jan 2025 Subscribers |
1 | MrBeast | 356 million |
2 | T-Series | 285 million |
3 | Cocomelon – Nursery Rhymes | 189 million |
4 | SET India | 181 million |
5 | Vlad and Niki | 133 million |
6 | ✿ Kids Diana Show | 130 million |
7 | Like Nastya | 125 million |
8 | Zee Music Company | 114 million |
9 | Stokes Twins | 111 million |
10 | PewDiePie | 110 million |
11 | WWE | 107 million |
12 | Goldmines | 103 million |
13 | Sony SAB | 98.9 million |
14 | BLACKPINK | 95.7 million |
15 | ChuChu TV Nursery Rhymes & Kids Songs | 94.8 million |
16 | Zee TV | 87.4 million |
17 | 김프로KIMPRO | 83.5 million |
18 | 5-Minute Crafts | 80.9 million |
19 | Pinkfong Baby Shark – Kids’ Songs & Stories | 77.8 million |
20 | BANGTANTV | 79 million |
Source: Social Blade
Most Followed People on X (2025)
X remains the hub for breaking news, political debates, and celebrity opinions. Here’s who has the most followers in 2025:
1. Elon Musk (@elonmusk) – 215.8M+ Followers
Elon Musk continues to dominate X with his insights on AI, space, and Tesla and his controversial take that sparked global discussion.
2. Barack Obama (@barackobama) – 130.7M+ Followers
As a former U.S. President, Obama remains highly influential with his humanitarian efforts and political commentary.
3. Cristiano Ronaldo (@Cristiano) – 114.6M+ Followers

Ronaldo’s massive fanbase extends beyond Instagram, making him one of the most-followed athletes on X.
Rank | Account | Jan 2025 Followers |
1 | elonmusk | 215.2 million |
2 | BarackObama | 130.8 million |
3 | Cristiano | 114.6 million |
4 | justinbieber | 109.6 million |
5 | rihanna | 108.3 million |
6 | katyperry | 105.5 million |
7 | narendramodi | 105 million |
8 | realDonaldTrump | 99.8 million |
9 | taylorswift13 | 94.6 million |
10 | NASA | 85 million |
11 | ladygaga | 82.4 million |
12 | YouTube | 79.5 million |
13 | KimKardashian | 75.1 million |
14 | EllenDeGeneres | 73.2 million |
15 | X | 68.7 million |
16 | BillGates | 66.1 million |
17 | imVkohli | 65.7 million |
18 | selenagomez | 65.6 million |
19 | neymarjr | 64 million |
20 | cnnbrk | 63.8 million |
Most Followed People on Facebook (2025)
Facebook may not be as trendy as newer platforms, but it still boasts massive followings for some personalities.
1. Cristiano Ronaldo – 170M+ Followers
Ronaldo tops another platform, reinforcing his title as the most-followed person across all social media.
2. Shakira – 123M+ Followers
The Colombian superstar continues to attract millions of fans with her music, advocacy, and engaging content.
3. Will Smith – 115M+ Followers
Despite ups and downs in his career, Will Smith remains one of the most-followed actors on Facebook.
What Can We Learn from These Social Media Giants?
- Consistency is Key – The most-followed accounts regularly post engaging content to keep their audiences hooked.
- Authenticity Wins – People resonate with honest, unfiltered content. Figures like Khaby and MrBeast have mastered this approach.
- Brand Collaborations Matter – Many top influencers leverage their massive followings for business opportunities, from beauty brands to sports endorsements.
- Multi-Platform Domination – Most top-followed people have strong presences across multiple platforms, ensuring they stay relevant in every digital space.
As social media grows, expect these numbers to shift, new influencers to rise, and the digital landscape to change. But one thing remains clear – the battle for social media supremacy is more competitive than ever in 2025!