The Most Followed Social Media Accounts of 2025

Social media dominance is a game of influence, engagement, and relentless content creation. This year, the battle for the most-followed accounts continues to be fiercely competitive across platforms like Instagram, TikTok, X, YouTube, and Facebook.

Some personalities have maintained their stronghold, while new influencers and brands have skyrocketed to unprecedented fame.

Global Social Media Users – The number of social media users worldwide has surpassed 5.2 billion, accounting for over 65% of the global population.

Most Engaged PlatformTikTok continues to dominate engagement, with an average user spending 95 minutes daily, surpassing Instagram and YouTube.

Most Popular Content FormatShort-form videos (under 60 seconds) now drive 80% more engagement than static posts across all major platforms, making them the most effective content type for brands and influencers.

This guide breaks down the most-followed accounts across significant platforms, highlights their success, and reveals key insights into their digital empires.

Most Followed People on Instagram (2025)

Instagram remains one of the most influential social media platforms, and its most-followed accounts reflect a mix of entertainment, sports, and lifestyle influencers.

1. Cristiano Ronaldo (@cristiano) – 648M+ Followers

Cristiano Ronaldo continues to dominate Instagram, growing his audience through engaging sports content, brand endorsements, and glimpses into his personal life. His collaborations with Nike and CR7 fashion brands further boost his influence.

2. Lionel Messi (@leomessi) – 504M+ Followers

Messi’s follower count continues to soar, with another Ballon d’Or under his belt, and his move to MLS sparks global interest. His family-centric posts and partnerships with brands like Adidas make him an Instagram powerhouse.

3. Selena Gomez (@selenagomez) – 422M+ Followers

Selena Gomez is a true queen of engagement, balancing her music career with acting and philanthropy. Her beauty brand, Rare Beauty, has gained immense traction, contributing to her Instagram dominance.

4. Dwayne ‘The Rock’ Johnson (@therock) – 395M+ Followers

Hollywood’s biggest action star continues to inspire millions with fitness motivation, movie promotions, and his business ventures, including Teremana Tequila.

5. Kylie Jenner (@kyliejenner) – 394M+ Followers

Kylie’s influence in the beauty industry with Kylie Cosmetics and her brand keeps her in the top rankings. Her posts about family, fashion, and big-name collaborations drive engagement.

20 Most Followed People on the Instagram

RankAccountFollowers in Jan 2025
1Instagram685 million
2Cristiano Ronaldo648 million
3Leo Messi505 million
4Selena Gomez422 million
5Dwayne Johnson395 million
6Kylie394 million
7Ariana Grande376 million
8Kim Kardashian358 million
9Beyoncé313 million
10Khloé Kardashian304 million
11Nike302 million
12Justin Bieber295 million
13Kendall289 million
14Taylor Swift282 million
15National Geographic279 million
16Virat Kohli270 million
17Jennifer Lopez249 million
18Neymar227 million
19Barbie (Nicki Minaj)226 million
20Kourtney Kardashian Barker220 million

Source: Social Blade

Most Followed People on TikTok (2025)

TikTok’s algorithm-driven approach has turned content creators into overnight celebrities. Let’s look at the most prominent names ruling the platform in 2025.

1. Khaby Lame (@khaby.lame) – 162.4M+ Followers

Khaby Lame’s signature wordless reactions to complicated life hacks still dominate TikTok. His unique approach to comedy and collaborations with global brands keep him at the top.

2. Charli D’Amelio (@charlidamelio) – 157.3M+ Followers

The original queen of TikTok dances continues to thrive with brand deals, a successful YouTube career, and business ventures in the fashion industry.

3. MrBeast (@mrbeast) – 114.2M+ Followers

With his extravagant giveaways and high-stakes challenges, MrBeast’s presence on TikTok has surged, making him one of the most-followed content creators across platforms.

4. Bella Poarch (@bellapoarch) – 94.2M+ Followers

With a successful transition into music, Bella Poarch remains one of TikTok’s most influential stars. Her aesthetic content and brand collaborations keep her engagement levels high.

5. Addison Rae (@addisonre) – 88.6M+ Followers

Despite shifting more towards acting and singing, Addison Rae still commands a vast TikTok audience. Her fashion and beauty-related content remains highly influential.

RankAccountJan 2025 Followers
1Khabane lame162.4 million
2charli d’amelio157.4 million
3MrBeast114.1 million
4Bella Poarch94.2 million
5Addison Rae88.6 million
6TikTok88.4 million
7Kimberly Loaiza83.2 million
8Zach King82.1 million
9The Rock77.3 million
10domelipa77 million
11cznburak75 million
12Will Smith74.9 million
13BTS71.3 million
14BILLIE EILISH69.7 million
15Jason Derulo65.8 million
16WILLIE SALIM64.6 million
17Selena Gomez58.1 million
18Kylie Jenner56.9 million
19YZ56.5 million
20VILMEI✨56 million

Source: Social Blade

Most Followed YouTube Channels (2025)

YouTube is the go-to platform for long-form content, and these channels dominate the platform with billions of views.

1. MrBeast – 356+ Subscribers

MrBeast’s philanthropy-driven content, insane giveaways, and massive productions have made him the king of YouTube.

2. T-Series – 285M+ Subscribers

India’s music and film giant, T-Series, continues to be the most-subscribed channel with its vast library of Bollywood music videos and trailers.

3. Cocomelon – 189M+ Subscribers

Children’s content remains one of the biggest niches on YouTube, and Cocomelon’s nursery rhymes continue to capture young audiences worldwide.

4. SET India – 181M+ Subscribers

Sony Entertainment Television’s Indian branch attracts millions of views with its TV show uploads, reality show snippets, and entertainment content.

5. Vlad and Niki – 133M+ Subscribers

Vlad and Niki are a globally renowned duo of young siblings who create engaging, family-friendly content on YouTube. With their vibrant energy and imaginative storytelling, their videos feature a mix of adventures, challenges, educational skits, and creative role-play. Kids worldwide love the channel for its fun, colorful themes and entertaining escapades.

RankAccountJan 2025 Subscribers
1MrBeast356 million
2T-Series285 million
3Cocomelon – Nursery Rhymes189 million
4SET India181 million
5Vlad and Niki 133 million
6✿ Kids Diana Show 130 million
7Like Nastya125 million
8Zee Music Company114 million
9Stokes Twins111 million
10PewDiePie110 million
11WWE107 million
12Goldmines103 million
13Sony SAB98.9 million
14BLACKPINK95.7 million
15ChuChu TV Nursery Rhymes & Kids Songs94.8 million
16Zee TV87.4 million
17김프로KIMPRO83.5 million
185-Minute Crafts80.9 million
19Pinkfong Baby Shark – Kids’ Songs & Stories77.8 million
20BANGTANTV79 million

Source: Social Blade

Most Followed People on X (2025)

X remains the hub for breaking news, political debates, and celebrity opinions. Here’s who has the most followers in 2025:

1. Elon Musk (@elonmusk) – 215.8M+ Followers

Elon Musk continues to dominate X with his insights on AI, space, and Tesla and his controversial take that sparked global discussion.

2. Barack Obama (@barackobama) – 130.7M+ Followers

As a former U.S. President, Obama remains highly influential with his humanitarian efforts and political commentary.

3. Cristiano Ronaldo (@Cristiano) – 114.6M+ Followers

Ronaldo’s massive fanbase extends beyond Instagram, making him one of the most-followed athletes on X.

RankAccountJan 2025 Followers
1elonmusk215.2 million
2BarackObama130.8 million
3Cristiano114.6 million
4justinbieber109.6 million
5rihanna108.3 million
6katyperry105.5 million
7narendramodi105 million
8realDonaldTrump99.8 million
9taylorswift1394.6 million
10NASA85 million
11ladygaga82.4 million
12YouTube79.5 million
13KimKardashian75.1 million
14EllenDeGeneres73.2 million
15X68.7 million
16BillGates66.1 million
17imVkohli65.7 million
18selenagomez65.6 million
19neymarjr64 million
20cnnbrk63.8 million

Most Followed People on Facebook (2025)

Facebook may not be as trendy as newer platforms, but it still boasts massive followings for some personalities.

1. Cristiano Ronaldo – 170M+ Followers

Ronaldo tops another platform, reinforcing his title as the most-followed person across all social media.

2. Shakira – 123M+ Followers

The Colombian superstar continues to attract millions of fans with her music, advocacy, and engaging content.

3. Will Smith – 115M+ Followers

Despite ups and downs in his career, Will Smith remains one of the most-followed actors on Facebook.

What Can We Learn from These Social Media Giants?

  1. Consistency is Key – The most-followed accounts regularly post engaging content to keep their audiences hooked.
  2. Authenticity Wins – People resonate with honest, unfiltered content. Figures like Khaby and MrBeast have mastered this approach.
  3. Brand Collaborations Matter – Many top influencers leverage their massive followings for business opportunities, from beauty brands to sports endorsements.
  4. Multi-Platform Domination – Most top-followed people have strong presences across multiple platforms, ensuring they stay relevant in every digital space.

As social media grows, expect these numbers to shift, new influencers to rise, and the digital landscape to change. But one thing remains clear – the battle for social media supremacy is more competitive than ever in 2025!

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