Best Practices for Creating SEO-friendly URLs

Different websites have different URL formats. It is possible for one URL to be formatted for an e-commerce site and another for a blog. Different URL architectures are frequently used to meet the objectives and requirements of diverse websites in general. Ultimately, the URL structure should be SEO-friendly, regardless of how different websites are from one another.

Both search engine optimization and user experience benefit from properly optimized URLs. URLs rank highly on the list of factors that search engines use when making decisions. Similar to page titles, URLs serve as a search engine and possible visitor’s description of a web page, therefore they should be precise, alluring, and organized effectively.

So, we’ll go into further depth below about the structure of SEO-friendly URLs and how to make them for your website. 

Let’s examine the structure of URLs and discover how they are created, though, before going on to that part.

What is a URL?

A URL (Uniform Resource Locator) is a string of letters used on the internet to identify and find a specific resource, such as a web page, picture, video, or file. Each component of a URL is vital for SEO practices (for example, employing HTTPS protocols, acceptable TLDs, relevant subfolders, and so on).

Still, one of the most important components of a URL is the slug. When you create a new page, you must choose a slug.  An example is the URL where the slug is ‘seo-platforms’.

The Anatomy of a URL

URL consists of many parts:

parts of url

1. Protocol

The very first portion of the URL – the “HTTP” part of ““. This identifies the protocol used to access the resource, such as HTTP (HyperText Transfer Protocol) or HTTPS (HTTP Secure).

protocol example

2. Sub Domain

A subdomain in a URL specifies which page of your website the web browser should display.  It is the “www.” in “” The use of subdomains helps Google and your visitors understand that your website has more information than just a homepage. They also group your website’s primary content categories.

sub domain example

3. Domain

Your domain name, which (probably) you paid for directly. It tells users that they are on the website of a specific brand.

example of domain

4. Top-level Domain

The top-level domain (TLD) identifies the sort of entity that your company registers as on the internet.

example of top level domain

5. Path

Path refers to anything following the first slash after the domain name (including directories). This is also known as a “relative URL.

example of path

6. Folder/Subfolder

URLs usually have a hierarchical organizational structure. /blog/ is a folder in the sample picture above. If we organized blog material by the year it was published (for example, /blog/2020/what-is-in-a-seo-friendly-url), the /2020/ portion would be a subfolder. It’s a nested version of the parent/child URL structure that’s commonly used for category and subcategory organizing (imagine breadcrumb nesting).

example of folder

7. Slug

Similar to the path, it only refers to the name of the URL that comes after the last slash, or the particular page you are now reading. The URL slug is the actual filename of the asset in the case of aids (such as pictures, JS, CSS, etc.).

example of slug

8. Parameters/Query Parameters

Anything following the question mark in a URL, with hashes being the exception. Dynamic URLs, or URL parameters, can alter the content of a website but don’t necessarily do so.

example of parameters

9. Hash/Anchor

Anything following the pound symbol in a URL.  Hash-containing unique URLs won’t be accessible to Google; only the portion of the URL that doesn’t contain a hash will be taken into account. They particularly advise against using hashes in URLs as a result.

example of hash

The slug is likely the most significant section for SEO. You must select one of these options each time you create a page or post. An SEO-friendly URL slug will satisfy both searchers and search engines. URL slugs optimized for SEO, for example, are brief, readily legible and keyword-rich.

But how do you go about developing the best URL slugs for SEO?

So let’s start here!

How to Create an SEO-friendly URL Slug?

When it comes to constructing URL slugs, it’s easy to fall into the trap of simply selecting a few words (representing your page/post) and making them your slug. While a slug that is relevant, accessible, and human-friendly will go you further than a slug that reads like nonsense.

Effective URL slug creation involves MUCH MORE than that.

In fact, there are a few important things to do in order to develop SEO slugs that increase ranks and visitors.

Let’s go over each of them one by one:

1.  Pair your URL Slug with Your Title

  • The content of your page should be correctly reflected in a superb URL.
  • In this approach, a person will have a clear idea of what to expect when they go to the destination page when they see your URL.
  • They remain because their needs are met on the page.
  • Copying your title will help you create an SEO-friendly URL slug.
  • Your page’s headline (e.g., title) will produce a reliable URL with a few modifications.

2. Remove Unusual Characters

  • Unusual characters should not be used in URLs. They can damage particular browsers and prevent web spiders from seeing your content.
  • URLs containing punctuation are difficult to see, making remembering and inputting the URL into a browser unpleasant.

All hazardous characters and punctuation (excluding hyphens and underscores) should be removed from your URL.

3. Remove Numbers

remove numbers

URLs with numbers are problematic. They make it more difficult to update your material. To update the slug, I’d have to redirect the old URL to the new URL. Some website builders, such as WordPress and Shopify, add a redirect automatically when a slug is updated,

  • Furthermore, it’s common to forget to update the URL number while making changes to the other parts, resulting in a mismatch.
  • Implementing URL redirection is inefficient. It may result in less link juice being passed through to target URLs.
  • Given this, it is preferable to avoid using numbers entirely. When you make modifications to your page/post, you won’t have to adjust the URL slug.

4. Remove Unnecessary Words from Your URL Slug

  • Google recommends keeping URLs as basic as possible, and there are probably a handful of reasons for this. For starters, visitors may be put off by very lengthy URLs.
  • Second, lengthy URLs are frequently shortened in search results.

So, let’s delete any unnecessary information from our possible URL. Stop words (and, or, but, of, the, a, etc.) should be avoided in general since they add unneeded length to a URL.

5. Reduce Your URL Slug to a Single Keyword


What you’re likely left with at this point is a compressed, keyword-rich version of your title because the majority of titles naturally include keywords. URLs with fewer than 60 characters work better. Search engines will not truncate them and are easier to read.

But it isn’t all. Short URLs also;

  • Make it easier to update the material.
  • Keyword importance is increased by using short URLs.

6. Add Keyword Modifiers

Modifiers are words or phrases that give your URL more information. You may be able to rank for long-tail variations of your target keyword by including words like “best,” “guide,” “checklist,” “fast,” and “review” in your content.

For example, in this report for our competitor’s website about SEO experiments, the words “test” and “tester” appear several times.

It could be a good idea to incorporate one of these in our URL. This would help us rank higher for phrases like “SEO tests” and “SEO testing” without having a significant influence on our keyword density.

7. Make Your URL Slug Appealing

Organic click-through rate is an important ranking component in search engines. Along with your title tag, your URL has a significant impact on whether or not someone clicks on your listing in SERPs.

Our possible URL is brief and focused on our primary target term. When users see our URL in search engines, it will be clear that our page provides what they are looking for.

8. Make a Lower Case URL Slug

Lower case slug
  • There are certain exceptions to the general rule that web servers regard lowercase and uppercase URLs equally.
  • Technically, everything in a URL that comes after the hostname (domain) is case-sensitive, and some dedicated servers will handle it that way.
  • Use lowercase URLs at all times to be on the safe side and prevent any duplicate content concerns.

9. Replace Spaces with Hyphens

Use hyphens to make the URL more visually appealing. These days, having a clickable URL is essential if you want more organic traffic and higher ranks. Google also recommends using hyphens in URLs.

10. Finish Your URL Slug with a Trailing Slash (optional)

The final step is to finish your URL slug with a trailing slash for visual reasons. A URL that needs a terminating slash or an extension (such as.jpg or.pdf) needs to be completed.

Why is URL Structure Important for SEO?

Importance of url structure

URLs organize the content on your website. They serve as the interface between your content and the user. A well-formed URL can convey important information about the content of a website, whereas a badly designed URL can be confusing and useless.

Here are some of the reasons why URL structure is essential for SEO:

a. Keywords: The words in a URL can provide search engines with information about the page’s topic. Incorporating relevant keywords into the URL can help the website rank higher in search results for those keywords.

b. User Experience: When it comes to SEO, the most critical component is a great user experience. Use a sensible URL structure with page hierarchies to improve your user experience. Humans will find it easier to traverse your website if the material is intuitively organized.

c. Navigation: URL structure may also aid people in navigating a website. A logical arrangement of folders and subdirectories in the URL can help people discover similar sites and information more easily.

d. Linking: The use of URLs as anchor text in links is common, and a well-structured URL can give context to the link’s destination. This can assist search engines recognize the link’s relevancy and increase the page’s ranking.


Are you ready to improve your own URL slugs?

Creating SEO-friendly URLs is an important part of search engine optimization. Making SEO-friendly URLs that are succinct, descriptive, and easy to read and remember are best practices. Including keywords in URLs can boost their relevance to search queries.

It is important to avoid utilizing special characters and extraneous parameters, which can confuse URLs and make them harder to crawl for search engines.

While it doesn’t pay to spend too much time developing SEO-friendly URLs, it does make sense to approach them logically and in accordance with best practices.

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