Top 26 Content Marketing Tools for Boosting Your Brand’s Visibility

For a variety of reasons, raising brand awareness is crucial for your company. Brand awareness refers to the extent to which clients are familiar with your firm and its benefits. 

How can content marketing be utilized to increase brand awareness?

The importance of content marketing for promoting a brand’s goods and services is widely established. However, the proper technology and tools are required to support a successful content marketing plan

40% of B2C marketers claim their company has a basic understanding of content marketing technologies. The percentage of B2C marketers who consider themselves specialists in content marketing technology is only 9%.

With the proper content marketing tools, everyone should be able to execute their marketing strategies effectively. Now let us look at the top 26 content marketing tools that might improve the way you create and distribute your content.

Top 26 Content Marketing Tools for 2024

1. HubSpot

Hubspot

For those who wish to create a content marketing plan from scratch, HubSpot’s solution is the finest. When compared to other alternatives, it includes a few useful features, such as Content Staging, which makes it easier to discover the ideal content piece for each stage of the sales funnel.

Features:

  • Marketing Hub – contains blogging tools, social media, online advertising solutions, etc., and optimizes all digital marketing procedures. Additionally, it may be used by marketers for account-based marketing, email marketing automation, and lead creation.
  • The sales centre includes analytics, reporting, and sales engagement capabilities.
  • Service Hub offers comprehensive help desk automation, conversational solutions, a shared email, and knowledge base management.
  • Access to the drag-and-drop editor, dynamic content, and hosting is provided via CMS Hub.

Pricing:

The below screenshot gives an overview of pricing.

Hubspot: Pricing

2. Grin

Grin

Businesses may find and hire influencers using the all-in-one creator management platform GRIN, which will improve brand promotion everywhere. Businesses may locate the ideal influencers depending on the audience, demographics, and even customer impact with the help of the GRIN influencer recruiting suite.

In addition to an integrated email inbox, affiliate links coupon code creation, thorough ROI reporting, and interfaces with well-known third-party marketing and eCommerce platforms, GRIN offers all of these features. Product seeding, content management, sales tracking, and other features are also included in GRIN.

Features:

  • At every stage of your influencer marketing campaign, GRIN offers all the tools you need to cultivate genuine brand relationships, from screening applications to connecting with your influencers.
  • Without using a single spreadsheet, track all of your KPIs, produce tailored reports, and show ROI.
  • Take advantage of each photo and upload it. Every piece of love your brand ambassadors and content producers provide on social media can be found, tracked, and reused with the aid of GRIN.

Pricing:

You must contact their sales staff for pricing.

3.Monday.com

Monday

The adaptable platform Monday.com is ideal for content marketing teams. It was created to provide you and your team with the best decision-making tools available. The content management platform’s adaptable features enable it to fit your particular workflow. You can change its features until you find the ideal one for boosting your marketing efforts.

Features:

  • It has a simple user interface.
  • It makes it simple to manage workload and collaboration.
  • A content schedule that you can design will help you keep track of everything.
  • You can keep track of all of your business and creative assets in one place.

Pricing:

The below screenshot gives an overview of pricing.

Monday: Pricing page

4. Grammarly

Grammarly

Grammarly is a free online editing and proofreading tool that helps you improve your work’s style and flow while eliminating grammatical and punctuation issues.

Additionally, Grammarly Business is a tool that content marketing teams can use to polish their internal and external interactions since it offers better word choices, makes sentences clearer, and corrects grammar mistakes.

Features:

  • You want to share your best work with the public in a variety of formats, including email discussions, comment threads, texts, and theses. Grammarly’s quick writing advice is intelligently given whenever you need it, letting your ideas shine.
  • Catch typos, missing punctuation, and frequently misunderstood terms before they distract your reader.
  • Get advice on how to change the tone and attitude of your writing while maintaining the message.
  • By promoting the vocabulary and tones specific to your brand, use agreed principles to make teams seem consistent.

Pricing:

The below screenshot gives an overview of Grammarly pricing.

Grammarly:Pricing Page

5. Loomly

Loomly

A content scheduler with a twist is Loomly. It might help you come up with ideas for posts to make on social media. After posting a piece of content, you may use its collaboration features to keep your content team informed. This enables your staff to reply quickly to inquiries and requests from clients.

Features:

  • You can manage both organic and paid social media postings from a single platform. Additionally, you receive an email, push, Slack, and Microsoft Teams notice whenever a member of your team edits or comments on a piece of content.
  • Loomly generates post ideas for you based on popular topics, RSS feeds, forthcoming events, and social media best practices.
  • Your assets may be stored, arranged, and used with Loomly’s central, user-friendly Library.
  • Before you hit “publish,” Loomly generates content and ad previews for you and your team.
  • Once a post has been published, you may track its success in real time using Loomly’s analytics.

Pricing:

The below screenshot gives an overview of pricing.

Loomly: Pricing Page

6. Canva

Canva

Users may create graphics for social media, presentations, poster design, PDFs, and other visual material with Canvas online editor, which has millions of designs at their disposal. You may download this solution as Windows software, and it is offered in more than fifty different languages. The platform also includes a poster maker feature, allowing users to effortlessly design eye-catching posters for various purposes, such as events, promotions, or informational displays.

Features:

  • It allows for the creation of visually appealing graphics and designs that can grab the attention of potential customers and help to increase engagement on social media platforms.
  • It offers a wide variety of templates and design elements that can be easily customized to fit a company’s branding and messaging, making it easy to maintain a consistent look and feel across all marketing materials.
  • The collaboration feature allows multiple team members to work on the same design at the same time, which can save time and improve efficiency.
  • It has a user-friendly interface that makes it easy for non-designers to create professional-looking graphics without any prior design experience.
  • It can publish designs directly to social media platforms which can make it easier to share content quickly and effectively across multiple channels.

Pricing:

The below screenshot gives an overview of pricing.

Canva :Pricing Page

7. Iconosquare

Icon square

A social media marketing tool with strong monitoring and analytics features is called Iconosquare. It simplifies the process of scheduling and distributing material like other programs in this field, but it also has a few unexpected bonus capabilities. On Instagram, for example, you may schedule normal posts, stories, and carousels. To increase interaction, you may also add the first comment on your new article.

Features:

  • Iconosquare allows you to schedule and publish content across multiple social media platforms in one place. This saves time and effort and ensures that your content is reaching your target audience.
  • Iconosquare tracks key performance metrics such as engagement and reach and provides detailed reports on the performance of your content. This allows you to measure the success of your content marketing efforts and make data-driven decisions to improve your strategy.
  • Iconosquare monitors social media platforms for mentions of your brand or specific keywords, allowing you to track conversations and respond to customer feedback. This helps you to understand what your audience is saying about your brand and adjust your content strategy accordingly.

Pricing:

The below screenshot gives an overview of pricing.

Icon square:pricing page

8. ClickFunnels

Clickfunnels

ClickFunnels is a tool for sales funnel optimization that allows you to create a prototype of a high-converting landing page that will bring you more paying clients.

The best aspect about this program is that you don’t need any graphic design or coding knowledge to use it – ClickFunnels has an easy-to-use drag-and-drop editor with hundreds of templates that you can adjust to your specific needs.

Features:

  • Drag-and-drop funnel builder.
  • Customizable templates.
  • A/B testing.
  • Integrations with popular payment gateways.
  • Membership site creation.
  • Email marketing automation.
  • Affiliate management.
  • Analytics and tracking.
  • Custom domains and SSL support.
  • Mobile Optimization.

Pricing:

The below screenshot gives an overview of pricing.

Clickfunnels: pricing page

9. Wordable

Wordable

Wordable is an internet program that allows you to quickly import material and pages from Google Docs into WordPress. According to Wordable’s homepage, it promises to assist content managers to save 6-100+ hours each week.

Features:

  • Real-time collaboration.
  • Version history.
  • Document commenting.
  • Integrations with Google Drive, Slack, and more.
  • Secure sharing and access control.
  • Task management and assignment.
  • Document export options.
  • Advanced search and filtering.
  • Document template library.
  • Mobile app support.

Pricing:

The below screenshot gives an overview of pricing.

Wordable: pricing page

10. Evernote

Evernote

Evernote is a cross-platform, freemium program for capturing, organizing, and preserving notes. It allows users to create notes that can include typed text, handwritten notes, web pages, photos, audio, and other media. Notes may be stored in notebooks and labelled for quick retrieval. Evernote also provides collaboration tools, allowing users to share notebooks and collaborate on projects with others.

Features:

  • Create typed, handwritten, or formatted text notes, as well as embed images, audio, and more.
  • Store notes in notebooks and tag them for easy searching and categorization.
  • Share notebooks with others and collaborate on projects in real-time.
  • Use Evernote to create to-do lists, set reminders, and track progress on projects.
  •  Present your notes and ideas in an attractive, organized manner.
  •  Evernote integrates with a variety of productivity tools, including Google Drive, Slack, and IFTTT.

Pricing:

The below screenshot gives an overview of pricing.

11. Trello

Trello

An effective content marketing strategy requires collaboration. Simple communication and collaboration are required if your team is to complete all of your duties and projects on time.

You may use a tool like Trello to make project boards, assign tasks, exchange content briefs, and more.

This platform makes it much easier to keep track of your work and assignments, ensuring that you do not miss any deadlines. You’ll be able to see who’s working on which card, how far they’ve gotten, and what they’ve completed.

Features:

  • Create boards to organize projects and tasks.
  • Add lists to boards to categorize tasks.
  • Use labels to categorize tasks based on priority, status, etc.
  • Set due dates for tasks to keep track of deadlines.
  • Integrate with other tools using Trello’s Power-Ups.

Pricing:

The below screenshot gives an overview of pricing.

Trello: pricing page

12. Visually

Visually

Visually is a creative marketplace and online collaboration platform that connects businesses with highly talented experts and marketing freelancers to collaborate on visual material.

Infographics, eBooks, reports and presentations, professional images, interactive microsites, social media postings, and other sorts of content may all be created Visually. This platform will also be useful for content managers developing a video marketing plan.

Features:

  • Infographics
  • Videos
  • Reports & presentations
  • Illustrations
  • Content writing & copywriting
  • Interactive microsites
  • Ebooks and white papers
  • Social media micro-content
  • Writing

Pricing:

Visually does not have an initial cost because it is a collaborative platform. You can, however, subscribe to receive a quote by supplying the sales staff with information about your business and your phone number.

Visually

13. Hotjar

Hotjar

Hotjar is an excellent tool for determining how people interact with your website. Using heatmaps and real-time records of customer visits, you can determine where users leave your site and where they spend the most time. Hotjar also gives its analysis of each page’s success in terms of interaction, readability, layout, and content.

Hotjar collects incoming input and performs surveys and polls of your website users without interfering with their purchasing process. It is GDPR and CCPA compliant and safeguards end-user privacy.

Features:

  • Visualize how users interact with website elements, such as clicks, taps, and mouse movements.
  • Watch recordings of real user sessions to understand user behaviour and identify areas for improvement.
  • Track the steps users take to complete a goal, such as a purchase or sign-up.
  • Analyze form submissions to identify common drop-off points and improve conversion rates.
  • Collect feedback from website visitors through on-page polls.
  • Create custom surveys to gather insights from website visitors.

Pricing:

The below screenshot gives an overview of pricing.

Hotjar:pricing page

14. Vidyard

Vidyard

Vidyard is a commercial video marketing and communications tool. It enables customers to produce, host, manage, and monitor video content while also connecting with other marketing tools such as marketing automation software, CRM systems, and web analytics platforms. Video hosting and administration, video analytics, video personalization, video SEO, and video sales enablement are some of Vidyard’s key features.

Features:

  • Host and manage your videos securely in the cloud.
  • Track viewer engagement and measure the performance of your videos.
  • Personalize video experiences for each viewer.
  •  Optimize your videos for search engines and improve discoverability.
  • Enhance sales productivity by embedding videos directly into sales presentations, emails, and other sales collateral.
  • Integrate with other marketing tools, including marketing automation, CRM, and web analytics platforms.

Pricing:

The below screenshot gives an overview of pricing.

Vidyard: pricing page

15. GetResponse

Getresponse

GetResponse is an all-in-one online marketing platform that helps businesses grow their audience, engage customers, and increase sales. It offers a range of features including email marketing, landing pages, and marketing automation. 

Features:

  • Create and manage sales funnels to convert leads into customers.
  • Create and send professional-looking emails to your subscribers.
  • Build and publish high-converting landing pages in minutes. 
  • Integrate with popular e-commerce platforms to simplify your sales process.

Pricing:

The below screenshot gives an overview of pricing.

Get response:pricing page

16. Kajabi

Kajabi

Kajabi is an all-in-one online platform for creating and selling online courses, digital products, and membership sites. It provides a range of tools and features to help businesses grow their online presence and monetize their expertise.

Features:

  • Create and sell online courses with customizable templates and drag-and-drop tools.
  • Sell digital products like ebooks, videos, and images. Automate your sales funnels with Kajabi.
  • Create and manage a members-only area for your customers.
  • Build custom landing pages to promote your courses and products.
  • Create and send email campaigns to your subscribers.

Pricing:

The below screenshot gives an overview of pricing.

17. Pexels

Pexels

Pexels is a stock photo website that offers high-quality and royalty-free images and videos for personal and commercial use. The website debuted in 2014 and has since grown in popularity as a resource for creative professionals and businesses looking for visual material for their projects.

Features:

  • Large collection of high-quality, royalty-free photos and videos.
  • Free to use for personal and commercial projects.
  • Search functionality to find specific images based on keywords and tags.
  • A user-friendly interface for browsing and downloading content.
  • Option to download photos in different sizes and resolutions.
  • A community of photographers and videographers contributing to the library.
  • Advanced search filters to refine search results by colour, orientation, and more.
  • Integration with other design tools such as Canva, Adobe Creative Cloud, and more.
  • Pexels Pro subscription offers access to exclusive content and advanced features.

Pricing:

Pexels offers its stock photos and videos for free. However, they also offer a paid subscription service called “Pexels Pro” which provides access to exclusive content, advanced search options, and other premium features. The pricing for Pexels Pro starts at $9.99 per month (billed annually).

18. Lumen5

Lumen5

Lumen5 is a video producer for content marketers who have never produced or edited a video before. The tool includes a template library, and you retain complete control over content and branding. Lumen5’s AI-powered dashboard now allows you to convert your articles into videos.

Features:

  • Intuitive drag-and-drop interface for easy video creation.
  • A library of over 1 million stock photos, videos, and audio clips to choose from.
  • Automated text-to-speech narration and voice-over options.
  • A range of customizable video templates to choose from.
  • Social media integrations for easy sharing of videos on platforms like Facebook, YouTube, and more.
  • Option to add text, images, and logos to videos.
  • Built-in analytics to track video performance and engagement.

Pricing:

The below screenshot gives an overview of pricing.

Lumen 5:pricing page

19. Ceros

Ceros

Ceros is a cloud-based design platform that offers a suite of tools to assist marketers in creating interactive content. The tool can assist you in getting started in the field of interactive marketing if your existing resources are restricted.

Features:

  • A drag-and-drop interface makes it simple to create content.
  • A collection of ready-made layouts, components, and animations.
  • The ability to include interactive features such as clickable photos, videos, forms, and other media.
  • To measure performance and engagement, you may interface with marketing and analytics platforms.
  • Collaboration tools for teams to collaborate on projects.
  • Content can be published and hosted on an external site.
  • The ability to create and publish content without the use of coding.

Pricing:

This platform’s preview is only available via a demo call. If you’re interested in this solution, please enter your work email and phone number, and a member of the sales team will contact you with a quote.

Ceros:pricing page

20. Socialpilot

socialpilot

SocialPilot is a powerful social media management tool designed for agencies and small-to-medium businesses. Since 2014, SocialPilot has grown to help over 13,500 users manage their social media activities efficiently. It supports major social networks like Facebook, Instagram, TikTok, LinkedIn, Twitter, and Pinterest, allowing users to handle all their social media needs from one platform.

With SocialPilot, users can easily plan and schedule posts across multiple social media accounts, ensuring their content is posted consistently and on time. The platform’s analytics and reporting tools provide valuable insights into social media performance, helping users track engagement, audience growth, and overall effectiveness. This data helps users improve and optimize their social media campaigns continuously.

SocialPilot also includes a content curation tool, which allows users to find and share relevant content effortlessly. This helps maintain a steady stream of engaging posts for their audience. For teams, SocialPilot offers smooth collaboration features with roles and permissions, making it easy for team members to work together on social media campaigns without confusion.

Overall, SocialPilot is an all-in-one solution that helps users optimize their social media presence and achieve their marketing goals effectively.

Pricing: 

  • Professional: $25.50/ month (billed annually), 10 social media accounts and 1 user
  • Small team: $42.50/ month (billed annually) 20 social media accounts, 3 users and a content library
  • Agency: $85/month (billed annually)30 Social Media Accounts, 6 Users, Unlimited Clients, Client Approval, Content Library
  • Agency+: 50 Social Media Accounts, Unlimited Users, Unlimited Clients, Client Approval, Content Library, White Label

21. Contentools

Content tools

Contentools is a web-based platform that allows you to consolidate all of your content marketing operations, including planning, collaboration, management, and publication. The most remarkable feature of this solution is its extensive interaction with popular productivity tools such as Slack and Trello, as well as social networking sites and WordPress. 

Features:

  • Content creation & collaboration.
  • Workflow & approval process.
  • Analytics & reporting.
  • Integration with other tools (e.g. social media, email marketing).
  • Personalized content recommendations.
  • Multi-language support.
  • SEO optimization.
  • User management & permissions.

Pricing:

The below screenshot gives an overview of pricing.

Content tools:pricing page

22. LOVO

LOVO is a cutting-edge content marketing tool that uses AI voiceover technology and text-to-speech software to significantly increase your brand’s visibility. This platform allows businesses to create highly engaging voice content, promoting an authentic connection with your audience. Whether you’re producing promotional videos, podcasts, or even interactive voice response (IVR) systems, LOVO can transform your written content into a variety of realistic and captivating voiceovers.

LOVOs AI voices aren’t just generic; you can customize them based on accents, languages, and even individual personas. This capability opens up a new avenue for brand promotion where you can reach out to diverse demographics in their preferred communication style.

Features:

  • LOVO provides over 180 realistic AI voices in more than 34 languages and accents, enabling you to cater to a global audience.
  • Through LOVO, you can produce high-quality voiceovers for promotional videos, product descriptions, podcasts, and other marketing content, which helps in building a deeper connection with your audience.
  • The platform’s user-friendly interface makes it easy to convert your written content into voiceovers, streamlining the process and saving you significant time and resources.
  • LOVO also offers an API, allowing you to integrate the service into your existing applications or platforms for a more seamless content creation process.

Pricing:

23. VISME

Visme means business when it comes to generating leads and helping business owners put their best foot forward. This all-in-one content creation platform helps simplify your work and design flow by providing professionally designed templates, team workspace initiatives, and lead generation features, such as its form builder.

Visme’s form builder allows you to create single or multi-step forms with several pre-designed form styles created to meet all your lead generation needs. Simply select from the extensive library of form templates and then customize colours, cool fonts, borders, background design and more. Plus, no coding or design experience is required to create your form from start to finish.

Features:

  • Integrate with major tools like Google Sheets, Airtable, Salesforce or Hubspot 
  • Access in-depth analytics and instantly view form results
  • Embed forms on your website or share them via a link
  • Control access to who sees or edits your forms 
  • Convert data from forms into easy-to-read reports
  • Use AI-powered Brand Wizard to create branded forms instantly

Pricing:

  • Free basic plan that comes with most templates.
  • Visme’s pricing plans start at $12.25 per month.
  • Business plan at $24.75 per month.
  • Enterprise plan for corporations. You will have to contact the Visme sales team to learn about the pricing for this plan.

24. Colorcinch

Colorcinch

Colorcinch is a user-friendly design tool that enables you to infuse your images and designs with artistic charm. With Colorcinch, you can add creative doodles to your images and transform your ordinary photos into sketches, cartoons, and more! Whether you’re looking to create captivating blog art or social media images, Colorcinch provides users with the tools to effortlessly craft visually striking content.

Features:

Colorcinch features
  • Cloud-based project management
  • AI-powered effects and filters that are adjustable
  • Recolor, change & remove backgrounds, crop & resize – a wide selection of essential features to customize and beautify your artwork.
  • Add and organize multiple image and text elements using the intelligent layers panel.
  • A wide array of graphics and stock photos

Pricing:

Colorcinch pricing

25. Cincopa

Cincopa

Cincopa’s Marketing Solutions presents a comprehensive suite of tools designed for businesses aiming to refine their content marketing strategies and enhance their digital presence. Cincopa is crafted to cater to marketers seeking to elevate their content’s impact, drive engagement, and foster meaningful connections with their audience. Cincopa’s suite integrates seamlessly into marketing workflows, offering a holistic approach to managing and optimizing digital marketing efforts across various channels.

Features:

Content Marketing Suite – A dynamic toolkit that includes everything from video hosting, and image galleries, to audio content solutions, enabling marketers to craft compelling multimedia content narratives. This suite enhances engagement through visually appealing and interactive content, making it ideal for storytelling and brand promotion.

Marketing Automation Integration – Seamlessly integrates with leading marketing automation platforms to streamline email marketing campaigns, lead nurturing, and engagement tracking. It empowers marketers with the tools needed for sophisticated marketing strategies and personalized customer journeys.

Analytics and Insights – Offer detailed analytics and performance tracking features, providing valuable insights into viewer behaviour, content engagement, and campaign effectiveness. This enables data-driven decision-making and helps optimize marketing strategies for better results.

SEO Optimization Tools – Equipped with SEO tools to ensure that content is not only compelling but also ranks well in search engine results. This feature enhances the visibility of your content, attracting more traffic and improving lead-generation efforts.

Custom Branding and Personalization – Provides extensive customization options, allowing brands to tailor their content and presentation to reflect their unique identity. This personalization enhances brand recognition and creates a more engaging viewer experience.

By offering these diverse features, Cincopa’s Marketing Solutions stand as a powerful ally for marketers, content creators, and businesses looking to harness the power of digital content to achieve their marketing objectives.

26. BasedLabs.ai

BasedLabs.ai

BasedLabs Character Voice Generator is a revolutionary tool that leverages advanced AI voice synthesis to bring your content to life. Perfect for marketers, content creators, and businesses, it allows you to provide a reference audio clip by recording your voice or uploading an MP3/WAV file. The AI then transforms your input into captivating voiceovers that resonate with your audience. Whether you’re enhancing video games, cartoons, or movies, the Character Voice Generator helps you craft engaging and lifelike voice content.

What sets the Character Voice Generator apart is its ability to generate incredibly lifelike dialogue that captures the unique style and personality of each character. With options to customize individual voices, you can make your characters sound exactly how you envision them. This flexibility ensures your brand can connect authentically with diverse audiences around the world.

Features:

  • AI-Powered Authenticity: Create lifelike voiceovers that capture the unique style and personality of each character. Our advanced AI analyzes voice recordings to generate new dialogue, ensuring your characters sound just right.
  • Efficiency and Cost-Effectiveness: Quickly and affordably produce hours of dialogue without the need for expensive and time-consuming voice actors. Simply provide some sample recordings, and our AI does the rest, allowing you to iterate and perfect your character voices with ease.
  • Dynamic, Responsive Dialogue: Enhance your storytelling and gameplay with contextual dialogue that responds to player choices in real-time. Craft immersive narratives and richer gaming experiences with the limitless creative potential of an AI voice artist.

Pricing:

Monthly

BasedLabs.ai pricing

Yearly

BasedLabs.ai pricing yearly

Conclusion

We went over 20+ content marketing solutions and must acknowledge that each one has something useful to offer. However, there is no need to invest in all of them at once in the hopes of improving the performance of your content marketing plan. Instead, concentrate on your present objectives and select solutions accordingly.

Furthermore, several of the larger platforms on our list contain elements from the smaller ones, allowing you to acquire greater capability by purchasing an all-in-one solution, and sales funnel management. 

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