Last Updated on 11/09/2025
Do you have an eCommerce website?
But unfortunately, you aren’t generating significant traffic and sales from your website.
Then there’s no need to panic! You aren’t the only one struggling to grow an e-commerce business today. Recent statistics on e-commerce show that only 1.94% of website visitors make a purchase.
But how can I improve my eCommerce website’s conversion rate?
Leverage SEO!
Yes, search engine optimization is what you need to make your eCommerce business grow in 2024.
Besides leveraging SEO, you must ensure that the e-commerce website development is done professionally.
You can hire the best eCommerce Development Agency to create custom SEO-friendly e-commerce websites according to your requirements without breaking the bank.
Almost 4.66 billion users today search online (source: Chromatix). However, they can only visit your website if you appear in the top search results.
And for that, you need to design an SEO-friendly website that can pour organic leads your way.
So, let’s explore how you can benefit from an eCommerce business model using SEO.
Research Relevant Keywords
The basic foundation of SEO is keywords. Finding relevant, high-performing keywords will help you get your website to the top of search engine results.
For example, the keyword “web design agency in Los Angeles” will yield results for top website design agencies based in the Los Angeles area. Consistent usage of such keywords will help you gain a better ranking and attract more traffic to your website.
You can use multiple tools like Keyword Planner, Ubersuggest, and others to find keywords.
However, it would be helpful if you targeted multiple long-tail, short, and ambiguous keywords on your website. Then, monitor which keyword is bringing you the best results and focus on it.
You don’t have to use keyword analysis tools to find good keywords for your shopping website.
- Use the Amazon search bar to find the keywords most searched in your niche.
- Explore search suggestions on other popular eCommerce websites besides Amazon.
- Check out Wikipedia pages to find the right keywords for products, category pages, and other relevant content.
Publishing High-quality Content
After you’ve narrowed down your list of keywords, the next step is to index your website for those terms. To achieve this, you need to publish high-quality content on your website that incorporates those keywords.
Today, people use various media to embed keywords into their websites, such as infographics and videos. Enhancing visual content can be easier with the right tools. G2 has a guide on the best graphic design software that highlights top options for creating impactful visuals.
However, the best way is to publish blogs because search engines understand written content better than any other format.
Use header tags properly to enhance the effectiveness of your content. Header tags help structure your content, making it easier for search engines to crawl and for users to navigate, ultimately boosting your SEO performance.
Leveraging web design and development ensures your high-quality content is well-integrated into your site’s structure, improving readability, accessibility, and the overall user experience.
Seeking design inspiration to elevate your blog’s visual appeal?
Explore this Orlando web design agency for examples of creative, user-friendly branding and layout work.
Ensure you utilize Copy AI or a comparable alternative to generate fresh, informative, and original content more efficiently and effectively.
So, you should add a blog section to your website where you can write multiple blog posts using different keywords. However, today’s average session duration across industries is 2-3 minutes (source: ConversionCow).
To attract customers and improve your website’s ranking, you need to create high-quality and engaging content. Here are a few tips for creating SEO-friendly content:
- Understand your audience’s pain points and create content that addresses their problems.
- Make your content easy to read so that individuals with minimal academic background can understand it.
- Maintain 1.5-2% keyword density throughout your blog post.
- Use short and crisp sentences.
- Provide value to your readers. Don’t just create promotional content, etc.
Strong Linking Networks
One vital SEO influencing factor is your eCommerce website’s linking network. For better search engine optimization, you need to interlink your pages so that search engine crawlers can easily navigate and index them. An SEO on-page SEO checklist can help ensure all critical elements are optimized for better search engine visibility.
Additionally, backlinking is an effective way to enhance your SEO score and increase awareness about your products. When your website or product links appear on multiple other websites, it helps to build brand authority and increase visibility.
After obtaining several backlinks from other websites, ensuring that these links remain in place can be challenging. Luckily, the best SEO automation tools will monitor these links and automatically notify you if a link is lost. This way, you can reach out and ask to reclaim your link.
The most effective method for generating high-quality backlinks is guest blogging. Today, many websites allow you to publish guest blogs for free or for a fee.
Recent statistics on guest blogging indicate that approximately 60% of bloggers and businesses post between 2 and 5 guest blogs per week.
To generate high-quality backlinks via guest blogging, remember a few things:
- Find the relevant websites in your niche to generate backlinks
- Target both high and moderate DA websites to create a diverse backlink portfolio
- Make sure that the targeted website’s tone is similar to your brand
- Ensure that the website doesn’t publish any illegal content like poker, drugs, explicit information, etc.
Add Schema Markup
Schema markup is the language that search engines understand and use to index and categorize content. Updating the schema markup on your e-commerce website can inform search engines about the information your page contains, enabling them to index your website more effectively.
Without the proper schema markup, search engine crawlers can only make a fair guess about the page’s intent. So, make a separate product and review schema if you want your eCommerce site to appear in the top search results for the people you want to reach.
Set Up a Google My Business Account
Whether you have a physical or online store, it is essential to keep your Google My Business profile up to date. Even if your business only ships drop shipping, you should still claim it to get reviews and establish your domain authority.
However, you can add your home address and hide your street name if you don’t have a physical address. On the flip side, if you have a brick-and-mortar business, you must create a Google My Business account.
Focus on the Video Content
Video content is a necessity for eCommerce SEO. By 2023, 83% of the world’s internet traffic is expected to be video-based. Therefore, it would be beneficial to focus on creating video content for your e-commerce business.
However, before investing in video content, it is recommended that you upgrade your website’s hosting. That’s because videos consume more bandwidth. Another option is to use third-party video hosting services, such as Vimeo or YouTube. This way, you can embed video links directly into your blog posts.
Here are some ideas for creating video content:
- You can create a demo or a how-to-use your product guide.
- Customer testimonial videos are a great way to provide social proof for your business.
Optimize Your Website for Voice Search
Due to the increasing popularity of voice assistants like Google Assistant and Siri, people are using voice searches more frequently. Therefore, it is essential to optimize your website for voice search.
Focus on the following points to optimize your website layout and content:
- Use conversational keywords.
- Add a clear title and subheading.
- Write a subheading in a question format.
- Use long-tail keywords as questions and provide the exact answers to suit the questions.
- Target the frequently asked questions schema markup that can direct users to your site.
Work on Mobile SEO
Mobile optimization is another important SEO factor. Google has already clarified that it indexes websites based on their mobile friendliness.
Moreover, many users today prefer to make online purchases using mobile devices. Therefore, having a mobile-friendly website is essential for enhancing the user experience. With a headless storefront, you can ensure your website is seamlessly responsive and optimized for mobile devices.
To maximize these benefits, consider working with Expert Shopify developers specializing in mobile optimization, ensuring that your customers have a positive experience no matter how they access your store.
If you’re aiming to stand out with a unique design and smooth user experience, investing in custom Shopify themes development can give your store a distinct competitive edge.
Ensure that your website’s speed, layout, and content are optimized for all screen sizes and resolutions. This is easier to do with a headless commerce site.
Parting Thoughts
There you go, eCommerce owners! You’re familiar with all the basic SEO techniques to achieve organic results. However, there are many other SEO tips available, like:
- Optimize core web vitals.
- Ready your brand for the search engine results page (SERP).
- Focus on expertise, trustworthiness, and authoritativeness (E.A.T.), among other key factors.
Start using simple SEO techniques immediately and gradually move up to more complex SEO layers over time. We won’t stop you anymore; make your eCommerce business SEO-ready now!
Also, blockchain technology in ecommerce is becoming increasingly popular, and a good Blockchain e-commerce development Company can help you take advantage of this trend
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