Outsourcing Link Building: Tips for Good SEO Results

Link building is a way of getting backlinks from a reputable website in your niche. Both SEO and bringing referral visitors to your website might benefit from these links. SEO’s most major element is link building.

Every business requires a website with a strong backlink profile to stay competitive in their specialized market in the current digital era of tough competition. But not all businesses have the time or money to develop a link development strategy.

Due to this, outsourcing link-building appears to be an instant alternative. Simply contract with a third party to handle the procedure on your behalf. When you pay them to develop links for you, your website’s rankings rise.

This is because professionals recognize the value of having quality links over quantity, even though you need a consistent stream of backlinks. The quality of links boosts your rankings and domain authority.

In this article, we’ll discuss how to outsource link building properly.

What is Outsourced Link Building?

Outsourced link building is a business strategy of paying a third-party service provider to build connections to your website from other relevant websites on the internet. So instead of creating links yourself, you engage a different business to do it. This is typically done to increase a website’s search engine rating by increasing backlinks, which are regarded as a significant ranking element by search engines such as Google.

It is, however, one of the difficult strategies to put into practice. Achieving the intended results is impossible without the necessary understanding of how this strategy works.

Should You Outsource Link Building?

When a business lacks the time, finances, or skill to create and implement an effective strategy, they frequently outsource link development.

Here are some reasons to think about using other companies to handle your link-building needs.

1. Saves Time

Saving time is one of the key benefits of outsourcing link creation. Link building can take a lot of time, and if you don’t have someone dedicated to it, it may interfere with other crucial duties that must be completed in order to expand your company. Yet, you may even obtain editorial links without losing your time by using a top-notch link-building service.

A reliable link-building agency will have a staff of skilled link builders who know how to attract the right visitors to your website. To ensure that your links are having the appropriate impact, they can also assist in monitoring your link profile. You can still obtain the links you require while concentrating on other areas of expanding your business by outsourcing your link building.

By outsourcing link building, you can have the best link-building capabilities for your website without having to spend all day navigating algorithm updates.

2. Saves Money

You can spend less money by outsourcing link creation instead of doing it yourself. Attempting to establish links on your own can be time-consuming and difficult, with little assurance of success. For this reason, a lot of companies decide to outsource their link-building.

You may gain quality inbound links without spending hours attempting to do it yourself by engaging with a professional agency or freelancer. In addition, many companies and independent contractors provide discounts for lengthy projects. Instead of hiring someone full-time, you can save money by outsourcing your link building. When you decide to hire someone, consider looking at the contract templates.

3. Enhances your Link Profile

Your link profile can be made better by outsourcing your link building. This is so they may create a backlink profile pertinent to your website, which an expert agency or freelancer could do. They may also assist in removing any spammy links that may harm your site’s ranking.

As a result, outsourcing your link-building efforts can aid in raising the general caliber of your link profile. You may make sure that your site’s link profile is as robust as possible by working with a reputed agency or freelancer. You will thus benefit from improved search engine positioning and an increase in website traffic from prospective clients.

4. Earn Better Links Faster

Outsourcing is the best option if you require high-quality links ASAP. The techniques employed by experienced agencies are already tried-and-true. Therefore, internal link builders must conduct their own study and create a customized plan.

A greater number of people work for link-building agencies. Thus, you hire a team of builders rather than a single in-house builder.

How to Outsource Link Building in 8 Simple Steps

So, you now know that outsourcing link building can be an excellent approach to boosting your website’s search engine rating and online presence. Here is an easy approach that will show you how to outsource link building.

1. Do Some Research

Be aware of the risks before outsourcing your link-building work. You must first learn more about the organization. Get an idea of what they do by visiting their website. You want a partner who fully understands backlinks, SEO (search engine optimization) principles, and how the two relate. Be sure you’re getting value for your money as well.

You should hire a link-building company for two reasons:

  • To relieve your workload and free up time
  • Help raise your keyword rankings, organic traffic, and backlink profile.

A company with a well-defined operating strategy will always be helpful with its responses, it is essential to point out. They will have details on:

  • Costs and schedule
  • Studying cases
  • Testimonials
  • Identify your niches and sectors

Also, keep in mind to do your research before using a link-building agency. The success of your project might not require you to dig further into the details, but knowledge of schedules and workflow could help.

In addition, take into account the packaging, reviews, and outcomes. Depending on your demands and objectives, you want to pick the ideal agency.

2. Check Whether Your Website is Ready

The broader SEO strategy for your company simply consists of a small portion of link creation. As a result, it’s important to concentrate on on-page SEO first to ensure that your website is prepared for link building.

Here are several ways that will let you know if your website is prepared to benefit from outsourcing link building:

You Know how Link Building Fits into your Overall Strategy

When you have a sound SEO plan in place and are aware of the benefits of link development, it is the best time to outsource link building. Despite the cause, having a sound strategy guarantees the greatest impact on the links you create.

Your Content is Ranked, but not as high as you’d like

Each SEO strategy requires content. It is equally essential as link building. No amount of link-building will move your content up the rankings if Google does not like it.

If you already have a website with content that appears on page one or in the first few pages of the search results, that’s a good sign that you’re ready to outsource link building.

Your Competitors Have More Website Authority

Link building could be helpful if the websites you’re competing with have greater authority than yours. Even if you have less authority, you still have a chance to outrank sites with benefits if your content is superior to or more pertinent to what users are searching for.

In this case, spending money on backlink building will help your website catch up to competitors and level the playing field.

Your Site has an Excellent User Experience

For SEO to be successful, a rich user experience is necessary. Building links to increase your traffic won’t be enough to improve your rankings if your website has user experience problems, such as slow-loading pages, enormous walls of text without any media, no table of contents, or a perplexing navigation structure. Instead, you must first make some on-page changes to address these problems.

Pages that Rank Higher than you have more Links

Not just your domain has an effect on your ranking. The backlink profile of each page also affects how well it ranks. All the sites above your site may have more links connecting to them if you are targeting a particular keyword, which may indicate you need to build some links to that particular page.

3. Learn about the Link Building process

You can assess what the agency generates by having a working understanding of the procedure. You can get a little insight into what factors might lead to a successful link-building campaign by having a basic knowledge of legal link-building strategies. The SEO best practices, and search engine algorithms. You can use it to rule out link-building services that won’t produce the outcomes you want.

Link Building 101

  • Links from websites with a lot of authority are more valuable than links from websites with less authority.
  • Relevance in context is crucial. The Google algorithm reads online pages and can identify those that are related to one another. Your link won’t have much of an impact if it isn’t contextually related to the content it is on.
  • Natural-looking links with a variety of anchor texts is necessary for successful organic SEO.
  • Generally, links that are simple to obtain won’t benefit your SEO efforts. A link from a directory website or a comment on a blog are both accessible to anybody. As a result, they barely, if at all, support any weight.
  • Avoid using spammy sites. Even though Google largely ignores links from spam sites, hiring link builders just to have them add your website to private blog networks won’t help you recoup your investment.
  • Creating high-quality content should always come before link development. People won’t want to link to your website if it doesn’t have any engaging or informative content, so concentrate on that first.

4. Consider Your Budget

Set a budget for link development and let potential outsourcing partners know how much you are willing to spend on it. If you value quality, outsourcing link-building won’t be cheap. You can choose a link-building strategy that helps raise your domain authority based on your budget.

If you’re on a limited budget, you may hire a freelancer to develop a small number of excellent connections for you, and then gradually raise that number over time. To outsource link building to a company and join a suitable plan, you can do so if your budget is greater.

In this way, they will be committed to gradually developing your link profile. You’ll need to understand how much link-building costs if you opt to outsource it.

  • It takes time and effort for link builders to contact website owners. Additionally, they make use of costly email outreach tools.
  • Your chosen firm will need to devise a plan that will enable you to produce high-quality links.
  • You might have to pay over-placement fees for some sectors, like finance, in order to create relationships.

5. Avoid Black Hat SEO

There are always advisors available on the internet. Although this could be a wonderful thing, it might also expose you to unsafe situations. Black hat SEO is a prime example.

Black-hat Search engine optimization (SEO) is an unethical activity that is against the rules. Several people utilize it as a quick fix to raise a website’s search rank. The searcher does not get anything from these tactics, and they do cost them anything.

This may result in a company losing clients, revenue, and perhaps the company itself. The reputation of your brand may be difficult to rebuild from scratch even if there is still a potential for a comeback. Hence, adopt white hat SEO techniques to prevent Google penalties. Avoid link-building businesses that make lofty promises and fail to deliver on them. Fast turnaround times and low prices are also cause for concern.

Investigate previous operations, references, and evaluations for better outcomes. Just choose a company with a history of using white-hat SEO, and ask for examples of their prior work.

6. Outsource to the Right Person

Either an agency or a freelance expert are good candidates to handle your link-building needs. Your plan and budget will influence the decision you choose.

If you have a limited budget, a freelancer would be practical. If you don’t have a budget or committed link-building plan but still need a few high-quality links on a regular basis, you may also hire them on an as-needed basis.

You should think about outsourcing to an B2B SEO agency for ongoing services and committed link-building. They have a lot of knowledge and are more dependable. Additionally, they provide a wider range of services, such as content production, mass link building, and one-off link generation.

Although using an agency could be more expensive than hiring a freelancer, you’ll get better insight and quality. Also, there is more space to assess their approaches and services. Hence, if your budget permits it, it’s the best option.

In addition to the items mentioned above, the following other aspects can help you select the best agency:

  • Seek examples of their past work.
  • Discover their process and enquire about flexibility.
  • Talk about the budget and check for any hidden costs
  • Avoid long-term commitments and seek out a program that is month-to-month.
  • Leave anyone providing “cheap links” in your path.

7. Choose the Right Service

Typically, link-building businesses offer a variety of services. They fit a range of needs and budgets. There are two primary categories of backlink-building services that you can outsource:

  • Fully-managed link building
  • Per-link services

Managed Link Building

A service called managed link building offers link-building campaigns a complete solution. In order to raise the position of your website in search engine results pages, it consists of services for outreach, content creation, link placement, and research (SERPs).

The managed services are by far the best choice because they provide you with a complete solution and frequently guarantee a particular number of links each month. In our in-depth guide on link-building expenses, we also break down the cost of hiring an internal staff of link builders and find that they are far less expensive.

Per Link Services

The most affordable method of outsourcing link building is via per-link plans. Simply select the number of links you wish to purchase before using the service to submit your order.

The cost will vary depending on the authority of the website you want to promote, with greater authority connections costing more. Some agencies will also provide this service, but since maintaining an agency is so expensive, they typically hunt for clients who would sign contracts for minimum amounts rather than collecting per-link fees.

Per-link plans won’t produce the same outcomes as managed plans, either. These services frequently don’t offer the same value for your money because they aren’t as strategic, consistent, or comprehensive.

These services are a good place to start if you don’t have the funds for a managed plan but still want to take advantage of some of the advantages of a successful link-building strategy.

8. Examine Your Candidates

Look for these key red flags and trust signals while vetting your candidates.

Trust Signals for Outsourced Link Building Services

  • Case Studies: Reputable link-building businesses must have case studies on hand, either upon request or on their website. Case studies serve as the best gauge of a link-building service provider’s ability because they plainly display growth data and success stories.
  • Testimonials: Reading reviews and testimonials from previous customers is a terrific approach to confirming the level of quality of work you can anticipate from a service provider. Professionals typically have testimonials readily available from a website or social media profile, either in written or video form.
  • Links to Their Homepage: If you’re hiring an agency that has a website, look at the links that point to it to get a sense of the links they would give you.
  • A consultative approach: Seek service providers who ask you many questions about your company and its objectives. This is a strong indication that their link-building strategy will be unique to you.

Red Flags to Be Aware Of

  • Guaranteed Results: Since link building is an organic process, we don’t “guarantee” outcomes and neither should any other reputable link builder. This is a red flag that they might employ out-of-date or unethical SEO techniques.
  • Pricing That Seems Suspiciously Low: Effective link building needs time and effort, so if someone is providing rates that seem suspiciously low, it’s probably a fraud. This could cause some people to wonder, particularly if the provider appears to be in a US city with a high cost of living.
  • Rapid response: Link building takes time. Whenever someone promises to provide high-quality links quickly, they typically receive their links from dubious sources. Paying someone to assist you in link building just to discover that they won’t produce results is the last thing you want to do.

When Should You Outsource Link Building Services?

Increasing your website’s online visibility and search engine rankings can be achieved by outsourcing link-building services. This is why using a reputable link-building reseller for outsourcing services makes sense. The ideal solution would be to work with a company with experience in link building for several areas.  In the following situations, outsourcing link-building services could be a good decision:

1. When You  Don’t have the Time or Resources to do it In-House

The process of developing links can be time-consuming and expensive. Outsourcing can be an excellent choice if you’re a tiny firm or a busy professional who lacks the resources to devote to link development. This is where an outsourcing agency comes into play. Outsourcing can be an excellent choice if you’re a tiny firm or a busy professional.

2. When It’s Too Expensive to Hire an In-house Expert

Hiring internal link-building experts involves a lot of steps. The expense comes first. That might cost a minimum of $60K a year, based on information that is already available online. Prices could increase to as much as $100,000 annually on the higher side.

You must take into account more factors besides salary. For instance, an in-house link-building specialist would also require content created especially for link-building objectives, which should have its own unique budget. In addition, they require access to backlink analyzing tools like Ahrefs ($99/month), SEMrush ($99/month), Moz ($99/month), and Pitchbox ($300/month), among others, to complete the task properly. Overall, you’ll have to pay for these tools, which alone will set you back about $6,000 a year.

3. When  you need help Educating your Team on how to Build links the Right Way

Another reason to outsource link building is the exchange of knowledge and experience.  Spending money to acquire information is a wise choice, particularly if you don’t have the time. For instance, I realize that it would take me some time to master technical SEO, therefore I’d like to hire someone to do it for me. I’ll also use this occasion to expand my knowledge while we’re working together.

If you choose to engage an internal link builder, it might take them some time to learn how to interact with these contractors, whereas a link-building firm would already have solid ties with them.

4. To Gain Knowledge

You might have spent some time developing links and possibly seen nice results from your work. You can never have enough knowledge to maintain a digital business on your own, though, given how quickly the internet is evolving. You’ll need the advice of professionals at some point.

For instance, link building and SEO can be very complex and sophisticated. It’s possible that you have some knowledge of on-page and off-page SEO but lack technical SEO skills. Asking for assistance may be necessary for this.

5. When you Lack the Expertise

Link building needs knowledge of current search engine algorithms as well as proficiency in SEO best practices. Outsourcing to an experienced provider can be a viable choice if you don’t have this knowledge in-house.

What Makes a Good Link?

The links pointing to your website from other websites on the Internet are among the most significant ranking factors taken into account by search engines when determining how visible your website will be in search results.

Even though building links is essential to your SEO strategy, not all links are created equal. Let’s take a quick look at a few basic things to consider when looking for links.

  • Relevance of the Page

Relevance is the term used to describe the setting of the webpage or website that is linked back to you. Relevance is crucial for the quality of your backlinks since it tells the algorithm that the link makes sense, provides value to the page, and that because it’s about your industry, you are qualified to talk about whatever the website or page is about.

The more relevant backlinks you have pointing to your website, the better Google will be able to identify the industries in which you are an authority.

  • Domain Authority

Domain authority is a metric used by search engines to assess the strength and legitimacy of a website’s domain name. Moz, a software business that provides SEO tools and services, was the first to introduce it.

Even while domain authority has nothing to do with the quality of the content or the anchor text, it still remains a valuable factor to take into account when looking for link-building chances.

  • Content Relevancy

How the material relates to your own is one of the most important features of what constitutes a good backlink. Having a backlink on a website that is completely unrelated will not help your website much and, at worst, may even raise a red flag to Google as a sign that you are violating their strict webmaster guidelines. Links should exist for human readers, not for search engines.

  • Trustworthiness

A link from a reputable website, like the official government website or a well-known news website, is worth more than one from a spammy or low-quality website.

  • Number of Incoming Links

The quantity of backlinks pointing to a specific website also affects how reliable or authoritative that website is, in addition to the quality of those backlinks. A website linking to you will be able to pass along more authority to your website if it has a high backlink profile.

  • Anchor Text

Anchor text optimization, which has been a key focus of Google’s algorithm improvements, has long been regarded as one of the most crucial elements in link development. It’s important to pay attention to the text used to link to your website. It should ideally be descriptive and contain relevant keywords.

  • Guest Blogging

You can obtain high-quality backlinks by guest posting. All you have to do to get a backlink to your website is write high-quality blog entries and have them published on reputable websites. As long as they come from relevant websites and you employ white hat link-building strategies, guest blogging links are more valuable.

  • Follow vs No Follow Links

When a link has the no-follow attribute set, it instructs search engine crawlers not to pay any attention to it. While this might seem to work against SEO, it can actually be extremely helpful.

Nofollow was initially created as a solution to reduce link spam, especially in blog comments where people would leave useless comments in an effort to quickly earn a connection to their website. This was modified by nofollow, which instructed search engines to ignore these links and effectively rendered them meaningless.

Use “nofollow” when linking to any URL that you don’t want Google to follow from your site or associate with it (such as a website that seems spammy or isn’t relevant).


An effective and cost-effective way to improve your SEO and drive sales is to outsource link building. Whether you’re just getting started or attempting to keep up with your competition, it works.

It is important to thoroughly analyze the advantages and disadvantages of outsourcing link building. Outsourcing link building might provide you access to specialized resources and talents, but it can also result in spammy or low-quality links that could damage your website’s rating and reputation.

It is important to choose a reputable and competent outsourcing partner who can demonstrate a track record of generating high-quality connections that correspond with the goals and values of your website. Furthermore, it is critical to actively monitor the outsourcing process and regularly evaluate the links being generated to verify they satisfy your standards.

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