How to Use Web 2.0 For Link Building

What is web 2.0?

Web 2.0 is a concept coined by Tim O’Reilly in 2005 to define “the generation of internet applications that build on the Web 2.0 principles of collaboration, openness, user-centred design, and generative content.” think of web 2.0 as a continuous development of the Internet.

The term web 1.0 is used to describe the development stage at the end of the 1990s and early 2000s when the online business started to emerge, most people communicated through emails or discussion forums, and the software used for creating websites was really primitive.

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability of people to collaborate and share information online. In contrast to the first generation, which saw the development of basic websites with static pages of information, Web 2.0 enables users to interact, build communities and generate content themselves.

Web 2.0 sites are often characterised by:

  • User-generated content, such as YouTube or Wikipedia
  • Social media
  • Networking and Communication tools – email, Skype, instant messaging; social media, Wikipedia and YouTube
  • Blogs
  • Forums
  • Open-source software – Linux, Firefox and Apache

Benefits of Web 2.0 sites

There are many benefits of using web 2.0s, and those include the ability to achieve backlinks in an ethical way, links that will appease your search engine masters. This is because they provide value to the internet by interacting with their users and providing them with updates from time to time.

Traffic is also one major advantage of using these sites as your homepage links go live once your content has been posted. And more often than not, using them as your navigation bar will help SEO rankings because on-site anchor text is used for internal links which is a good thing for earning better rankings.

Web 2.0

There are many ways to build links but the easiest ways to build links are those that use web 2.0.

Create a blog post or page on a web 2.0 property you own, linking to your money site.

Create a blog post or page on a web 2.0 property you own, linking to another valuable page on the internet (including another web 2.0 property that you own). The benefit of linking to other sites is that those sites could offer a link back to you in return for your outreach effort (this is called “link reclamation”).

Create a blog post or page on a web 2.0 property you own and syndicate it over to another web 2.0 property (either yours or someone else’s) using RSS feeds.

Create topically-related content that links to your site from high-authority web 2.0 properties (for example, Wikipedia).

If you want to build your own site, whether it’s a blog, forum or online store, you’ll need to build links to it. You can do this by spreading the word on social media or by contacting respected websites and asking them to link back to you.

Building links is one of the basic ways to attract traffic to your site, but you need to do it strategically if you have any hope of making a connection. The most important part of link building is finding high-quality web 2.0 sites that are known for linking back to other sites, which increases the likelihood that your site will be linked back again. Meanwhile, social media — particularly Twitter — has become a great way for the average person to spread the word about their site without having their website linked anywhere else.


When we look at the history of social media, Wikipedia and YouTube are considered to be the most popular websites. These websites have hundreds of millions of active users and there is a huge potential for any business or website to use them for their link building purposes. In order to succeed in this field, you must understand some fundamental concepts about marketing on web 2.0 websites.

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