Last Updated on 31/08/2025
One of the most significant challenges websites face is competing to appear on the first page of search engines, such as Google.
Several strategies can help you do so, from keyword searches to strategically structuring blog posts.
Simple factors, such as having a great title tag and an enticing meta description, can go a long way.
However, one equally fruitful strategy that is often overlooked is creating social media videos.
Top Webflow agencies can help you build visually stunning and high-performing websites that seamlessly integrate video content, enhancing user engagement and SEO performance.
Cisco predicts that by 2021, 80% of all consumer traffic will be video, indicating that video content will continue to gain power in the years to come.
So, why not implement them in your SEO strategies for business growth?
This article will further discuss why businesses should incorporate videos into their content marketing strategies.
Which will also strongly influence how top search engines like Google and YouTube rank your website?
Google Prioritises Video Content Over Written Content
By now, you might have already noticed that Google loves videos. It even has its own featured snippet for suggested clips. There is a straightforward explanation for why Google prioritizes video content over other types: consumers tend to enjoy it more.
We prefer viewing a 10-minute video to find the answers to our questions rather than reading an article over 1k words.
A video can contain the same amount of content and be less time-consuming. It can also deliver the duplicate content more efficiently and engagingly. To make the most of this, using the best video editing tool will ensure your videos are polished, professional, and captivating.
Many business owners embed a YouTube video widget on their websites to improve their understanding of products and services. This has proven to boost engagement and provide social proof for their businesses.
We must understand that every decision Google makes is with the end consumers in mind. Its main goal is to optimize its SERPs as much as possible for the queries asked. For this reason, instead of going against Google, it would be wiser to take advantage of this and start implementing video content on your website.
Google’s suggested clips often appear for queries that benefit from a visual explanation, like tutorials. These clips are taken from longer videos that directly answer a user’s query, typically starting with “How to.”
Of course, like any online content, you must optimize your videos for the keywords you wish to rank for.
Videos Provide Better User Experience
Another aspect of Google that influences your rank is the amount of time people spend on your page after arriving from a SERP.
If you have a large amount of traffic, but most of them leave just a few seconds later, it could signal that your content is not very valuable. So, you might run the risk of Google lowering your web page in its rankings for that keyword.
Videos, however, can help improve visitors’ time on your webpage. As mentioned, visitors enjoy watching a video that provides insightful information far more than reading a long blog post about it.
You can even have both; providing a video that explains the text in a visual context can complement it effectively. As visitors do this, it will, in turn, lower your bounce rate and help your website rank higher on search engines like Google.
Videos are highly engaging, so people will spend more time observing them, increasing their chances of remembering the content and your company.
It is reported that users spend more than twice as much time on pages with videos as those without, which, from an SEO perspective, is a great advantage to consider.
Bring In A Wave Of Traffic To Your Website
One of the best benefits of using videos on your web pages is the vast potential for increased traffic. The videos you create don’t only need to be placed on your website, but you can also promote them on other channels.
If you use social media, why not share small snippets of your videos?
This will spark curiosity in your followers, who will then venture to your website to watch the full video. Viewers can link them to their social media profiles, increasing traffic to your website and brand awareness.
Video content can help improve your website’s search engine optimization (SEO) and drive more traffic to your site, such as “dreamengine.com.au”
The more you promote your video content on other channels, the more likely your website traffic will increase. Even if you have a few followers on your social media channels, they can still become potential visitors whenever you publish a post related to your video content.
As your traffic to your website increases, Google and other search engines will notice your popularity and rank your pages higher.
Also, as Google loves videos, even if your website is not ranked on the first page of its search results, you still get the chance to be featured in its suggested clips. This will significantly increase your traffic and help raise your domain authority.
Increases Backlinking Opportunities
As much as people love looking at fantastic content, they also love sharing it. If your video content resonates with your viewers, they will likely share it.
Getting other content providers to link to your pages is often the most challenging aspect of ranking and SEO strategies.
Receiving high-quality backlinks is considered the most critical factor in ranking your website at the top of search results, and videos can help with this.
Like viewers, other content creators also search for credible sources to base their information on. Creating high-quality video content increases the chances that it can be linked to or even embedded in their blog posts.
This could more likely happen to blogs and websites that still lack the means to produce video content.
Additionally, when sending backlinking requests to higher-ranking websites, videos can make their decision-making process much more manageable. If they don’t have a video on the topic themselves, it will further convince them to accept your request. They can add their updated section when asking for a backlink to written content.
Of course, hosting the videos on your website is more beneficial, but using another channel, such as YouTube, can still increase your backlinking. You can earn backlinks and qualified referral traffic by adding your website or blog post link to the video description.
A YouTube channel is a powerful and cost-effective way to grow your business.
You can optimize your channel to grow your audience by creating attractive thumbnails for your videos using Thumbnail Maker, setting proper intros, using catchy descriptions, optimizing them with relevant keywords, and designing attractive channel art, among other things.
It Helps Improve Essential Metrics
Although metrics like conversion rates do not directly influence SEO performance, it is worthwhile to mention the significant role videos play in it. Videos help people memorize information both auditorily and visually and grab people’s attention better than any other type of content.
It allows you to explain yourself and your business in detail, providing proof for online shoppers to finalize their purchases. Studies have shown that inserting a video on a landing page can increase conversions by 80%. How?
It allows viewers to imagine themselves using the product, making them feel emotionally connected to the product and your brand. If this is a continuous marketing strategy, you’ll build credibility and trust over time.
Video content can be utilized at every stage of the marketing funnel.
Depending on people’s stage, videos can provide the extra push to move forward. From product demos to tutorials, videos can guide and improve the customer experience from start to finish.
Online shoppers who view a product demo video are almost twice as likely to purchase as those who do not.
Additionally, videos are a valuable tool for helping to convert younger generations. Millennials have become a dominant force in nearly all industries.
As a significant target market, videos have been proven to be the most effective way to resonate with them. Whether shared on social media or your website, you’ll surely increase awareness among them and, in turn, conversions.
Read more on: How to Loop a YouTube Video.
Here are some tips that you can implement to Increase Video Views
- Make a thumbnail with high-quality images
- Make Playlists
- Create intro /outro
- Use Cards or GIFs
- Provide Content that Educates or Entertains Both
Wrapping up
Hopefully, this article convinced you of the importance of adopting videos into your content marketing strategy. We have summarised the most influential ways they can help increase your website’s ranking on search engines like Google.
However, even if you don’t achieve being positioned in the first 10 results, implementing videos on your website and other channels still brings advantages you can’t ignore.
They help increase reach, traffic, engagement, and, most importantly, conversions. They are cost- and time-effective ways to showcase your business and create loyal and frequent customers.
Investing a small amount of your marketing budget can yield strong results for your marketing team and overall business. As people and companies rely more on online content and the internet becomes ever more competitive, video content will help your brand stand out.
