30 BuzzSumo Alternatives for 2023 Content Marketing Success

Buzzsumo is a tool that lets users monitor and assesses how well content performs across multiple social media sites. It can be used for a variety of things, such as figuring out what content is popular in a given market, monitoring how well a brand’s own content performs or discovering influencers in a particular niche.

Buzzsumo provides numerous pricing options, including a free edition with restricted functionality and a number of subscription plans with extra benefits. The price of a subscription plan, however, can be quite costly, particularly for small enterprises or individuals who do not need all the services provided by the higher-tier plans. 

Buzzsumo

Before making a purchase, evaluate the cost-to-benefit ratio and compare it to other possibilities because there are other companies on the market that provide the same features at a cheaper price.

30  Best Buzzsumo Alternatives You Can Consider in 2023

1. Ahrefs

Ahrefs

Tools for SEO and content marketing research include Ahrefs and Buzzsumo. They share some features, such as the ability to track keywords and backlinks, but they also differ significantly in several important ways.

With features like Site Explorer, which lets users view any website’s backlinks and organic search performance, and Keywords Explorer, which lets users explore keywords and see the search volume, CPC, and competition for specific keywords, Ahrefs is a more complete SEO tool.

On the other side, BuzzSumo focuses more on content marketing research and offers services like Content Alerts, which lets customers monitor mentions of their brands or rivals, and Top Content, which displays to consumers the most well-liked content in a specific category.

Features:

  • Users can view the backlinks and organic search results of any website using the Site Explorer tool.
  • Users can study keywords using the Terms Explorer and examine the competitiveness, CPC, and search volume for those keywords.
  • Users can use Information Explorer to locate popular content within a particular subject or industry and view the backlinks and social media shares for each piece of content.
  • Rank Tracker: This tool enables users to monitor where their own or rival websites stand in relation to a set of keywords.
  • Site Audit: This tool enables users to locate technical SEO problems with their own websites and obtain advice on how to resolve them.
  • Users can set up alerts for brand mentions, lost backlinks, and new backlinks.

Pros:

  • Comprehensive, accurate, and up-to-date data.
  • User-friendly interface.
  • Advanced Analytics

Cons:

  • Ahrefs is a costly tool for small businesses that may not need all of its features.
  • Limited customer support.
  • Limited data on social media engagement and performance.

Pricing:

Ahrefs offers several pricing plans for its users, the plans are:

Lite: $99

Standard: $179

Advanced: $399

Agency: $999

They also offer a 7-day trial for $7, which allows users to access Standard plan features for a week.

2. Mention

Mention

Both Mention and Buzzsumo are tools for tracking internet mentions of a business or issue, but they differ significantly in some important ways. With features like real-time alerts, sentiment analysis, and the ability to reply to remarks straight from the platform, Mention offers a more complete and robust platform. Additionally, it integrates more tools and platforms into itself.

On the other hand, Buzzsumo is intended toward identifying popular content and influencers in a specific industry or niche and is largely focused on content marketing and social media analysis.

Features:

  • Real-time alerts.
  • Sentiment analysis.
  • Multi-language support.
  • Social media monitoring.
  • Historical data.
  • Team collaboration.
  • Integration with other tools

Pros:

  • This alternative for BuzzSumo tracks 1 billion sources.
  • Deeper insights into the effectiveness of your marketing initiatives are provided by the robust analytics features.
  • Monitoring brand mentions without hassle in one place
  • Simple to use

Cons:

  • Pricing: The cost of mentions varies depending on the number of recorded keywords and mentions, which can add up quickly.
  • Although Mention has many features, its level of customization may not be sufficient to suit all of a company’s requirements.
  • Limited history data: Mention keeps track of all mentions, but its historical data is only available for the previous 30 days during its free trial and isn’t offered with all of its plans.

Pricing:

Free:$0

Solo:$41/month

Pro:$83/month

Pro Plus:$149/month

Company: Contact sales

3. Sprout Social

Sprout Social

While both Sprout Social and BuzzSumo are tools for managing social media, they differ in their functionality and areas of emphasis.

Sprout Social is a thorough social media management tool that assists companies in managing their social media presence across many channels, including content scheduling and publication, follower engagement, mention monitoring, and performance analysis.

On the other side, BuzzSumo focuses primarily on content research and analysis, assisting consumers in discovering popular content on particular subjects and locating industry influencers. There is a commercial edition as well, which offers monitoring and alerts for rival articles, backlinks, and brand mentions.

Features:

  • Social Media Management.
  • Advanced social media advertising.
  • Advanced publishing.
  • Analytics and Reporting

Pros:

  • Tools for teamwork that encourage collaboration.
  • Built-in content calendar for scheduling and planning.
  • Social listening feature to monitor brand mentions and industry trends.

Cons:

  • Higher cost compared to other social media management tools.
  • Doesn’t support all social networks or apps.

Pricing:

30-day free trial

Standard: $99/month

Professional: $149/month

Advanced: $249/month

4. Social Animal

Social  Animal

With the aid of artificial intelligence (AI) and machine learning, Social Animal is a comprehensive tool for content exploration and analysis. It offers a wide range of functions, including influencer identification, keyword research, subject research, and content recommendations. Additionally, it contains a function for scheduling social media updates.

On the other hand, BuzzSumo is principally concerned with locating popular content and influencers in a certain sector or subject. It gives consumers information on the performance of content, including statistics on shares and engagement, and it identifies the influencers behind that material.

Features:

  • Content recommendations.
  • Keyword Analysis.
  • Influencer identification.
  • Social media scheduling.
  • Advanced analytics

Pros:

  • Comprehensive content research and analysis features.
  • Use of AI and machine learning to provide personalized content recommendations.
  • Topic research and keyword analysis.

Cons:

  • Costlier than other content research and analysis tools.
  • It may not support all languages or regions.

Pricing:

14-day free trial

Blogger: $49

Agency: $199

Enterprise: $499

5. ContentStudio

Content Studio

Users may find, produce, and promote their content across a variety of media with the aid of ContentStudio, a full content marketing platform. It offers tools including scheduling, statistics, and a built-in editor for content curation. It also offers a function called “Content Intelligence” that enables users to track keywords and rival websites, as well as locate pertinent influencers and popular subjects.

On the other hand, BuzzSumo is principally concerned with locating popular content and influencers in a certain sector or subject. It gives consumers information on the performance of content, including statistics on shares and engagement, and it identifies the influencers behind that material.

Features:

  • Comprehensive content marketing features.
  • Built-in editor for creating content.
  • Integration with multiple social media platforms.
  • Advanced analytics and reporting.

Pros:

  • Reasonable pricing options.
  • AI-generated social captions.

Cons:

  • Expensive than other content marketing platforms.
  • The tool may not be suitable for small businesses.

Pricing:

14-day free trial

Pro: $39/month

Small: $79/month

Medium: $159/month

Large: $239/month

6. Meltwater

Meltwater

An extensive range of functions is available on the media intelligence platform Meltwater, including social media monitoring, news tracking, sentiment analysis, and competition analysis. Additionally, it provides a comprehensive media database that enables users to follow news across different media sources. Additionally, it offers thorough reporting and analytics that can aid customers in understanding the effectiveness of their initiatives.

Features:

  • Social media monitoring.
  • News monitoring.
  • Competitor analysis.
  • Analytics and reporting.

Pros:

  • Comprehensive media intelligence platform.
  • Provides an all-in-one solution for monitoring and analyzing media coverage, social media, and competitors.

Cons:

  • It may be costly for startups.

Pricing:

You can visit their website or contact their sales team directly for a customized quote.

7. Semrush

Semrush

Semrush is a comprehensive digital marketing tool that offers a number of functions like competition analysis, backlink analysis, and keyword research. It is intended for SEO, PPC, and content marketing experts and enables you to monitor the performance of both your own website and that of your rivals.

Features:

  • Keyword research.
  • Site audit.
  • PPC research.
  • PPC campaigns.
  • Content marketing.

Pros:

  • Comprehensive tool.
  • User-friendly interface.
  • Accurate data.
  • Competitive intelligence.

Cons:

  • It requires a bit of learning to use the tool effectively and get the most out of its features.
  • Its data is limited to certain countries.

Pricing:

Pro:$119.95/month

Guru: $229.95/month

Business:$449.95/month

8. Hootsuite

Hootsuite

Hootsuite is a social media management application that enables users to track interaction and statistics while scheduling and publishing content on various social media networks. Additionally, it enables users to interact with team members, manage various social media profiles, and keep track of keywords and hashtags.

Features:

  • Allows scheduling and publishing content on multiple social media platforms from one dashboard.
  • Hootsuite offers mobile apps for both iOS and Android devices so users can manage their social media accounts on the go.
  • Hootsuite offers a wide range of integrations, including popular tools like Google Analytics, Mailchimp, Canva, etc.
  • Users can customize their Hootsuite dashboard to display the information and metrics they care about most.

Pros:

  • A software that allows the management of various social media profiles.
  • Ability to collaborate with team members on social media content and strategy.
  • Ability to monitor social media conversations and mentions in real time.

Cons:

  • Some features and integrations require a paid plan.
  • Some users find the interface to be clunky and difficult to navigate.

Pricing:

30-day free trial.

Free version available

Professional: $49/month

Team: $129/month

Business: $599/month

Enterprise: Contact team

9. Feedly

Feedly

Feedly is an RSS reader that allows you to subscribe to and organize content from your favorite websites and blogs in one place. It is a great tool for discovering new content in your niche, and it also has a built-in search function that allows you to find specific articles or blogs.

Features:

  • Feedly allows you to subscribe to and read RSS feeds from your favorite websites and blogs.
  •  You can create custom categories and tags to organize your content and make it easy to find later.
  • Feedly integrates with other apps such as Evernote, Buffer, and IFTTT, which allows you to save, share, and schedule content easily.
  • Feedly has a mobile app that allows you to access your content on the go.

Pros:

  • Feedly has a clean and simple interface that makes it easy for users to find and organize content.
  •  Feedly offers a free plan as well as paid plans that are reasonably priced, starting at $6 per month.

Cons:

  • While Feedly does have a built-in search function, it may not be as robust as other content discovery tools like BuzzSumo.
  •  Feedly does not have as many analytics features as some other content curation tools, so it may not be the best option for those looking for detailed metrics on their content.

Pricing:

Pro: $6/month

Pro+: $8.25/month

Enterprise: Custom plan

10. DrumUp

DrumUp is a social media management tool that helps you to find and schedule content for social media. It also provides a content discovery feature that allows you to find and curate content based on keywords, topics, hashtags, and authors. Additionally, it has features such as automation, analytics, and team collaboration.

Features:

  •  DrumUp provides a wide range of features to help users find, schedule, and post content to social media, as well as analytics and team collaboration.
  •  You can schedule content to be posted at specific times and on specific days, and you can also set up recurring posts.
  •  DrumUp’s content discovery feature allows you to automatically find and curate content based on keywords, topics, hashtags, and authors.
  •  DrumUp provides detailed analytics on your social media performance, including metrics such as engagement, clicks, and reach.

Pros:

  • Content discovery and curation
  • Social media scheduling
  • Automatic posting
  • Team collaboration
  • Advanced analytics

Cons:

  • While DrumUp does have a built-in search function, it may not be as robust as other content discovery tools like BuzzSumo.
  •  DrumUp does not have as many content analysis features as some other tools, such as monitoring competitors, tracking mentions, and analyzing backlinks.

Pricing:

Offers a free 14-day trial

Starter: $15/month

Pro: $39 / month

Small Business: $79 /month

11. Curata

Curata

Curata is a content marketing software that provides a comprehensive solution for content creation, curation, and distribution. It allows users to find, curate, and repurpose relevant content and then schedule it across multiple channels. Curata also provides analytics to measure the performance of the content.

Features:

  • Curata allows users to find, curate, and repurpose relevant content from various sources.
  • Curata provides a built-in editor to create new content or repurpose existing content.
  •  Curata allows users to schedule and distribute content across multiple channels, including social media, email, and the web.
  • Curata provides detailed analytics on the performance of the content, such as engagement, clicks, and reach.

Pros:

  • Curata allows multiple team members to access and manage the same content, with custom permissions and analytics.
  • Curata offers features such as automatic content curation and scheduling to help users save time.

Cons:

  • While Curata does have a built-in search function, it may not be as robust as other content discovery tools like BuzzSumo.
  • Curata does not integrate with as many other tools and platforms as some other content marketing tools.

Pricing:

Curata comes in 4 plans: Intro, Basic, Advanced, and Enterprise (Custom pricing). 

12. NinjaOutreach

Ninja Outreach is a prospecting and outreach tool that helps businesses find and connect with influencers and potential customers. It allows users to search for influencers by keywords, location, industry, and social media following. It also provides features for email campaigns, scheduling, and tracking of prospects.

Features:

  • Ninja Outreach offers features such as automatic email follow-ups and leads scoring to help users save time.
  • Allows users to conduct advanced searches on different criteria, such as keywords, location, industry, and social media following.
  • Ninja Outreach has a built-in CRM to help users manage leads and sales.
  • Ninja Outreach offers a chrome extension that allows users to quickly research and find influencers from any website.

Pros:

  • Allows users to search for influencers by keywords, location, industry, and social media following.
  • Allows users to create and send customized email campaigns to influencers and prospects.

Cons:

  • Ninja Outreach does not have as many content analysis features as some other tools, such as monitoring competitors, tracking mentions, and analyzing backlinks.
  • Ninja Outreach does not integrate with as many other tools and platforms as some other prospecting and outreach tools.

Pricing:

Flex:$155/month

Silver:$255/month

Silver Plus:$459/month

13. Google Trends

Google Trends allows you to see how frequently a specific term or phrase has been searched for on Google over time. This can be useful for understanding the general interest level in a topic, as well as identifying specific moments when interest spikes.

Features:

  • The ability to compare the search volume of multiple keywords or phrases.
  • The ability to view search data by location, time period, and category.
  • The ability to see related keywords and phrases that are frequently searched in conjunction with the main keyword.

Pros:

  • It’s a free tool that provides valuable insights into the search behavior of internet users.
  • It can be used to identify trends and patterns in search data.
  • It can be used to inform content creation and SEO strategies.

Cons:

  • It only provides data for Google searches, not for searches on other search engines.
  • It only provides data for the past few years, so it doesn’t provide historical data.
  • It doesn’t provide data on the number of searches, only on the relative search volume of keywords, so it can’t be used to estimate traffic to a website.

Pricing:

Google Trends is free of cost.

14. AllTop

AllTop

AllTop is a news aggregator that curates articles from a variety of sources in a particular topic or industry. It allows users to quickly discover popular content in a specific area of interest, and it’s useful for keeping track of the latest news and trends in a particular field.

Features:

  • It’s a free tool that provides easy access to a wide range of articles on a particular topic or industry.
  • It’s a good way to stay informed about the latest news and trends in a specific field.
  • It’s easy to use and navigate.

Pros:

  • It organizes articles by topic or industry.
  • It provides a broad overview of the latest news and trends in a specific area of interest.
  • It allows users to quickly discover popular content in a specific field.
  • It’s free to use.

Cons:

  • It only provides a summary of the articles, not the full text.
  • It only includes articles from a limited number of sources.
  • It doesn’t provide detailed insights into the performance of individual pieces of content or the influencers in a specific topic or industry.

Pricing:

AllTop is free of cost.

15. GetKeywords

GetKeywords

GetKeywords is a keyword research tool that provides data on the search volume, CPC, and competition level of keywords. It allows users to find relevant keywords to target in their content and SEO strategies. It also provides a list of related keywords that can be used to optimize content and improve search visibility.

Features:

  • It’s a tool that helps users identify relevant keywords to target in their content and SEO strategies.
  • It provides in-depth data on the search volume, CPC, and competition level of keywords.
  • It allows users to filter keywords by different criteria and find the most profitable keywords.

Pros:

  • It provides a list of related keywords that can be used to optimize content and improve search visibility.

Cons:

  • It doesn’t provide data on the performance of individual pieces of content or the influencers in a specific topic or industry
  • It’s a paid tool and may not be affordable for all users
  • The data provided may not be as accurate or up-to-date as other paid keyword research tools

Pricing:

Startup: $24 /month

Growth: $29 / month

Executive: $39 / month

16. Similarweb

Similarweb

SimilarWeb is a website analysis tool that provides data on website traffic, engagement, and audience demographics. It allows users to compare website traffic across different websites and industries, and it provides insights into the sources of website traffic, such as search, social media, and referral traffic.

Features:

  • It provides data on website traffic, including unique visitors, page views, and bounce rate.
  • It allows users to compare website traffic across different websites and industries.
  • It provides insights into the sources of website traffic, such as search, social media, and referral traffic.

Pros:

  • YouTube keyword generator.
  • It’s easy to use and navigate.

Cons:

  • The data provided may not be as accurate or up-to-date as other paid website analysis tools.
  • The free version of the tool provides only a limited amount of data and insights.

Pricing:

For pricing, contact their sales team.

17. Marketing Miner

MarketingMiner

Marketing Miner is an all-in-one data mining and analysis tool that allows users to extract data from various online sources, including websites, social media, and search engines. It allows users to analyze data and find insights, such as keyword research, competitor analysis, and SEO audit.

Features:

  • It provides a wide range of data mining and analysis capabilities including keyword research, competitor analysis, and SEO audit.
  • It allows users to extract data from various online sources like websites, social media, and search engines.
  • It helps to analyze data and find insights, which can be used to inform marketing strategies.

Pros:

  • Keyword research.
  • Competitor analysis.
  • SEO audit.

Cons:

  • It is a paid tool and may not be affordable for all users.
  • It doesn’t provide detailed insights into the performance of individual pieces of content or the influencers in a specific topic or industry.

Pricing:

Minee Free: $0

Miner: $29 /month

Digger: $59 /month

Machine: $99 /month

Custom: $13/month

18. Influence.co

Influence.co

Influence. co is a platform that connects brands with influencers and allows them to collaborate on content creation, campaigns and sponsorship. It allows users to search for influencers by specific niche or industry, and it provides data on influencer engagement, reach, and audience demographics. It also allows users to track the performance of their campaigns and collaborations with influencers.

Features:

  • It connects brands with influencers and allows them to collaborate on content creation, campaigns and sponsorship.
  • It provides data on influencer engagement, reach, and audience demographics.
  • It allows users to track the performance of campaigns and collaborations with influencers.

Pros:

  • Search for influencers by specific niche or industry.
  • Influencer Management tools.

Cons:

  • It is a paid tool and may not be affordable for all users.
  • The data provided may not be as accurate or up-to-date as other paid influencer marketing tools.

Pricing:

Business Basics: $0 /month

Business Pro: $600 /month

19. Vestorly

Vestorly

Vestorly is a content marketing platform that helps businesses curate and distribute content to their audience, while Buzzsumo is a content research and analysis tool that helps users find and analyze popular content in their industry.

Features:

  • Vestorly allows users to personalize the content they share with their audience by adding their own branding, comments, and calls to action.
  • Users can automate the content curation and distribution process, saving time and effort.
  • Vestorly can be integrated with a variety of marketing and communication tools, such as email marketing, social media, and CRM platforms

Pros:

  • Simple user interface.
  • Increased contacts with customers.

Cons:

  • These BuzzSumo substitute’s email templates are restricted.
  • Failure to create original content sometimes.

Pricing:

Standard: $59 / month 

Professional: $ 599 / month 

Enterprise: Contact the sales team

20. Link Assistant

Link Assistant

 Link Assistant is a link-building tool that helps users find and acquire backlinks to their websites, while Buzzsumo is a content research and analysis tool that helps users find and analyze popular content in their industry. Depending on your specific needs and goals, either tool could be considered a “good alternative” to the other.

Features:

  • To discover link partners, Link Assistant employs more than five techniques, including auto submission forms, keyword recommendations, and keyword searches.
  • Its filtering function produces connections of excellent quality.
  • Supports email, making it simple to communicate with possible link partners.
  • Modifying customizable link directories is simple.
  • Monitors backlinks to gauge link performance

Pros:

  • This BuzzSumo competitor produces reports that will improve your links.
  • Finding and sending messages to partners is simple with its email feature.
  • Clearly outlines all of the link-building tasks that are involved

Cons:

  • The free trial does not include cloud access.

Pricing:

Free: $0

Professional: $299/year

Enterprise: $499/year

21. Ubersuggest

Ubersuggest

Features:

  • Ubersuggest provides a range of features to help users with their SEO efforts, including keyword research, SEO audit, content ideas, and competitor analysis.
  •  Ubersuggest is a freemium tool and offers some features for free.
  • The tool has a clean and intuitive interface which makes it easy to use.

Pros:

  • This BuzzSumo substitute has a reasonable price.
  • Multiple-keyword search capability

Cons:

  • It does not offer the most useful keyword suggestions when compared to other BuzzSumo substitutes.
  • Some features are exclusive to premium plans.

Pricing:

7-day free trial

Individual: $12/month

Business: $20/ month

Enterprise plan: $40/month

22. HypeAuditor

Hypeauditor

HypeAuditor is a tool that helps businesses and individuals measure the quality and engagement of their Instagram, TikTok, and YouTube accounts.

Features:

  • Campaign management tools track the KPIs for your influencers’ marketing efforts.
  • The competitive analysis examines the strategies of rivals
  • Improves worldwide market research, enabling exploration of different markets
  • It is simpler to develop campaign tactics and evaluate campaign results when using media planning.

Pros:

  • This BuzzSumo alternative identifies influencers with a high interaction rate and offers a wonderful user experience.
  • Provides a super-rich database with more than 10 million profiles to help you find influencers and more than 35 in-depth measures for deeper research.

Cons:

  • It costs more than many BuzzSumo substitutes.
  • May take longer to produce analytical reports.

Pricing:

Basic: $399 per month.

Enterprise: Contact sales.

23. ShareIt by Social Pilot

Shareit

BuzzSumo’s competitor ShareIt by SocialPilot is a capable alternative. It is a tool that may assist you in both locating new influencers and content curation. Its attributes are comparable to BuzzSumo. Therefore, you may use it as a legitimate substitute for BuzzSumo.

Simply typing a term is all that is required. Then ShareIt will carefully examine a list of pertinent keywords, websites, and social media handles. Choose one to receive a curated collection of articles in various media types, including blogs, videos, etc.

Features:

  • ShareIt by SocialPilot allows users to find relevant and high-quality content from around the web, with the ability to filter by keywords, topics, and other criteria.
  •  The tool also helps users identify influencers and thought leaders in their industry, which can be useful for building relationships and increasing visibility.

Pros:

  • ShareIt by SocialPilot is available at no cost, which can be a major benefit for businesses and individuals on a tight budget.

Cons:

  • As it is a free tool, it may have limited features compared to paid tools like Buzzsumo.
  • The tool’s data may not be as extensive as other paid competitor tools like Buzzsumo.

Pricing:

It’s a free tool.

24. Serpstat

Serpstat

Serpstat is a digital marketing tool that offers a range of features, including keyword research, site audit, backlink analysis, and content analysis. It is often considered a good alternative to BuzzSumo.

Features:

  • Serpstat offers a wide range of features, including keyword research, site audit, backlink analysis, and content analysis, which allows users to gain a more holistic understanding of their digital marketing performance.
  •  Serpstat provides detailed data on keywords, backlinks, and other metrics, which can help users make more informed decisions about their digital marketing strategy.
  • Serpstat is more affordable than many other tools on the market, which can be beneficial for businesses and individuals on a tight budget.
  • Serpstat has a user-friendly interface that is easy to navigate, even for beginners.

Pros:

  • Serpstat gives a detailed analysis of landing pages, which is useful for optimizing the pages for conversions.

Cons:

  • Serpstat is primarily focused on English-language websites, so it may not be as useful for businesses targeting non-English speaking audiences.

Pricing:

Lite:$69/month

Standard:$149/month

Advanced:$299/month

Enterprise:$499/month

25. Pinterest

Pinterest

Pinterest is a visual search engine and social media platform that allows users to discover and save ideas for various topics such as fashion, home decor, food, and more. Users can create boards to organize their ideas and share them with others. It is a good alternative to Buzzsumo if you are looking to find inspiration and discover new ideas in a visual format.

Features:

  • Allows users to search for content using keywords and also visually by browsing through images.
  • Allows users to create boards to organize their pins and save ideas.
  • Allows users to save images or videos to their boards.
  • Allows users to follow other users’ boards and see their pins.
  • Allows users to add extra information to their pins, such as product information, recipe details, and more.
  • Enables companies to advertise their pins to a larger audience.

Pros:

  • Visual inspiration.
  • Easy to use.
  • Great for planning.
  • Good for businesses.

Cons:

  • Limited audience
  • Limited engagement
  • Limited analytics
  • Limited to visual content

Pricing:

Pinterest offers both free and paid options for businesses and advertisers looking to promote their products and services on the platform.

26. Right Relevance

Right Relevance

Right Relevance is a tool that allows users to discover and follow experts, topics, and content on a wide range of subjects across the web. It uses algorithms to curate and rank content based on its relevance and popularity. It also provides insights on influencers, trending topics, and related content. It’s a good alternative to Buzzsumo if you are looking for a more comprehensive and diverse set of content on various subjects and topics, and also looking for influencers on specific topics.

Features:

  • Allows users to discover and follow experts, topics, and content on a wide range of subjects across the web.
  • Allows users to find and follow influencers on specific topics.
  • Allows users to see trending topics and related content on a given subject.
  •  Allows users to search for content and filter results by relevance, popularity, and date.

Pros:

  • Influencer discovery.
  • Trending topics.
  • Search and filtering.

Cons:

  • Limited to specific industries
  • Limited analytics
  • Limited to text-based content

Pricing:

It’s free of cost.

27. Scoop.it

Scoopit

Scoop.it is a content curation tool that allows users to discover, curate, and share content on various topics and industries. It allows users to create their own online magazines or journals, and share curated content on social media and other platforms. It also provides analytics and metrics of the performance of the curated content. It’s a good alternative to Buzzsumo if you’re looking for a tool that allows you to curate and share content across multiple platforms, and also track the performance of your curated content.

Features:

  • Aids in multi-channel campaigns and multi-channel marketing
  • This alternative for BuzzSumo provides content management
  • Supports integrations with third parties

Pros:

  • Discovery of high-quality content.
  • Content is delivered to the desired audience.

Cons:

  • Very few features are available in the free edition.

Pricing:

Free: $0

Pro: $14.99/ month, billed annually 

Plus: $67 /month billed annually 

Enterprise: Contact sales

28. Oktopost

Oktopost

Oktopost is a social media management tool that allows users to plan, publish, and measure the performance of their social media content. It allows users to manage multiple social media accounts, schedule posts, and track the performance of their content in terms of reach, engagement, and conversions. It also provides analytics and metrics of the performance of the content. It’s a good alternative to Buzzsumo if you’re looking for a tool that allows you to plan and publish your social media content and track the performance of your content across multiple platforms.

Features:

  • Allows users to plan, publish, and measure the performance of their social media content across multiple platforms.

Enables users to pre-schedule posts.

  • Allows users to track the performance of their content in terms of reach, engagement, and conversions.
  • Provides analytics and metrics of the performance of the content.

Pros:

  • Simple internal platform planning and approval processes.
  • Numerous processes are made simpler by direct CRM interfaces.

Cons:

  • Perhaps not the greatest for B2C companies.

Pricing:

Contact sales

29. Agorapulse

Agorapulse

Agorapulse is a social media management tool that allows users to plan, publish, and measure the performance of their social media content across multiple platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Features:

  • You can quickly manage all of your incoming social media messages, comments, and reviews in one location with a unified social inbox.
  • You can organize, coordinate, and schedule content for all of your social media platforms using intuitive publishing.
  • Beautiful, actionable PDF and CSV reports with insightful statistics that show what’s working and what isn’t.
  • Discovering trends and insights about your brand—as well as your rivals—can be done through social listening.

Pros:

  • To increase productivity and profitability, agencies can use the Agency Love program and shared external calendars.
  • You will always receive quick, amiable service from the top support team in the industry (far faster than the competitors).

Cons:

  • Agorapulse is primarily focused on managing and tracking your own content, it may not have the same capabilities as Buzzsumo in terms of finding and analyzing popular content on the web.
  • Unlike some alternatives, Agorapulse is a paid service, which may not be suitable for all users or budgets.

Pricing:

Standard:$49/month/user billed annually

Professional:$79/month/user billed annually

Advanced:$119/month/user billed annually

30. Zoho Social

Zohosocial

For organizations and agencies, Zoho Social is a full-featured social media management tool. You may use it to schedule articles, keep track of mentions, design unique dashboards, and more. The 40+ product Zoho.com suite, which is trusted by over 40 million customers, includes Zoho Social.

Features:

  • The Zoho Social user interface is simple to use and comprehend. Users may instantaneously share material from their browsers on the same window thanks to its SocialShare plug-in for Firefox and Chrome.
  • Users of the clever monitoring tool may keep tabs on their clients and develop outreach plans based on correct information. The Brand Inbox function, which gives you a unified view of all messages across platforms, completes the package.

Pros:

  •  Automatic Scheduling.
  • Brainstorming.
  • Brand Mentions.
  • Bulk scheduling.
  • Chrome, and Firefox extensions.
  • Keyword tracking.
  • Multi-Channel marketing.

Cons:

  • The free version has limited features.

Pricing:

Free:$0

Standard:$15/month

Professional:$35/month

Agency:$200/month billed annually

Conclusion:

It would be difficult to handle everything manually, from competitor analysis to keyword research to social media insight tracking. You thus require a tool to assist you with everything.

BuzzSumo is unquestionably a fantastic tool, but it is also rather expensive.

Many businesses, particularly SMEs, cannot afford it. Alternatives to BuzzSumo can save you in this situation.

However, each business and brand has particular needs.

Which BuzzSumo substitute would be ideal for your group, and why?

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