How Can You Use Moving Man Method to Get Quality Links?

Backlinks are an important aspect of the SEO picture, representing a valuable “vote of confidence” from one site to another and a ranking feature that search engines value highly.

However, link building is a time-consuming game that is nearly difficult to grow. Enter the Moving Man Method!

It’s a tactic that can help you get several high-value backlinks and applies to practically any sector.

The Moving Man Method is 100% white hat, quite simple, and your rivals probably don’t know how to do it yet! 

Why Do We Want Backlinks?

Backlinks are created when one website links to another. They indicate to search engines that other websites support your material and that it is valuable enough to appear on a SERP.

It not only improve search ranks and page authority, but they also increase referral traffic (as more users are sent your way) and make it simpler for Google’s bots to scan your site, resulting in faster indexing (which is especially important for new sites).

What is Moving Man Method?

The Moving Man approach is a technique for obtaining quality backlinks from sites related to your sector or industry. Brian Dean of Backlinko, a link-building guru, originated the phrase.

It’s a three-step technique that may significantly enhance organic traffic to your website by replacing obsolete links with your own.

1. Identify Your Targets

The first step is to look for firms in your niche who have closed, changed names, relocated URLs, or just stopped maintaining their websites. These duplicate sites will typically have hundreds, if not thousands, of links going to them that are no longer useful and may even be harmful. 

  • The Moving Man Method’s beauty lies in the fact that these ties are rarely “broken” in the traditional sense.
  • They’re frequently found on expired or parked domains, so they won’t be 404s or reported by broken link checkers.
  • Site owners want to replace faulty links with new and improved ones, but they are often ignorant of the issue.

So, how do you locate these sites? 

There are a few ways you may employ, and you’ll be delighted to know that they’re all rather straightforward. The first and most apparent resource is your brain. You are undoubtedly already aware of certain firms that have lately gone bankrupt or renamed. 

Borders and SEOMoz are two huge, general examples. Borders.com had 180,000 hyperlinks that were no longer functional and could be sold.

When SEOMoz was relaunched as Moz, most of its hyperlinks pointed to the new site, but the content was incorrect. These are potential backlink goldmines for Moving Man!

Another excellent resource is Google News. Simply enter your niche’s keyword plus “shut down”, “out of business”, or “rebranded” (or something similar) to get highly relevant targets. Next, perform a standard Google search combining your niche keyword (for example, bananas) with the following search terms:

  • “Bananas this website is no longer updated”
  • “Bananas this page is no longer updated”
  • “Bananas service not available”
  • “Bananas page no longer exists”

Other lesser-known but equally valuable locations to check include large domain auction sites such as GoDaddy Auctions, Namejet, and Flippa.

When an authoritative, higher-value domain dies (often after a corporation has shut down or rebranded), it is scooped up by one of these guys rather than being immediately returned to the regular pool.

They all offer useful directories where you can hunt for expired domains of past competitors and collect backlinks.

2. Fire Up The Tools

Image Source

Once you’ve selected a valuable domain, it’s time to find all of the websites that connect to it. Fortunately, tools like Ahrefs and Majestic make this the easiest part of the process.

Simply input the URL of the now-redundant resource into the tool (you may use the URL of a single page or the homepage URL if the entire site has expired) to check how many hyperlinks lead to it. 

The larger the number, the greater the potential. Finally, examine the entire list of backlinks to see precisely what you’re dealing with, and then export the results to Excel.

3. Its a Win-Win Situation

Image Source

Now that you’ve discovered your relevant sites and exported their backlink lists, the actual laborious work begins. You must identify the proprietors of these sites and mail them, telling them of the broken connections and offering a better alternative—a link to your site! 

There is no disputing that this step in the process is tedious, and there is no way to automate it. When you start to fatigue, remember that what is currently taking you hours used to take you weeks.

Most owners are unaware that their connections are broken, and they will be grateful that you informed them. The goodwill gained, along with the ease with which they may now swap the links, typically leads them to do so.

It’s a true win-win situation and a no-brainer for website owners. All you need to do is ensure that your content is exceptional. And you’ve now created a new contact with whom you may follow up in the future.

Conclusion 

The Moving Man Method demonstrates a proactive strategy for converting old information into backlink chances.

You may improve your backlink profile while simultaneously providing useful, up-to-date material to the online community by discovering, finding, and contacting sites that link to outdated resources.

Incorporate this smart technique into your SEO toolset, and stay tuned for additional information on successful backlinking tactics. Increase your website’s exposure and authority in the digital space with Marketing Lad today!

FAQs

1. What is the Moving Man Method and how does it work?

The Moving Man Method is a link-building approach in which you identify broken or outdated links on websites and offer your content as a substitute to the site owner. This strategy improves both your website’s SEO and the user experience on the connected site.

2. How do I identify potential targets for the Moving Man Method?

Potential targets can be identified by looking for broken links on relevant websites with tools such as Ahrefs or Check My Links. Look for obsolete materials or sites with broken links that are relevant to your topic.

3. What are the benefits of using the Moving Man Method for link building?

The advantages include gaining high-quality backlinks, enhancing your site’s SEO, increasing referral traffic, and networking with other site owners in your niche.

4. What should I include in my outreach email for the Moving Man Method?

Your outreach email should be brief and courteous, clearly identifying the broken link or obsolete resource and offering your relevant material as a substitute. Include the URL of the broken link and the replacement link.

5. How effective is the Moving Man Method compared to other link-building strategies?

The Moving Man Method’s success varies, but it is typically regarded as a highly efficient method since it adds value to the site owner by assisting them in fixing broken links, making them more open to your idea.

Join Our Newsletter To Get The Latest Updates Directly

Leave a Comment

Your email address will not be published. Required fields are marked *