Accenture has agreed to buy Jixie, a media and marketing technology startup.
Accenture Song, the firm’s tech-powered creative group, will integrate Jixie’s intelligent digital marketing platform and team to strengthen its marketing transformation capabilities and resources, assisting Indonesian clients in delivering more personalized experiences to enhance customer engagement for sustainable business growth.
Jixie, based in Singapore, provides a comprehensive suite of monetization and marketing growth tools to customers in Indonesia. Its platform is a powerful advertising ecosystem that enables publishers and brand owners to co-create solutions based on verifiable customer analytics. Marketing is transformed from a fragmented process with little control to a strategic focus, increasing simplicity while protecting brand safety, customer data, and privacy.
The integration of Jixie’s platform into Accenture Song’s marketing capabilities will assist clients in effectively and efficiently converting customer data into actionable insights, regaining the control, speed, and trust required to capitalize on Indonesia’s fast-growing digital economy, which is expected to reach US$146 billion by 2025 before expanding eightfold by 2030.
Accenture Song’s marketing transformation skills and resources in Indonesia will benefit from Jixie’s intelligent digital marketing platform.
“The convergence of marketing, data science, and technology creates opportunities for businesses to redefine their customer engagement model,” said Jayant Bhargava, Accenture’s national managing director for Indonesia. Jixie’s intelligent digital marketing solutions complement our technical knowledge, resulting in a winning proposition for organizations seeking to increase the customization and efficacy of their marketing activities. This purchase will enable us to better support our clients in negotiating complicated marketing problems in this interconnected digital environment, which will be critical in generating long-term development.
Publishers may use Jixie’s platform to obtain monetization options such as header-bidding solutions and performance marketing to increase advertising returns. Brand owners may also safely improve and integrate information without the need for middlemen, allowing them to use important data for unique and meaningful brand interaction. Jixie may help publishers quadruple their revenue and brand owners considerably increase campaign clickthrough and conversation rates while enhancing consumer data.
According to Joseph Tan, Accenture Song’s Indonesia lead, “the value of data in today’s rapidly changing digital economy is immense, and the digital media ecosystem has seen much disruption, including the impending loss of third-party cookies.” Jixie is a powerful platform that broadens publishers’ viewpoints and streamlines the digital marketing experience. This investment expands Accenture Song’s data-driven commerce and marketing transformation work in Indonesia, providing customers with highly relevant and results-driven solutions for long-term company success.
“Jixie has seen proven success in its marketing performance capabilities that boost publishers’ revenue and the formation of an ecosystem that has attracted advertisers to run successful campaigns,” said Vincent Martin, co-founder and MD of Jixie. Scale is the next step for us. We’re excited to join Accenture and help shape a more sustainable media sector by assisting businesses in leveraging their data in a trustworthy and advantageous manner in service of their consumers.”
Accenture Song has made major investments in Southeast Asia to help clients develop and remain relevant to their consumers today and in the future. After Romp, the acquisition of Jixie’s firm is the company’s second investment in Indonesia. It follows Accenture Song’s recent acquisition of Rabbit’s Tale in Thailand. Accenture Song’s other recent worldwide purchases include ConcentricLife and Fiftyfive5.