As the last quarter of 2023 approaches, an increasing number of small businesses are starting to reflect on the previous year and plan for the upcoming one. There have been substantial changes in the last few years, particularly for new startups and small firms, and it can be crucial to take stock, review, and prepare for the future to ensure sustained success and scalability.
Small Business Trends 2023
Businesses in Central Massachusetts that have diversified their online presence have seen an increase in engagement and click-throughs as consumer sentiment has shifted towards the more fast-paced online environment and shoppers are now favoring social media platforms and online shopping portals.
To keep up with this trend, another has emerged: the usage of photo and video editing software. To reduce costs, all of the major small firms are currently developing their own content.
With AI systems like CapCut entering the mix, consumers will not only be able to completely eliminate costs (because it is free), but they will also be able to experience the functionality of intuitive algorithms that can curate spectacular material in a matter of seconds. With adjustable picture and video templates, a video stabilization tool, and everything in between, images and films can be made or upgraded to professional levels and shared with audiences more quickly than in any other manner.
Another trend for small companies in Central Massachusetts has been video content, and it’s no secret that those who have included it in their digital marketing strategies have noticed a competitive advantage. There is currently no better way to engage with audiences and get brand messages across than by adding GIFs to feeds, providing short promotional clips, or even sharing behind-the-scenes content via YouTube (CapCut’s YouTube video editor has been helping businesses curate dynamic footage and upload it to the right specifications in as little as one click).
What to Expect for 2024?
As video content has grown in popularity this year, company projections for the future year will undoubtedly include this medium for marketing purposes. As we previously discussed social influence, it is vital to remember that because it is so simple to establish a personal brand and become a trusted voice in a variety of areas, corporations are swiftly jumping on board. This implies that they are either reaching out to people who are already established for partnerships or taking the initiative to choose a face from the company and utilize it to market their goods and services in a more personal manner via social media platforms.
Nowadays, customers seek for businesses that are more grounded, moral, and give them a sense of belonging to a varied, inclusive society. All small companies need to do to establish themselves is to offer content that satisfies these types of requirements, which larger brands cannot match.