Salesforce Introduces SMB-Focused Marketing Cloud

Salesforce today introduced Marketing Cloud Growth, a version of Marketing Cloud intended exclusively for small businesses.

This edition, with the help of AI, allows marketers to easily segment audiences, build and execute email campaigns from text to image, optimize campaign performance, and generate unified customer profiles. It also includes a prompt builder, which may store and manage known dependable prompts for organizations

Salesforce created the new edition by focusing on the most common use cases for which small businesses frequently lack the necessary personnel and resources. This involves personalizing campaigns and doing sophisticated testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East, and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This allows starting to employ AI within a centralized marketing workflow rather than importing content from different generative AI solutions. Perhaps it’s also a sign of Salesforce moving to compete with platforms that more overtly court SMB clients.