Demand Generation today is how marketing is done. It’s complex, has a lot of strategy development involved, and well, lots and lots and lots of data that goes and comes around here.
If you want to listen to music, you won’t open the playlist from just any artist, would you?
You’ll want to know who is the best and who you like. That’s where a SaaS marketing agency comes in—the one known for its demand generation tactics, the one that’s the best at its game.
Now, without further ado (yes, I am gonna go for classics now), let’s start!!!
Demand Generation? Are you kidding me?
Have you heard “I am only one call away..” by Charlie Puth? (If you haven’t, listen to it after you read this article, yes, I am serious.)
Well, demand generation is just like that. You are only one ‘great marketing plan’ away from reaching the right market and generating demand for your product.
Give to give y’all a brief, demand generation is a combination of multiple sub-disciplines, including ABM, inbound marketing, and lead nurturing.
Let’s take a look at the top SaaS marketing agencies for demand generation.
1. Upthrust Inc.
Upthrust Inc. and I don’t need to say this is one of the top B2B SaaS marketing agencies around. You will find everything from design, email marketing, social media marketing, performance, marketing, lead generation, and AI Agents here.
You won’t believe the amount of creativity and fun these guys put into everything (I mean just check out their website!)
Top Clients:
VEGA, Dell, Acadly, Simply Coach, Rescribe, Audio Art, Coolstra (a Zomato-powered corporation), and so many more.
Upthrust was founded in 2021 and has headquarters in Austin, Texas. The team is cool, the results are beyond par, and the clients are super-happy with Upthrust and their efforts.
2. Demand Works Media
Being impactful and relevant for every target customer and potential lead is the primary goal of this lead generation agency. Demand Works Media offers services in terms of email marketing and account-based marketing (ABM) for their clients.
They have created an audience from finance, marketing, sales, business leaders, supply chain, CX, etc. For example, those pursuing technical certifications, such as Cisco CCNA Certification Practice Tests Dumps, can benefit from tailored demand generation strategies that effectively reach potential customers.
Top Clients:
EPSON, Gartner, AWS, Cisco, Salesforce, Adobe, and others
Demand Works Media was founded in 2015 and is based in Chicago, IL. They have a proven track record and have made an image of being trustful with partners in all domain areas.
3. Inbox Insight
Inbox Insight is one of the top demand generation agencies in terms of B2B marketing, and they have created an image for the same in the market. They offer services in content creation, content syndication, ABM, demand generation, lead generation, and market research.
Some of the industries they target include IT, operations, finance, sales, marketing, customer, etc.
Top Clients:
ITESOFT, Kofax, F5, Blackline, EMR, F-Secure, etc.
They have been given the Netty Award, Leader for Lead Generation on the G2 review, and became a finalist in the Drum B2B Awards.
4. The ABM Agency
The ABM agency has always worked with an ABM-centric approach. Under ABM services, they offer pilot campaigns, 1:1 campaigns, partner marketing, and the ABM ROI model.
You can also find ABM challenges and an ABM platform guide on the landing page of this agency.
Top Industries:
Enterprise, SaaS, Fintech, Healthtech
The ABM agency was founded in 2007 and has headquarters in Atlanta, Georgia. They also offer services in SEO (Search Engine Optimization), PPC (Pay-per-click), content marketing, marketing automation, and paid socials.
5. Merkle
Merkle is one of the top global performance marketing and demand generation agencies. You can find services in consulting and business operations, experience and product design, platforms, engineering, etc.
In fact, they offer services in terms of analytics, transformation, consulting, and activation.
Top Clients
Global Assembly, Tremco, Toyota, Velux, JCPenny, and others.
Merkle was acquired in 1998 and has been in operation for 35+ years. They have evolved with the industry and trends, and know their way around the market.
6. Ironpaper
If you are looking for an agency that offers digital and inbound services in B2B and tech, Ironpaper might be a good choice for you. They offer services in marketing, content, ABM, and lead generation together.
(They have a super cool landing page if you ask me)
Top Clients:
Goddard, Steelcase, PCS Software, CrossFir Ecommerce, and others.
This demand generation agency was founded in 2002 and has headquarters in New York, NY.
They are one of the Hubspot Diamond Partners and were awarded Best Agency in the US by Digital Agency Network in 2017.
7. Pearl Lemon Leads
As the name suggests, this marketing agency is here for you and your SaaS product for all the leads you want. You can get services in terms of lead generation, email marketing, cold calling cost per lead, telesales, telemarketing, etc.
Top Clients:
Revealize, Band Vault, Pixelart.io, etc.
This agency was founded in 2016, has been awarded one of the top marketing agencies by Clutch in 2024, and has been called out as one of the top 20 marketing agencies by Agency Spotter.
8. Martal Group
Martal Group is a global leader in demand generation, renowned for its exceptional ability to deliver high-value leads and scalable growth strategies. With over 15 years of experience in B2B lead generation, Martal has helped SaaS companies worldwide achieve remarkable results by combining cutting-edge technology with seasoned sales expertise.
Their services span omnichannel outreach, account-based marketing (ABM), appointment setting, and AI-powered solutions tailored to meet the unique needs of SaaS companies. Martal Group’s proprietary AI sales platform, developed in collaboration with Landbase, sets them apart by seamlessly integrating human expertise with agentic AI to optimize lead generation performance.
Top Clients:
Joopy, Jedox, Zoho, and many more.
Founded in 2009, Martal Group operates with an onshore team in North America, the EU, and LATAM. Their flexible service options, including fractional and full-time teams, make them a trusted partner for SaaS companies looking to boost demand generation efforts while maintaining ROI focus.
Decide Now, Fella!
It has been amazing talking to you, my friend. When Rachael ran from her wedding and came to Monica, she was so relieved and said, “He said you’ll be here, and you are here, you are here!!”
My advice to you is, to find a demand generation marketing agency that makes you feel like Rachael when she met Monica. You want to leave all your worries to this agency and focus on building your product. Research more, find who you like, and let me know what was your decision!
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