Art of Google Stacking: Accelerate Your Backlinks

In search engine optimization, staying ahead of the competition is not just an advantage; it’s a necessity.

Google Stacking represents a powerful technique that can propel your SEO backlinks to unprecedented heights.

We’ll unveil the tactics and methods to harness the full potential of Google Stacking, transforming your website’s online presence and rankings.

Whether you’re a seasoned SEO professional or just stepping into the world of digital marketing, fasten your seatbelts; you’re about to embark on a transformative SEO adventure.

What Exactly Is Google Stacking?

Google Stacking is a potent SEO technique designed to enhance a website’s backlink profile by establishing links from Google platforms to various entity assets, such as a company’s website. This strategy typically involves using Google platforms like Drive, Docs, Sheets, Forms, and Slides, which are strategically interconnected to bolster SEO efforts.

Google Entity Stacking is known by various names, including Google Drive Stack, Google Cloud Stack, Google Property Stack, Google Asset Stack, and Google Authority Stack. 

Regardless of the nomenclature employed, the fundamental off-page SEO link-building approach remains consistent: creating an array of Google entities associated with a specific website, company, or brand to bolster the overall authority of the linked entity.

Why does Google Stacking suit SEO Service Providers?

seo providers

Google Stacking serves as an ideal strategy for agencies offering SEO services. It capitalizes on the strong trustworthiness associated with Google’s various platforms, including Google Public Drive, Google Maps, and other Google properties. 

This makes Google Stacking an excellent choice for SEO efforts aimed at reputation management.

The delivery of a Google Stack can be seamlessly executed via Google Public Drive as a white-label service. 

Furthermore, the process of transferring a public Google Drive from one Google account to another is straightforward. 

Our approach involves the utilization of phone-verified Gmail accounts from the European Union for enhanced security and credibility.

What Is the Mechanism Behind Google Entity Stacking?

Google Entity Stacking operates through the creation of digital assets on Google’s various platforms, with connections established within these assets to other website entities.

Additionally, Google entity stacks are employed to bolster the brand authority of a business. It can be achieved by incorporating essential information such as the business name, address within each of these Google assets.

Is There a Distinction Between Google Authority Stacking and Google Entity Stacking?


In essence, no, there isn’t. While these SEO methodologies may employ different terminology, they essentially refer to the same approach. Both terms describe the practice of self-service link-building utilizing various domains within the Google ecosystem.

The term “Google Entity Stacking” was introduced by OMG, but the technique itself is recognized for its capacity to amplify the authority of SEO backlinks originating from Google.

This approach proved to be exceptionally effective and gained prominence as one of the most potent SEO practices in 2019, primarily because it optimizes various Google properties to establish a cohesive and interconnected user experience for website visitors.

Given Google’s widespread use as a search engine and online platform, Google Authority Stacking is well-suited for websites of all types, ranging from local small businesses to large international corporations.

Benefits of Utilizing Google Stacking

  • Google Stacking capitalizes on the PageRank influence associated with Google’s domain.
  • Employing Google Stacking results in rapid content indexing on Google’s platforms.
  • It provides a cost-effective means to generate backlinks for any website, without incurring expenses.
  • It enhances the Domain Authority of the target website.
  • Google Stacking elevates the Page Authority of linked web pages (URLs) within the Google Stack.
  • This approach enhances the overall potency and visibility of the interconnected entity, whether it’s a website, company, or brand.
  • The transfer of authority takes place across all Google assets involved, further amplifying the robustness of the interconnected entities.
  • Google Stacks serves as an effective tool for reputation management, functioning as a type of reverse SEO.

Drawbacks of Google Stacking

  • The process of configuring each component within the stack on various platforms can be time-consuming.
  • Creating high-quality content for each Google entity within the stack is essential.
  • Diverting resources that could have been allocated to enhancing the main website.
  • Regularly updating the content within your Google Stacks is necessary to prevent them from becoming stagnant.
  • Similar to conventional websites, building backlinks to your asset stacks is essential to boosting their PageRank value in the context of off-page SEO.
  • In cases where Google Stacking is employed aggressively for SEO purposes, it may be classified as a link scheme and potentially result in penalties from Google’s algorithm.
  • Some SEO professionals have observed that Google Authority Stacking tends to yield more favorable results in terms of improving rankings for local businesses compared to its effectiveness for national or international companies and websites.

Google Authority Stacking Platforms

The following compilation comprises the platforms that are at your disposal for the establishment of a Google Stacks arrangement:

  1. Blogger
  2. Google Calendar
  3. Google Cloud
  4. Google Docs
  5. Google Drive
  6. Google Earth
  7. Google Forms
  8. Google Images
  9. Google My Business Profile
  10. Google My Maps
  11. Google News Publication
  12. Google Photos
  13. Google Podcasts
  14. Google Sheets
  15. Google Sites
  16. Google Slides
  17. YouTube

The subsequent section of this guide will outline how these assets can be harnessed to construct a Google Entity Stack for a designated website and business.

Guide to Building a Google Stack for SEO


1. Establishing a Google Account

The initial phase in constructing a Google Stack for SEO involves establishing a Google account. 

To initiate the process, you will require a Gmail account to access Google Drive and establish the various other essential Google components.

If you don’t already possess a Google account, you can follow this registration link to create one.

2. Select Your SEO Keywords for the Google Stack

Following the initial stage of assembling a Google Authority Stack, the subsequent task involves the selection of 4-5 SEO keywords to focus on in your website’s content. This selection aims to establish pertinent entity associations. 

A straightforward approach to begin this process is by identifying the primary keywords you intend for your homepage to achieve higher rankings in Google’s search engine results pages (SERPs).

Once you’ve completed all the steps in this guide, you can replicate the procedure to create stacks for individual web pages, each optimized for its unique set of SEO keywords.

3. Establish a Google Drive Folder

google drive folder

Now, you should proceed to create a fresh Google Drive folder that will serve as the repository for all the Google properties within your stack.

Provide the folder with a name consisting of your primary target keyword followed by your brand name. For instance, if you are optimizing for the keyword phrase “SEO agency Marketing Lad” and your brand is “ML,” your folder’s name should be “SEO Agency ML.” 

Once the folder is generated, click on it to highlight it within Google Drive.

On the right-hand side panel that appears, locate the pencil icon situated under the “Systems Properties” section and select it to edit the description field. Incorporate the primary SEO keyword and the pertinent NAP details (name, address, and phone number) for your business.

Click the “Share” icon located above the right-hand side panel and adjust the permissions from “Restricted” under the “General Access” section to “Anyone with the link.” This step makes the folder publicly accessible and allows it to be crawled and indexed by Google’s web crawler.

Click the “Get Link” button to obtain the hyperlink for this folder, which will be useful in subsequent steps outlined in this guide.

Finally, click the “Done” button to apply the changes you’ve made.

4. Integrate Sub-Folders Tailored for Keyword Optimization

Integrate sub foLders

For each of the additional SEO keywords that are part of your website’s targeting strategy, establish separate sub-folders. 

Subsequently, replicate the procedure detailed in step 3 above to fine-tune each sub-folder to cater to its specific target keyword. Include the identical NAP particulars, and configure the permissions for the sub-folders to be accessible to the public.

Below is a visual representation of how your Google Stacks folder arrangement should appear. You will have the primary folder, incorporating the main target keyword and brand name, with sub-folders nested beneath it, featuring keyword variations that also include the brand name.

5. Generate Google Assets

You’ve established the foundational framework of the Google Authority Stack, paving the way for the addition of entity assets. Below, you’ll find some general directives for crafting each Google asset. For comprehensive insights into optimizing each Google platform asset for SEO, you can refer to another guide that delves into obtaining Google backlinks.

a. Craft a minimum of 5-10 Google assets for each designated keyword

When naming each distinct Google entity asset you generate, incorporate the pertinent keyword and brand name. For instance, “SEO Agency Marketing Lad” should serve as the filename for every individual Google property you create (e.g., Document). Refer to the accompanying image for a visual example.

b. Place each keyword-optimized asset within its respective Google Drive folder

Develop high-quality content for each entity within the Google Stack. For instance, craft in-depth content of at least 1,500 words within a Google Document. It’s essential to keep in mind that this content will be indexed by Google, so it should effectively represent your brand and company. Be capable of achieving favorable rankings in the search engine results pages (SERPs) independently.

A crucial step:

Navigate to the “File” menu and seek out the “Publish to Web” option to obtain a public link for the asset. In certain Google assets, such as Docs, this can be located under “File” > “Share” > “Publish to Web.”

Here’s an illustration demonstrating the arrangement of your Google Stacking assets, which should mirror the instructions provided earlier.

integrated images

6. Google Stacks asset configuration

Additionally, you can refer to the following image, which presents two variations of the “Publish to Web” file menu option, depending on the specific type of Google asset you are in the process of creating.


7. Incorporate NAP Information in Each Asset

When engaging in Google Stacking for a local, national, or international business, it is essential to include comprehensive NAP details within each asset. 

This might entail placing the complete name, address, and phone number of the business at the beginning of a Google Document.

Incorporating the business’s NAP details into each Google asset serves to enhance the overall authority of the entity. It is imperative to ensure uniformity in the presentation of NAP information across all assets. 

For instance, if you opt to use the full term “Street” in the address, maintain consistency by utilizing “Street” consistently in every asset, avoiding variations such as “St.”

8. Incorporate Appropriate Backlinks for SEO Enhancement

The subsequent task crucial for optimizing your Google Stacks for SEO involves including a hyperlink leading to the target website. It’s important to note that certain Google properties permit a contextual backlink, while others exclusively accept the plain URL and will automatically transform it into a clickable hyperlink.

9. Interlinking Components Within the Google Stack

If you’ve diligently followed each step outlined in this guide, you should now have a minimum of 5-10 Google entity assets neatly organized within a single Google Drive Stack folder. 

Each of these assets has been meticulously optimized for the same keyword and incorporates a backlink leading to the identical website URL.

The subsequent action you should undertake involves establishing connections among as many assets as possible within the pertinent stack. 

This means revisiting each Google asset and identifying opportunities to integrate, embed, or link to other entities residing within the same Google Drive folder.

For instance, you can embed YouTube videos into Google Forms, Slides, and various other Google applications. Additionally, you can establish links between charts, slides, and tables in Google Sheets to corresponding documents in Google Docs. 

In cases where insertion or embedding is not feasible, you can utilize the hyperlink obtained in step 5 by employing the “Publish to Web” feature found in the File menu.

The ultimate objective here is to facilitate the exchange of authority among each Google property. 

This practice strengthens the interconnections between individual entities and enhances keyword relevance, thereby contributing to an overall improvement in rankings for the target website.

10. Establish a Google Site

Google Sites prove to be a highly valuable resource when implementing Google Stacking for SEO. Through Google Sites, you can construct a comprehensive, branded website meticulously tailored and optimized for a specific set of keywords that directly align with the target site’s objectives.

Furthermore, Google Sites empower you to seamlessly incorporate all the diverse Google assets you’ve been crafting throughout this guide. This integration serves to fortify these assets and enhance the connectivity of associated properties in terms of SEO.

You can access this link to initiate the setup of new Google Sites, and it’s advisable to explore an associated guide that imparts effective SEO strategies for Google Sites.

A standard configuration for a Google Entity Stack with Google Sites often encompasses the following elements:

  • The incorporation of the target keyword within the site’s URL.
  • The creation of an optimized homepage exclusively dedicated to the target keyword, encompassing comprehensive NAP (Name, Address, Phone Number) details and featuring a backlink leading to the target website.
  • The inclusion of distinct web pages, each embedding the assets crafted earlier within the content and featuring hyperlinks connecting to the primary Google Drive folder (or respective sub-folders).
  • Detailed instructions on adding Google files, videos, and website content to a Google Site can be found at this link.
  • The integration of an embedded Google My Business map in the footer of every web page.
  • The establishment of comprehensive pages dedicated to “About Us,” “Contact Us,” “Privacy Policy,” and “Terms of Use.”
  • The creation of a blog section where keyword-optimized content can be continually added to enhance SEO.

Additionally, the Google Site assumes the central hub role within the Google Stack. Everything contained within the folder stack should offer a link to the pertinent Google assets and should be embedded into the Google Site to foster strong connections.

11. Foster Backlinks for Your Google Stacks


Every folder within your Google Drive Stack and its corresponding entity assets inherently possess a certain degree of authority. You can amplify the PageRank value for SEO purposes by establishing top-tier backlinks leading to these entities.

Hence, to fully harness the SEO potential of your Google Stacks, it’s essential to initiate a well-structured link-building campaign. Aimed at generating high-quality backlinks directed toward each Google Drive folder and individual assets.

Certain link-building agencies specializing in Google Entity Stacks utilize tools like IFTTT (If This Then That) for content syndication strategy. This approach seamlessly connects authoritative blogs, websites, and social media profiles. A single piece of published content to automatically spawn multiple backlinks, simultaneously fortifying a particular folder or asset.

Final Thoughts

The Art of Google Stacking presents a powerful and innovative approach to elevate your SEO efforts to new heights. 

By strategically harnessing the authority of Google’s ecosystem and expertly crafting interconnected stacks of assets, you have the potential to supercharge your backlink strategy.

As you embark on your journey to master the Art of Google Stacking, remember that diligent execution and ongoing optimization are key. 

The potential rewards in terms of SEO backlinks and enhanced online visibility are substantial, making this approach a valuable addition. 

Roll up your sleeves, follow the techniques outlined in this guide, and watch your SEO rankings soar to unprecedented heights.

Frequently Asked Questions

1. What does the term “Google Map Stacking” mean?

Google Map stacking refers to an SEO strategy designed to enhance local search rankings. This approach entails the creation of a sequence of personalized maps containing embedded links, and pertinent details related to a business or specific website. This can be used in tandem with a Google Maps ranking strategy to rank higher in search results.

2. How safe is Google Stack?

Stack employs Google’s cutting-edge security and authentication technology to safeguard your documents. For added security on your mobile device, you have the option to request a facial scan when you access the app. Additionally, Stack can autonomously create backups of your documents on Google Drive for added peace of mind.

3. Is Google Stack accessible on a desktop?

A notable drawback of Drive Stack is its exclusive availability for Android devices.

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