Last Updated on 01/08/2025
Link building is the process of building relevant links from external websites to your business website. In other words, it is the process of making other websites link back to your website, as we explained in our previous blog.
To learn more about link building, click here.
Link building increases the number of high-quality hyperlinks leading to your website, thereby increasing its likelihood of ranking high in search engine results. The higher the number of links you have to your website, the higher you will get ranked in search engine results.
This is because search engines associate a variety of links with popularity. If you have many links to your website, the search engines will find you more relevant and valuable.
P.S: Check out BEST DIGITAL MARKETING AND LINK BUILDING COMMUNITIES IN 2025
Why should Businesses be interested in Link Building
With the invention of new techniques, link building could appear to be a strategy of the past. However, it’s still quite relevant for businesses with an online presence. Small companies can unexpectedly benefit from investing time, money, and energy in link building.
Why do businesses need to specialize in link building?
Here are the main benefits of Link building!
Increases website traffic
If you have many external websites linked to your business website, you can rank higher; thus, the likelihood of your target customers clicking on your website increases.
Secondly, whenever your target viewers browse a website relevant to your business and find your business website link on that site, it creates an additional source of traffic to your website.
So, both ways lead to increased website traffic for your business.
Brand awareness
When your target viewers surf the Internet and learn about your website from external links, they discover your brand.
Additionally, most links are built through blogs. If you research, write, and publish informational material about a few particular topics, you’ll get the status of being an expert in that specific field.
This also helps popularize your brand and establish your reputation in the market.
Relationship building
To have an external website mention your website’s link on theirs, you will need to interact with them and establish a mutually beneficial relationship. This increased interaction will ease understanding and create a bond between the parties that interact with one another. If your supplier’s or retailer’s website mentions the link to your website, it’ll help create a stronger association between you and your supplier and retailer.
Greater visibility & strengthening the reputation
Link building helps you stand out and increase your visibility to your target audience. It helps build trust and a reputation for your business, which successively brings repeat traffic and customers to your website.
77% of B2B marketing experts say branding is critical to growth.
More enormous revenue opportunities and more sales
Increased traffic and better metrics mean more opportunities for revenue generation. Your website will appear higher in search results, driving more potential customers to you. This implies that you’ll be able to sell more products and services, and generate new revenue streams.
Higher Site Metrics and SEO Scores
Domain authority (DA) is one of the SEO metrics we’ve covered that benefits from effective and ethical link-building strategies. Indeed, several site metrics improve when your link-building strategy is successful. You can check Domain Authority using a DA checker from the Moz Chrome extension or the DR (Domain Rating) from Ahrefs.
Ahrefs’ domain evaluation tool relates mainly to your backlink profile.
According to Ahrefs, they consider the following factors for DR:
- “If a specific domain’s DR is higher, more ‘link juice’ is carried to linked domains.
- The source domain divides its rating equally among the domains it links to. So: a DR-10 domain which links to other three domains can affect your DR more than a DR-80 domain which links to a thousand other domains.”
URL Rating (UR)
Another Ahrefs SEO metric is called URL rating or UR.
Unlike DR, URL rating is a page-level ranking, contrary to a domain-level metric. It varies as per each specific URL on your site compared to the site as a whole. A 100-point scale represents the strength of the page’s link profile. The greater the number, the stronger a page’s link profile is.”
PageRank (PR)
PR is one of Google Search’s algorithms accustomed to ranking pages in search engine results. It counts the number and quality of links to roughly assess a site’s significance, and this calculation is used to position that site in search engine results.
Alexa Rank
The Alexa Traffic Rank, also known as the Alexa Rank, is an Alexa Internet ranking that functions similarly to other SEO metrics and relates to a site’s recognition and importance.
Passive income generation
Making money from your website is a fantastic opportunity. But what’s even more beneficial is earning passive income from your website. That means you are free to earn money without the requirement to be constantly and directly involved in achieving it. When more links point to your website where you sell your products and services or generate ad revenue, it implies more chances for you to earn money from these links.
In addition to your marketing endeavours, the income boost you’ll be able to get from other sites pointing to your content is nothing short of powerful!
Creates More Helpful Content for Readers
Inbound and outbound links, when used strategically, can provide significant value to readers. For example, you may have noticed how we include links throughout our blog posts, highlighting specific terms. This often provides a helpful link to more information regarding the highlighted term. It is tricky to incorporate all the information you wish in a single blog post, whether or not it’s several thousand words long. However, with links to relevant content, you allow readers to explore more information if they’re curious about learning more.
Conclusion
We hope this post has inspired you to take action and improve your backlinking strategy.
Moreover, if you wish to gain real success in link building, don’t buy links. It will be unclear to you that the links you’re buying will work and there’s an opportunity they might even work against you in the future.
Instead, while it’ll take up more of your time, aim to capture referrals from high-quality professional websites. When you’re content marketing (and ensure it’s high quality), combine your link-building strategy across all of your other channels.
Also, check out how we improved SEO KPI’s for brands. Click here.
