Benefits of Link Building in 2024

Link building is basically the process of building relevant links from external websites to your own business website, in other words, it is the process of making other websites link back to your website as we have explained in our previous blog. To know briefly about Link Building, click here 

Link building increases the number of high-quality hyperlinks leading to your website and thereby increasing its likelihood of ranking high in search engine results. The higher the number of links you have got to your website, the higher you will get ranked in search engine results. This is because search engines associate a variety of links with popularity, and if you have got a decent number of links to your website, the search engines will find you more relevant and valuable.


With the invention of new techniques, link building could appear as sort of a strategy of the past. However, it’s still quite relevant for businesses with an online presence. Small businesses can unexpectedly avail themselves by investing time, money and energy in link building.

Why do businesses need to specialize in link building? 

Here are the main benefits of Link building!   

Increases website traffic

If you have a large number of external websites linking to your business website, you can rank higher and thus, the possibility of your target customers clicking on your website is higher.

Secondly, whenever your target viewers are browsing a website relevant to your business and find your business website link on that, it creates a replacement source of getting traffic to your website.

So, both ways lead to increased website traffic for your business.

Brand awareness

When your target viewers are surfing the internet and learn about your website from external links, they get to discover your brand.

Additionally, most links are built through blogs. If you research, write and publish informational material about a few particular topics, you’ll get the status of being an expert in that particular field.

This also aids to popularize your brand and make you renowned in your market.

Relationship building 

To make an external website to mention your website’s link on theirs, you will need to interact with them and build harmony. This increased interaction will ease an understanding and create a bond between the parties that interact with one another. If your supplier’s or retailer’s website mentions the link to your website, it’ll help create a stronger association between you and your supplier and retailer.

Greater visibility & strengthening the repute

Link building causes you to stand out and become more visible within the eyes of your target viewers. It helps build trust and reputation concerning your business, which successively brings repeat traffic and customers to your website.

77% of B2B marketing experts say branding is critical to growth.

Bigger revenue opportunities and more sales

More increased traffic and better metrics mean more chances for revenue generation. Your website will appear higher in search results, driving more potential customers to you. This implies that you’ll be able to sell more products and services – besides generate new roads of revenue.

Higher Site Metrics and SEO Scores

Domain authority (DA) is simply one of the SEO metrics we’ve covered that gets a lift from effective and ethical link building strategies. Truly, several site metrics improve when your link building strategies are successful. You’ll be able to check Domain Authority using a DA checker from the Moz chrome extension or simply check DR (Domain Rating) from Ahrefs.

Ahrefs’ domain evaluation tool relates, particularly to your backlink profile. 

According to Ahrefs, they consider the following factors for DR:

  1. “If a specific domain’s DR is higher, more “link juice” is carried to linked domains.
  2. The source domain divides its rating equally amongst the domains it links to. So: a DR-10 domain which links to other three domains can affect your DR more than a DR-80 domain which links to a thousand other domains.”

URL Rating (UR)

Another Ahrefs SEO metric is called URL rating or UR. 

Unlike DR, URL rating is a page-level ranking contrary to a domain-level metric. It varies as per each specific URL on your site, as compared to the site as a whole. The strength of the page’s link profile is represented by “a 100-point scale. The greater the number, the stronger a page’s link profile is.”

PageRank (PR)

PR is one of Google Search’s algorithms accustomed to ranking pages for search engine results. It counts the amount and quality of links for a rough ascertainment of the site’s significance, and this type of calculation is used for positioning that site in search engine results.

Alexa Rank

The Alexa Traffic Rank or Alexa Rank is an Alexa Internet ranking that functions much identical to other SEO metrics and relates to the recognition and importance of a site. 

Passive income generation

Making money from your website is amazing. But what’s even more beneficial is earning passive income from your website. That means you are founded to earn money without the requirement to be constantly and directly involved in earning it. When there are more links out there pointing to your website where you sell your products, services, or generate ad revenue, it implies also there are more chances for you to earn money from these links. 

In addition to your own marketing endeavours, the income boost you’ll be able to get from other sites pointing to your content is nothing short of powerful! 

Creates More Helpful Content for Readers

Inbound and outbound links, when done strategically, can provide lots of significance to readers. As an example, you may have noticed how we include links throughout our blog posts, highlighting certain terms. This is often done to produce you with a helpful link to more information regarding the highlighted term. It is tricky to incorporate all of the information you wish in a very single blog post, whether or not it’s several thousand words long. But with links to relevant content, you provide readers with the chance to hunt out more information if they’re inquisitive about learning more. 


We hope that this post has inspired you to get risen with or improve your backlinking strategy.

Moreover, if you wish to gain real success when it involves link building don’t go down the route of buying links. it will be unclear to you that the links you’re buying will work – and there’s an opportunity they might even work against you in the future. 

Instead, while it’ll take up more of your time, aim to capture referrals from high professional websites. When your content marketing (and ensure it’s high quality) combine your link building strategy across all of your other channels.

Also check out how did we improve SEO KPI’s for brands. Click here.

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