The most difficult aspect of the SEO process is link building. Everyone understands that powerful connections linking to your website are required to achieve top rankings.
In order to increase your website’s authority and visibility in search engine results pages, you must build links pointing to it from other websites or obtain links from other websites.
Links are one of the critical ways search engine algorithms judge the relevance of a page. A large number of links to a website suggests that the material is valuable. Both internal and external linking boost your website’s exposure.
Link building works on the principle that when other websites link to your website, search engines will understand that your website is a reliable and significant source of information. This may result in better search engine rankings, which may increase website traffic and generate more conversions like leads or sales.
There are many ways to create links, including guest posting, fixing broken links, contacting influencers, and producing linkable content like infographics or research papers.
Link-building should, however, be done strategically and ethically because manipulative or spammy link-building tactics can result in a website being penalized by search engines.
Why is Link Building Important for E-Commerce websites?
Trying to bring in new visitors to your website and increase sales is one of the most difficult aspects of running an e-commerce business, as anyone who owns one will attest to. You won’t be able to sell anything to anyone if your website doesn’t have a lot of visitors.
The success of an e-commerce company depends on link development because it is a key ranking element in Google’s SEO algorithm. To make sales, online firms only rely on traffic to their websites.
A link-building service can improve your search engine rating, pull in new clients, and aid in the sale of more goods or services and is an important aspect of Search Engine Optimization (SEO) for e-commerce websites for several reasons:
- Increase Search Engine Ranking: When high-quality, relevant websites link to an e-commerce website, search engines interpret this as a signal that the e-commerce website is also high-quality and relevant. As a result, search engines are more likely to place the e-commerce website higher in search results, potentially increasing organic traffic and revenues.
- Boost Website Traffic: Link building can also be used to direct visitors to an e-commerce website. If a large and relevant audience website, specializing in ecommerce business development links to an e-commerce website, the website may gain significant referral traffic from that website.
- Increase Brand Awareness: Link building can also assist an e-commerce website’s brand awareness. When a large and relevant audience website connects to an e-commerce website, the audience of that website is exposed to the e-commerce brand, which can lead to improved brand recognition and awareness.
- Increase Sales and Revenue: Link building can lead to higher sales and revenue for an e-commerce company by improving search engine ranking, attracting more traffic to the website, and increasing brand awareness.
For e-commerce websites, link development is crucial since it can raise website traffic, raise brand awareness, and increase sales and revenue.
Simple E-Commerce Link-Building Tactics
In order to establish quality links more quickly and increase the exposure of your landing pages and site as a whole, it is essential to develop the appropriate content strategies and outreach approaches.
The best way to raise your website’s search engine position and increase traffic is to build links to your homepage, e-commerce product pages, and other website content.
Here are some techniques for creating links to your e-commerce product pages, homepage, and other site content:
1. Create High-Quality Content:
Creating high-quality content is a simple and effective e-commerce link-building strategy that can help you gain backlinks and increase traffic to your site.
The domain authority of your website is enhanced and its visibility in search engine result pages is increased by backlinks from reliable websites (SERPs).
The technique involves giving valuable and interesting content that draws people to your site and encourages them to connect to your content.
Here are some key steps to creating high-quality content as an effective e-commerce link-building strategy:
- Define your Target Audience:
The first step in developing high-quality content is identifying your target audience. You must understand who your customers are, what they are seeking, and how your product or service can address their problems.
Knowing your target audience allows you to generate content that appeals to them and adds value to their lives.
- Research your Competitors:
The second step is to examine the content marketing techniques of your competitors. Check out the data they produce, the topics they cover, and the methods they use to market it.
You can use tools like Ahrefs, SEMrush, or Moz to see what type of content is effective for your competitors.
- Identify Relevant Topics:
The next stage is to select relevant topics in which your target audience is interested. Utilize keyword research tools to discover what your target audience is looking for and the terms they are using.
Some of the popular keyword research tools include Google Keyword Planner, SEMrush, and Ahrefs.
- Create High-Quality Content:
Once you have chosen your topics, it is time to produce the best content. Make sure your information is interesting, educational, and pertinent to the people you are trying to reach. To make your content more appealing, use a combination of text, photos, and videos.
Make sure your material is current, well-researched, and beneficial to your target audience.
- Optimize Your Content for Search Engines:
The next step is to make your content search engine friendly. Include relevant keywords in your text, but don’t overdo it.
Make your material easier for search engines to interpret by structuring it with header tags. To boost navigation on your website, give your images alt tags and employ internal linking.
- Promote Your Content:
After your material is live, it’s time to advertise it. Distribute your content on websites for email newsletters, social media, and other pertinent platforms.
Contact relevant bloggers, influencers, and journalists to promote your material and provide a link to your e-commerce website.
- Monitor Your Results:
The final stage is to track your progress. Monitor your website’s traffic, engagement, and backlinks with tools like Google Analytics. Evaluate your results and make modifications to your content marketing approach as appropriate.
Creating high-quality content is a simple yet powerful e-commerce link-building strategy that can assist you in attracting backlinks and driving traffic to your e-commerce site.
2. Guest Blogging:
Guest blogging is a content marketing technique that includes writing blog entries as a guest author for other websites or blogs. It is a straightforward yet successful e-commerce link development strategy that provides high-quality content for other websites in your sector or industry.
Guest blogging as an e-commerce firm can help you establish backlinks to your website, enhance brand visibility, and drive visitors to your online store.
Here is a thorough explanation of guest blogging as a strategy for e-commerce link-building:
- Identify the Right Websites For Guest Blogging:
Finding the appropriate websites to contact is the first stage in the guest blogging process. These websites ought to have high domain authority (DA) ratings and be pertinent to your industry or area.
To locate websites in your niche with a DA score of 50 or higher, use tools like Ahrefs or Moz. Google can be used to look up websites that allow guest posts.
- Reach Out to Website Owners:
Contacting the website owners or editors is the next step after choosing the appropriate websites. You can do this through social media or by email. Explain yourself and your reasons for wanting to write a guest post for their website. It’s crucial to make your pitch brief and direct.
- Create High-Quality Content:
After you’ve acquired a guest blogging opportunity, it’s important to start producing high-quality content. Your material should be useful, entertaining, and relevant to the audience of the website. Follow the website’s guest blogging requirements and stick to its style and tone.
- Include Relevant Links:
Building backlinks to your e-commerce website is one of the primary advantages of guest blogging. Provide relevant links to your online store or product pages in your guest post. Just be careful not to overdo it. Too many links can be perceived as spammy, reducing your chances of future acceptance.
- Promote Your Guest Post:
You should promote your Guest post on your e-commerce websites and social media channels once it has been published. This will improve traffic to your site and the visibility of your post.
3. Broken Link building:
Broken link building is a popular link-building strategy that requires discovering broken links on other websites and contacting the website owners or administrators to offer a replacement link to their content that relates back to your e-commerce site.
This strategy is particularly successful for e-commerce sites, which rely on high-quality backlinks to rank well in search engine results pages (SERPs) and attract more organic traffic.
The following are the processes for establishing a broken link-building campaign for an e-commerce site:
- Find Broken Links on Relevant Websites:
Finding websites with broken links that are relevant to your e-commerce sites is the first stage in broken link building. There are a number of tools available to assist you in locating broken links on a website like SEMrush, Ahrefs, and Moz.
Once you locate websites that are relevant to you and have broken links, you can begin identifying the particular broken links that you may change to go to your e-commerce website.
- Identify Relevant pages on Your E-Commerce Sites:
The following step is to discover relevant sites on your e-commerce site that can be used to replace the broken link. You should ensure that the alternative page is related to the material on the website where the broken link is situated.
- Reach out to Website Owners:
Once you’ve discovered the broken link and the corresponding page on your e-commerce site that can replace it, you can contact the website owner. You should notify them that you discovered a broken link on their site and recommend a substitute link to your e-commerce site.
Make your outreach email brief, polite, and to the point. You can even volunteer to compose the replacement material yourself to make things easy for the website owner.
- Follow-up and Track Results:
It is essential that you follow up with website owners to check that your suggested replacement link has been included on their site. You should also monitor the performance of your campaign and find areas for improvement.
Benefits of Broken link-building for E-Commerce Sites:
- Broken link building can assist your e-commerce site’s SEO by obtaining high-quality backlinks from related websites.
- You can improve traffic to your e-commerce sites and potentially make more purchases by having them linked to other websites.
- You may increase the authority and reputation of your e-commerce business by providing valuable content and having it referenced from relevant websites.
4. Outreach to Influencers and Bloggers:
Outreach to influencers and bloggers is a simple yet successful e-commerce link development strategy that entails locating influential bloggers and contacting them to promote your e-commerce website or products.
In this strategy, you establish connections with influencers and bloggers in your niche and use their influence to build links to your e-commerce site.
The following are some of the steps involved in reaching out to influencers and bloggers:
- Find Relevant Influencers and Bloggers:
The first step is to locate relevant influencers and bloggers in your niche. To locate notable influencers and bloggers in your field, use tools like Buzzsumo, Followerwonk, or Mention.
- Create a Relationship:
Once you’ve found the influencers and bloggers you want to target, the following step is to connect with them. Begin by following them on social media, leaving comments on their blog articles, and sharing their information.
- Provide Value:
Influencers and bloggers are frequently overwhelmed with cooperation and partnership requests. To stand out from the crowd, you must provide them with something of value. This may be high-quality material, a one-of-a-kind product, or a discount code for your e-commerce site.
- Pitch Your Product or Service:
After you’ve established a rapport and provided value, you can pitch your product or service. Make sure to emphasize your e-commerce site’s or product’s features and unique selling qualities.
- Follow Up:
Contact the influencers and bloggers you contacted. Give them a reminder or a thank-you note, and keep them updated on any changes or improvements to your e-commerce site or product.
- Keep an eye on your results:
Finally, keep track of your outcomes to determine how well your outreach activities are working. Monitor your traffic and engagement with tools like Google Analytics, and alter your strategy as needed.
Reaching out to influencers and bloggers is a simple yet powerful e-commerce link-building strategy that may help you create relationships, expand your reach, and generate traffic to your website.
5. Offer Discounts or Promotions:
Discounts or promotions are a basic yet successful e-commerce link development strategy. This strategy entails making unique incentives to clients, such as a percentage off their purchase or free delivery, in order to entice them to make a purchase and share the offer with others.
These are some examples of how this strategy might be utilized for link-building:
- Promote social media sharing:
To advertise your discount or promotion, ask your consumers to share the offer on their social media channels. This can boost the visibility of your brand and potentially bring traffic to your website from their following.
- Collaboration with influencers:
You may also collaborate with industry influencers and offer them a discount or special promotion to share with their audience. This might assist you not only improve website traffic but also create relationships with industry influencers.
- Make use of deal websites:
There are numerous deal websites that can assist you in promoting your discount or offer to a broader audience. Companies like Groupon and RetailMeNot can assist you in reaching a larger customer base and driving traffic to your website.
- Collaborate with other businesses:
Offering combined promotions with related firms can help both businesses reach a bigger audience. For example, if you sell fitness gear, you could collaborate with a gym to provide a joint deal to customers who purchase both your items and join the gym.
- Provide unique discounts or promotions to existing customers:
Offering exclusive discounts or promotions to existing customers can assist boost customer loyalty and encourage them to share the offer with their friends and family.
For e-commerce businesses, providing discounts or promotions is an effective link-building approach. By delivering value to your customers, you can inspire them to share your offer with others, improve website traffic, and potentially produce additional purchases.
6. Participate in Online Communities:
Participate in online forums and conversations in your niche. If your site is relevant and offers value to the topic, include a link to it in your forum signature or inside your contributions.
Joining online communities can be a quick and easy way to build links for your e-commerce site. This is how:
- Locate pertinent online communities:
The first stage is to locate pertinent online communities for your e-commerce venture. In these, your target audience may be found in forums, social media groups, subreddits, and other online communities.
- Make yourself a valued member:
Once you’ve identified relevant online communities, the following step is to make yourself a worthwhile member. This can be accomplished by actively participating in debates, responding to inquiries, and offering useful advice to other members. This will assist you in establishing credibility and establishing yourself as an authority in your field.
- Share relevant links:
You can share relevant links to your e-commerce website while you join online communities. Yet, it is critical to prevent spamming and self-promotion. Instead, provide links that are relevant to the conversation and add value to the community.
- Utilize relevant anchor text when sharing links:
When sharing links, use anchor language that incorporates relevant keywords. This will assist search engines in understanding your website’s content and will increase your search engine rankings.
- Develop relationships:
As you take part in online communities, pay attention to developing bonds with other participants. This can be achieved through participating in discussions, responding to criticism, and providing assistance when appropriate. Developing relationships will increase your credibility and increase traffic to your website through referrals from others.
- Observe your outcomes:
Last but not least, it’s critical to keep an eye on your progress and revise your plan as necessary. Maintain tabs on the number of clicks your links receive, the volume of traffic that is directed to your website, and whether or not your search engine ranks are rising.
7. Press Releases:
Press releases are an effective method for creating links for online stores. They are made to inform the public, the media, and other interested parties of significant news or information.
By building links, press releases can help e-commerce businesses increase their customer bases, brand awareness, and search engine rankings.
Here are some essential ways that press releases can be applied as a quick technique for e-commerce link-building:
- Publicize new goods or services:
Press releases are a good approach to letting people know about new goods or services that have just been launched. You may get the attention of journalists and bloggers who are looking for noteworthy items to share with their readers by crafting a fascinating press release that highlights the features and advantages of your new offering. You frequently get a useful backlink to your website if your press release is published.
- Communicate company news:
You can also use press releases to share key company news such as new hiring, awards, or partnerships. These articles can be picked up by industry magazines and blogs, increasing brand awareness and driving visitors to your website.
- Provide expert analysis:
If your e-commerce company has experience in a specific sector, you may provide expert commentary on breaking news or industry trends. By sharing your views with journalists and bloggers, you may establish yourself as a thought leader in your area and gain crucial backlinks to your website.
- Offer valuable resources:
Press releases can also be utilized to give journalists and bloggers valuable resources. For example, if you run an e-commerce site that sells camping gear, you could issue a press release with recommendations on how to camp securely during the epidemic.
By providing useful content, you can establish relationships with journalists and bloggers who will be more likely to link to your website in the future.
- Utilize distribution services:
You can use distribution services like PRWeb or PR Newswire to increase the reach of your news releases. These services can help you reach a larger audience and boost the likelihood of your press release being picked up by journalists and bloggers.
Press releases are a simple and effective way to create e-commerce links. You may draw the attention of journalists and bloggers and gain significant backlinks to your website by providing intriguing and newsworthy content.
You may also increase the reach of your press releases and improve your link-building potential by utilizing distribution services.
Building links is an important component of boosting the exposure and rating of an e-commerce business. E-commerce businesses may gain important links that drive traffic and boost their search engine rankings by employing easy methods like publishing high-quality content, guest posting, participating in online forums, and ko out to influencers and bloggers.
Yet, you must proceed with caution and avoid spammy practices that can ruin your website’s reputation and ranking.
It takes time and work to build natural and relevant links, but the long-term benefits can be enormous for e-commerce enterprises trying to enhance their online exposure, credibility, and sales.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.