In the ever-evolving landscape of digital marketing, backlinks continue to play a crucial role in improving website visibility and search engine rankings.
As businesses strive to enhance their online presence, a game-changer has emerged in the realm of backlink strategies: Infographic Link Building.
Infographic Link Building offers a unique and visually appealing approach to building high-quality backlinks. By combining engaging visual content with relevant information, businesses can attract the attention of their target audience and earn valuable backlinks from authoritative websites.
This innovative technology not only enhances SEO efforts but also helps establish thought leadership and brand credibility.
In this comprehensive guide, we will delve into the world of Infographic Link Building and explore how it can revolutionize your backlink strategy.
We will uncover the key benefits, outline the step-by-step process of creating compelling infographics, and provide actionable tips for effective outreach and link acquisition.
Join us as we unlock the potential of Infographic Link Building and discover how it can propel your website’s visibility, drive organic traffic, and boost your overall digital marketing success.
What is Infographic Link Building?
An infographic is a visual representation of information, presented in a visually appealing and easily understandable format. It combines graphics and data to convey messages effectively.
Infographic link-building is a strategy that utilizes infographics to attract backlinks. This tactic involves creating compelling infographics and promoting them to earn valuable links.
Both marketers and SEO professionals can incorporate infographics into their link-building efforts, either as a standalone campaign or as part of a broader strategy.
Infographic promotion serves as an effective means to acquire valuable backlinks and enhance website visibility.
How Infographics and SEO Work Together?
A. Successful Marketing Tool
Infographics have emerged as a crucial tool in the digital marketing arsenal for online businesses and marketers.
- This trend is further supported by the increasing interest shown by online users, as indicated by Google Trends.
- The primary driver behind the rising popularity of infographics is the preference of today’s audience for visual content over plain information.
As a result, online business owners and digital marketers can leverage infographics as an effective marketing tool to engage a wide range of targeted audiences.
B. Increases Awareness Of Your Brand
Infographics have the power to effectively convey valuable and informative details about your brand, products, or services using captivating visual content.
When created with accuracy and precision, an infographic can serve as a valuable communication tool for presenting your brand.
As stated by digital marketing specialists, an infographic not only enhances brand recognition but also has the potential to significantly increase website traffic.
C. Infographics are Sharable and Linkable
Infographics offer numerous advantages for online digital marketers. One notable benefit is their ability to maintain relevance and remain shareable even months after being initially published on a website.
D. Outreach opportunities
Informative and high-quality infographics present various outreach opportunities. For instance, an infographic that includes diverse elements like graphs, charts, and statistics can be utilized in multiple long-form articles, making it appealing to the brands included in your outreach strategy.
E. Create Additional Opportunities for Inbound Marketing
Infographics create additional opportunities for inbound marketing. The research conducted to gather unique information and data for infographics can be repurposed in other forms to generate more inbound marketing opportunities.
- By effectively incorporating charts, graphs, tables, pictures, and other visual elements, you can establish yourself as an expert in the field of infographics.
- It is important to ensure that the content you provide in your infographics is relevant and valuable to your target audience.
13 Different Types of Infographics and How to Use Them
A. Timeline infographics
A timeline infographic displays actions or events in sequential order, showcasing the progression over time.
- The design of the infographic can be vertical, horizontal, or winding, depending on available space and the information being presented.
- Timeline infographics are commonly utilized to illustrate the history of a company, product, or trend. By using this format, you can effectively engage with your audience, enhance brand awareness, and generate leads.
B. Informational infographics
Informational infographics tend to contain more textual content compared to other types of infographics.
- They are particularly effective for explaining complex concepts or topics through the use of visuals.
- Due to their informative nature, these infographics can attract traffic to your website.
- Additionally, they help in establishing credibility by showcasing your expertise and educating your audience.
C. Geographical infographics
Geographical infographics display information related to specific locations or demographic data.
- They are particularly suitable for presenting survey results or statistics related to sales of your products or services, among other things.
- By using geographical infographics, you can help your audience make connections between a place and relevant facts or events. This facilitates understanding and captivates their attention.
D. How-to infographics
A “how-to” infographic is a widely popular format that provides guidance on accomplishing a specific goal and visually outlines the necessary steps.
When you know to impart on performing an action or utilizing a product, creating a how-to infographic is highly recommended. Such content tends to resonate with people, as they appreciate valuable guidance.
By employing visual elements, this type of infographic enhances comprehension and has a high potential for reaching a large audience through sharing.
E. Data Visualization Infographics
Data visualization infographics prioritize data as the central component of their content. Every element, such as images, icons, graphs, and text, is strategically employed to visually represent and convey information.
- By utilizing data visualization, these infographics simplify the presentation of complex information, making it more understandable and impactful.
- Compared to lengthy reports filled with numerous graphs and charts, this format proves to be more effective in communicating data-driven insights.
F. Comparison Infographics
A comparison infographic is a visual representation that outlines the similarities or differences between two entities, such as concepts, resources, or any other comparable elements.
- Utilizing comparison infographics is beneficial when you aim to assist your audience in selecting between two options or when you want to emphasize the advantages of a specific tool, for example.
- This type of infographic streamlines the decision-making process, enabling faster evaluations. Consequently, it has the potential to increase conversions by providing clear and concise information for users to make informed choices.
G. List Infographics
A list infographic enables you to structure information in a captivating manner, surpassing the simplicity of a traditional list format.
- It can be employed to compile any content that your audience will find valuable.
- List infographics serve as powerful tools to captivate your audience’s attention and enhance engagement, as they are highly shareable.
- By presenting information in a visually appealing and digestible format, they increase the likelihood of being shared among users, thereby expanding their reach and impact.
H. Anatomical Infographics
An anatomical infographic dissects and presents information about a particular subject or elucidates the functioning of a tool or service.
- This type of infographic is effective in showcasing your company’s offerings or products and effectively communicating to potential customers how your organization can assist them.
- It provides a detailed and comprehensive visual representation, allowing for a clear understanding of how your products or services can address the needs and requirements of your target audience.
I. Interactive Infographics
An interactive infographic provides viewers with the ability to determine how they explore different sections of the content.
- By incorporating interactive elements such as clicking, dragging, answering questions, and zooming, users can actively engage with the information presented.
- Interactive infographics are well-suited for objectives that seek to captivate the audience and extend the duration of their interaction with the content.
- They are particularly effective in conveying information that requires viewers to invest more time.
- As the interactive elements create a compelling experience that encourages users to delve deeper into each point and uncover its details.
- This interactive format entices the audience to remain engaged for an extended period, resulting in a richer and more immersive experience.
J. Visual Infographics
While well-crafted written content can evoke vivid imagery, there are numerous reasons why opting for a visual approach can be advantageous.
- Visual infographics have the power to transform dry reports or mundane information into engaging content that captures attention.
- When you find the need to make straightforward information more captivating or alleviate complexity, utilizing a visual infographic proves to be effective.
- Additionally, these types of infographics are highly conducive to promoting content sharing.
- They can inspire your audience to share your content due to their visually appealing and easily digestible nature.
K. Hierarchical Infographics
Hierarchical infographics are specific type of infographic that visually arranges information in a tiered structure, typically from highest to lowest or vice versa.
- Hierarchical infographics enhance the appeal of information that might otherwise appear uninteresting.
- Moreover, they facilitate better retention of the information by the audience.
- Generally, people find it easier to remember visually accessible content, such as graphics, compared to numbered lists.
- Pyramids are commonly employed as a popular visual representation in hierarchical infographics to convey the tiered structure of the information.
L. Infographic Resumes
Utilizing infographics to present essential information in a visually appealing format goes beyond simply repackaging data, statistics, or facts.
- Infographic resumes offer a distinct advantage in competitive job markets and industries.
- Transitioning to an infographic resume is an excellent strategy to captivate hiring managers and make them take notice of a candidate as a standout individual deserving a closer evaluation.
- Moreover, infographic resumes demonstrate the candidate’s creativity, innovation, and determination to bring a unique perspective to the table, allowing them to show their skills instead of relying solely on verbal descriptions.
- Infographic resumes are particularly effective when applying for positions in creative fields or with brands that highly value unconventional thinking and approaches.
M. Flowchart Infographics
Flowchart infographics are a category of infographics that simplify complex workflows, processes, or procedures, making them easily understandable with a glance.
- They are especially useful for addressing specific queries from your audience in a manner that is engaging, personalized, and easy to comprehend.
- When you need to simplify a potentially perplexing subject or provide a solution for your readers, consider utilizing a flowchart infographic.
- Additionally, flowchart infographics effectively demonstrate to your target audience how various approaches can lead them to the desired outcome, presenting multiple paths toward the same goal in a concise and visually appealing manner.
Step 1: Research and Choose a Relevant Topic
Choosing an appropriate subject and conducting thorough research is essential to initiate actions for any infographic link-building campaign.
These steps guarantee that your material connects with your intended audience, establishes your brand as an expert in your specific field, and enhances the chances of obtaining valuable backlinks.
Through careful investigation and topic selection that aligns with your audience’s requirements, you can optimize the effectiveness of your infographic.
a. Determine the Target Audience
Determining the target audience is a fundamental aspect of a fruitful content strategy. This process encompasses defining the optimal demographic for your content, comprehending their preferences, and exploring their online behaviors.
By accurately identifying your target audience, you can customize your content to cater to their specific requirements and interests, resulting in higher engagement, conversions, and overall effectiveness of your campaign.
b. Staying Informed about Present Trends and Popular Topics
Staying informed about present trends and popular topics is crucial for producing content that is both pertinent and captivating.
This process entails keeping a close eye on social media platforms, news sources, and search engine data to identify subjects that are piquing the curiosity of your intended audience.
By remaining current with trending topics, you can generate timely and captivating content that is more likely to be shared on social media and contribute to the success of your link-building efforts.
c. Opting for a Topic that Deeply Connects With Your Audience
Opting for a topic that deeply connects with your audience and aligns with your niche is vital when it comes to producing compelling content.
By carefully selecting a subject that resonates with your audience’s interests and aligns with your industry’s expertise, you can create valuable content that grabs their attention and addresses their specific needs.
This personalized approach builds trust, boosts your brand’s authority, and enhances the chances of acquiring backlinks and social shares, ultimately leading to the success of your campaign.
d. Conducting Keyword Research to Validate Your Topic Idea
Conducting keyword research to validate your topic idea is essential when creating content. This step entails utilizing tools such as Google Keyword Planner or Ahrefs to discover commonly searched queries that are relevant to your chosen subject.
By doing so, you can assess the demand for your topic and gain insight into the language and terminology used by your target audience.
Step 2: Create your Infographic
With the foundational aspects taken care of, it’s now time to dive into the enjoyable phase: crafting your infographic!
It is advisable to begin by sketching your infographic on paper, allowing you to visualize how each element fits together. However, if you prefer a more convenient approach, tools like Canva can assist you in this process effortlessly.
To commence, visit Canva and choose one of their pre-designed infographic templates:
After selecting your desired template, the final task is to incorporate your content!
However, a word of caution during this step: Avoid the pitfall of consistently producing generic infographics.
Subsequent action is to publish the infographic on your website, providing a URL for other bloggers and creators to link back to when they share your infographic.
Recommended method for publishing an infographic with goal of link building is to create a new blog post or page that includes relevant content.
Here are the steps to accomplish this:
a. Create Supporting Content
Write a succinct and interesting introduction that briefly summarises some of the arguments made in the infographic and invites readers to see it for additional information.
The viewer must be convinced to stick with you through the page’s bottom (or at least until the infographic appears) by your introduction.
Add 500+ words of additional text below the infographic to give yourself space to incorporate important keywords into the material and make the page SEO-friendly. Make sure the material is pertinent to the infographic.
b. Publishing Your Infographic
After you have written the supporting content, the next step in the infographic link-building process is to publish both the content and the infographic on your website.
Keep in mind that infographics can be quite large in file size, which may result in longer loading times.
To optimize the loading speed and enhance on-page SEO, consider implementing the following measures:
- Convert your infographic to the WebP format.
- If necessary, compress your infographic using tools like TinyPNG or WordPress plugins like Semrush.
- Additionally, include a line in the footer stating that explicit permission is required to share or use the infographic, and this permission is granted in exchange for a backlink.
At the bottom of page, you can provide an embed code to make it simple for others to share your infographic.
This allows users to effortlessly copy and paste the code into their webpage’s HTML, granting them access to the infographic while ensuring they receive a backlink in return.
Step 4: Promote the Infographic on Social Networks
Before embarking on an infographic outreach campaign aimed at link building, it is advisable to strive for viral exposure of your infographic across social media platforms. Using this strategy, you may create natural backlinks to your infographic page.
It is important to focus on the social media platforms that have the most suitable audience for your infographic.
The following are the primary platforms where you can share your infographics:
- Pinterest: As a visual content search engine, Pinterest is an ideal platform for promoting infographics to enhance link-building efforts.
- Twitter: Utilize relevant hashtags and consider using pay-per-performance ads to maximize the viral reach of your infographics.
- LinkedIn: LinkedIn is particularly effective for reaching professionals from other companies who may be interested in featuring your infographic on their websites.
When it comes to promoting your infographic on social media, there are two main approaches: organic promotion and leveraging the help of influencers.
a. Market Organically Using Your Social Media Accounts
To generate buzz and increase website traffic, build a content plan that involves releasing sneak previews of your infographic.
You may post tidbits from your infographic as they’re great for social media and provide enough details to pique people’s interest in learning more.
Send out a few tweets about your most recent infographic and post a sample of it on LinkedIn or Twitter. This should boost referral traffic to your website and aid with infographic link building.
But what if your social media accounts don’t attract a sizable audience or a lot of interaction?
Then, take into account the next.
b. Engage Influencers in Your Niche in Collaboration
Working with influencers in your niche may be a successful infographic link-building approach when you don’t have a significant social media presence.
But how can you locate and connect with these individuals in your niche?
It’s easy. Just go to your chosen social media site and look for hashtags associated with your industry.
For instance, you may quickly search for “#digitalmarketing” and peruse the results if you need to identify influencers in the digital marketing area.
You can locate influencers in your niche by looking at the most popular postings.
As an alternative, you may carry out a more focused search using one of the many influencer search tools readily accessible on the market.
Get in touch with 5–10 influencers who frequently post on social media once you’ve identified them. It can be done by sending a direct message or an email.
You may add, “I recently created an infographic on [insert topic here] and I think your readers will enjoy it. Please have a look at it and let us know if you find it beneficial.”
The goal is to show them the infographic and ask for a share. For a more official relationship, you may even provide financial remuneration.
Create a list of outreach targets and get your infographic in front of them to develop links with some excellent supporting content once you’ve released the infographic on your website.
Here are a few easy actions to follow while conducting outreach for link development.
a. To locate link targets, use Ahrefs
Put each URL on your “successful infographic URLs” list into the Ahrefs site explorer one at a time.
Export the backlink profile to CSV after filtering for a single link per domain.
The referring domain URL (home page) and the referring page URL (the precise page that referred to the infographic) may be added to our outreach list after you have obtained the CSV file.
b. Build an outreach list
Build your outreach list—a list of websites you wish to focus on in your outreach campaign—using these links.
c. Use a tool for outreach
You must now upload your entire list to a platform for outreach.
To ensure that your templates look fantastic and speak to the reader effectively, make sure you have all the personalized information you wish to include in your outreach emails.
Website owners will immediately recognize a generic outreach email that has been repeatedly copied and pasted.
- These particular details comprise:
- Address of the email recipient.
- First name of the recipient.
Website of the recipient (but not the URL), so we may mention it in the subject line.
It’s time to send out those emails and get backlinks for your infographic now that your email template is prepared.
Infographic link-building has proven to be a game-changer in the realm of backlink strategies. By creating visually appealing and informative infographics, we can attract the attention of our target audience. Position our brand as an authority in the industry, and increase the potential for valuable backlinks.
Through research, topic selection, and keyword analysis, we can ensure that our infographics resonate with the needs of our audience, resulting in higher engagement.
By leveraging social media platforms and viral promotion, we can further enhance the visibility and reach of our infographics, ultimately leading to greater success in our link-building endeavors.
Infographic link-building is a powerful tool that, when executed effectively, can elevate your backlink strategy.
Deeba a Savvy SEO Techie with experience in both on-page and off-page optimization. She uses a comprehensive methodology to drive long-term website traffic growth. Outside of work, she enjoys reading novels, appreciating aesthetics, and exploring IT as a novice, with a strong educational background in the field.